If you’ve been dreaming of upgrading your sleep routine, Amazon Prime Day 2026, an event created by Amazon, is the perfect time to score some deals.
Whether you’re hoping to simply switch out your pillow for something a little more supportive or splurge on a new mattress, the big four-day sales event has plenty of opportunities to help you do that and save at the same time.
From Shop TODAY Sleep Awards winners to bestsellers, here are the top sleep deals you can shop this Prime Day.
Best Amazon Prime Day deals on Shop TODAY Sleep Awards Winners
Hate waking up with crimps in your hair from your hair ties? These scrunchies are made from a soft satin material, so the brand says they won’t leave marks or agitate your strands. That means that you can have the best hair day every day.
If you’re someone who tends to stay up late into the night reading (or working on a new embroidery project), but your partner doesn’t, this award-winner is the perfect solution. It clips right onto your book so you can keep reading without disturbing your bedmate. It has five brightness levels and three color modes.
Editor Shannon Garlin has tried “every drugstore earplug out there” to try and drown out the noise of living in a busy city — and these earplugs from Loop surpassed every other one. “What I love most about Loop is how easy and comfortable they are to wear,” she shared. “With foam earplugs, I have to roll them, insert them into the ear canal, and then wait for them to expand. To wear these, you simply pop them into your ear canal, making sure the entire silicone tip is inserted.”
“Not only do they completely block out light, but they also help cool down my apartment during the summer,” social media producer Dani Musacchio said about these blackout curtains. “For the price, I’m super impressed with the quality of these curtains — the fabric is so nice and soft!”
As a side sleeper, I [Stessman] swear by this cervical pillow. It has a hollow center that keeps your neck aligned as you sleep, helping relieve pressure on other parts of your body, like your shoulders. I used to wake up with a sore neck regularly, but ever since I started using this one, that almost never happens. I’ve been using it at home for years, and often when I’m traveling, I find myself wishing that it was smaller so I could bring it with me.
If it’s not within your budget right now to fully upgrade your mattress, you can make your bed a little more comfortable with a mattress topper like this one.
“I was pleasantly surprised by how lovely this topper was and how it definitely made a difference in my sleep,” said editor Vivien Moon. “I love how easy it is to add to your bed and how comfortable it is, not too firm and not too plush. I wake up feeling refreshed and find myself falling asleep faster and staying asleep (a problem I have often).”
Fitbit Inspire 3
After trying a range of health trackers, I can say that this is one of the best of the best. Not only does it have a more affordable price tag than other options, but it also does a really good job of tracking everything from steps to health metrics — and that includes sleep. Each day, it provides you with an in-depth picture of how you slept, including the time you spent awake, your resting heart rate and more.
Hear us out: This may be marketed as a baby sound machine, but it’s great for pretty much anyone. “Spoiler alert: You don’t need a baby to enjoy this,” said Garlin. “Although the features for babies are impressive. I love the sleek look and the way it acts as a lamp, alarm clock and sound machine. It looks beautiful on my nightstand, too.”
“I don’t know how I’ve gone this long in life without using a weighted blanket, as this one helped me wind down better than a good book or cup of tea,” one former editor shared about this weighted blanket. “This budget-friendly blanket is super soft, durable and comes in a variety of colorways. Also, as someone who moves around a lot in their sleep, this trusted blanket helps me stay in one place.”
This gentle sunrise alarm clock is a favorite of several Shop TODAY editors. “As someone who tends to sleep through just about anything, I never thought I needed a white noise machine. That is, until I met the Hatch Restore,” says former commerce editor Kelly Vaughan. “This is so much more than a white noise maker, it’s also an alarm clock and bedside light that I can completely customize to fit my sleep habits. I swear by it, and dare I say, sleep worse without it,” Vaughan adds.
“With a decade’s worth of research under my belt, I never found [a pillow] that lessened my morning neck and back pain — until I tried the Purple Harmony Pillow,” one freelance writer wrote. “After my first night using it, I woke up without feeling any body aches or neck stiffness.”
“I know describing a faux fur throw blanket as ‘soft’ is kind of a cop out, but this is legit the softest blanket I have ever felt,” production associate Audrey Ekman gushed. She added that it’s “perfect for cuddling up with” and that it is “luxuriously plush.”
“My favorite feature is probably the sleep and the period tracking abilities,” one former editor shared about Oura’s discreet health tracker. “It’s super interesting to get a look at your whole sleep chart and get pointers on what to improve on. Also, the period tracking is great and pretty accurate in my experience.”
More of the best Amazon Prime Day sleep deals
Take getting your beauty sleep to the next level with this mask. When applied before bed, the brand says that it delivers intense moisture and antioxidants overnight.
You’ll love cozying up in this bestselling blanket. The large size makes it perfect for cuddling up with the family to watch a movie or staying warm on the patio on cooler summer nights.
“This product is a 5-star comforter, unbelievably low-priced, beautiful on both reversible colors, and the feel of the material is smooth and soft,” one Amazon reviewer shared. They added that they “can’t praise it enough.” And they like it so much, they “immediately bought a second one.”
According to experts, silk pillowcases offer benefits for both your hair and skin, including helping them to retain moisture and prevent frizz. This option is well-reviewed by shoppers and comes in plenty of different colors to match your bedroom setup.
Moon called these sheets so “soft and cozy.” In fact, she loves them so much, she said she has “zero notes.” She added, “They keep me cool and comfortable no matter how hot I run or how cold it might get. They’re a treat to climb into each night.”
Struggle to find a comfortable sleeping position on the plane? This unique travel pillow is adjustable, so you can place the double support layers to support your head where needed, whether that be in the front or on the side. Plus, the brand says it’s fully machine washable for easy cleaning.
“The Casper Sleep Essential Cooling Foam Pillow has completely elevated my sleep experience,” one shopper wrote about this pillow, which was designed for side sleepers. “From the moment I first rested my head on it, I could tell this pillow was something special — soft and comfortable yet supportive in all the right places. What I love most is how cool it stays throughout the night. The breathable foam doesn’t trap heat like traditional pillows, so I wake up feeling refreshed rather than warm or sweaty.”
If you’re someone who has tried multiple pillows to no avail, it may be time to add an adjustable option to your cart. This one features shredded foam inside that can be added or taken out until you reach the desired loft and firmness.
This gadget does double duty as both an air purifier and a sunrise alarm clock. If sunlight isn’t enough to wake you up in the morning, you can also choose from a number of soothing alarm sounds.
While these sheets are a splurge, even at their sale price, I [Stessman] have owned them for years and can’t believe how well they hold up. They are so incredibly soft and stay pretty cool, which is major for anyone who is a hot sleeper like me.
Editor Kamari Stewart-Jackson called this memory foam mattress “a dream to sleep in.” And while it’s designed to have a “slightly firm” feel, she says it still feels like she’s sinking into a cloud every time she lies on it.
This mattress has balanced firmness and medium support that’s perfect for all kinds of sleepers, whether you prefer to snooze on your back or side. It features the brand’s open-cell Flex Foam material, allowing for more air flow so you can stay cool, Casper says.
How we chose
We meticulously combed through one million deals during Amazon Prime Day 2026 to determine the absolute best Prime Day deals on sleep products during the four-day event. We identified expert recommendations from previous reporting on Shop TODAY, products previously featured on the TODAY Show and staff-tested award winners and Ranked winners.
We also consider factors like a high average rating (of over four stars), the amount of verified shopper ratings (over 1,000) and specific user feedback. From there, we fact-check each deal through price trackers like CamelCamelCamel to ensure that they’re at their lowest price in at least three months (or, in some instances, their lowest price ever).
