We're in the final hours of Amazon’s fall Prime Day — Prime Big Deal Days — but there’s still time to score massive savings before the event ends tonight.
To highlight the best affordable deals, Shop TODAY editorial director Adrianna Brach stopped by TODAY with bestselling beauty, fashion, tech and home finds that are on deal. From a multitasking eyeshadow stick to a speedy Wi-Fi extender, we think these steals are worth adding to cart — and they’re all under $25.
Keep scrolling to see the best budget-friendly deals we’re seeing — but the sale is ending soon, so be sure to add these picks to your cart before they’re gone.
Prime Day deals under $25 seen on TODAY
This crème-to-powder eyeshadow stick is smudge-proof, crease-proof and reviewers say it will stay on all day. Since it comes in a convenient stick shape, you don’t need to use a brush to apply the eyeshadow — it simply glides on, and then you can use the built-in smudger to blend. From shimmery metallics to neutral matte tones, the stick comes in more than 30 universally flattering shade options.
This double-ended brow product has a pencil on one side to fill in gaps and shape your brows and a tinted gel on the other side to comb through hairs for a natural finish. Whether you use one side or both, Brach suggests carrying this one in your purse for touch ups throughout the day.
More Julep Beauty Prime Day deals under $25:
- Julep Skip The Brush Cream to Powder Blush Stick, $14 (was $18)
- Julep Cushion Complexion Multitasking Skin Perfecter, $12.80 (was $16)
Editor’s note: Our original travel size pick is no longer available, but we found more Prime Day Bio-Oil deals below.
Bio-Oil is a tried-and-true brand we love, and the brand is discounting some bestsellers for Prime Day. The body oil was a winner in the Shop TODAY Beauty Awards, where it easily won thanks to being super hydrating on the skin without feeling greasy.
This bestseller is up to 44% off right now. It combines what we love about aromatherapy and bath bombs and turns your shower into a spa-like experience. Simply pop one of these pucks into the corner of the shower and breathe deeply to enjoy the aromatherapy benefits and unwind.
These leggings won in our Start TODAY Wellness Awards for best overall leggings or yoga pants. The brand says that they are crafted with a customer-favorite, four-way stretch and a slightly brushed buttery soft fabric, so they’re designed for unrestricted movement during workouts and daily wear.
More Colorfulkoala Prime Day deals under $25:
- Colorfulkoala Women’s Dreamlux High Waisted Yoga Shorts, $19.60 (was $28)
- Colorfulkoala Women’s High Waisted Capri Leggings, $16.79 (was $28.99)
We’re entering cozy season and all we want to wear these days are comfy sweatshirts. This crewneck for men and women is a staple basic and a ridiculously good deal — you can snag certain colors and sizes for as low as $8.87 right now on deal.
Be honest… when was the last time you cleaned your AirPods or earbuds? This neat pen is designed to be able to get into those hard-to-reach nooks and crannies to get your earbuds looking brand new again. One Shop TODAY editor put them to the test and was really impressed, and these were a bestseller around the gifting season last year because they make such smart stocking stuffers. Stock up now while they’re 53% off and under $6.
When it comes to Wi-Fi in your home, pretty much everyone has dead or slow zones, whether it’s the basement, garage or outdoor areas like the deck or patio. Thankfully, this Wi-Fi extender solves that problem. The brand says it simply plugs into an outlet and connects with your Wi-Fi to boost coverage up to 1500 feet.
Prime Day beauty deals under $25
A dermatologist recently broke down the benefits of gold skin care for us — and now one of our favorite metallic eye masks is 35% off and under $10 for Prime Day. These come individually wrapped in a set of 15 pairs, so they’re easy to throw in your bag for some self-care on the go.
The LANEIGE lip mask has a cult following — that includes one Shop TODAY editor — but we rarely see it go on sale. Stock up on this bestseller while it’s on deal and prepare to kiss flaky, dry lips goodbye.
More Laneige Prime Day deals under $25:
- Laneige Water Sleeping Mask, $22.40 (was $32)
- Laneige Lip Glowy Balm, $12.60 (was $18.00)
- Laneige Glowy Makeup Serum, $22.40 (was $32)
Pucker up! This lip tint has garnered over 17,000 perfect, five-star ratings on Amazon. It's beloved by customers for its high quality, impressive color payoff and affordable price tag, so you'll definitely want to stock up on a few shades.
More Prime Day makeup deals under $25:
- Essence Lash Princess False Lash Effect Mascara, $3.99 (was $4.99)
- Revlon Super Lustrous Lipstick, $5.48 (was $10.49)
- Covergirl Clean Invisible Lightweight Concealer, $5.16 (was $8.49)
Smooth any flyaways and tame frizz in just a few swipes with this hair wax stick. It's especially great as a finishing touch on updos and edges, and it is perfect to throw in your bag to have on the go.
Dermaplaning is a popular way to help exfoliate skin all over your face and level up your beauty routine. It's also an easy and quick way to remove any unwanted hair around your brows, upper lip and chin. Add this affordable set of brow and facial razors to your cart now to give the practice a try.
Can't remember the last time you cleaned your makeup brushes? It may be time to grab some new ones. Thankfully, this set of 18 brushes is currently just $13 — that's a 50% discount!
More Prime Day makeup brush deals under $25:
- Zoreya Makeup Brushes 15-Pieces, $15.29 (was $24.99)
- Daubigny Kabuki Foundation Brush, $7.99 (was $11.99)
- Koccido Makeup Brushes, 22 Pieces, $8.99 (was $19.99)
These pimple patches are one of Amazon's bestsellers in the beauty category. While nobody wants to deal with acne, it's smart to stock up on them while they're on sale to have on hand next time you need one.
This TikTok-favorite skin care product is 43% off for Prime Big Deal Days. Shoppers say that it helps to reduce the appearance of fine lines, combat dark spots and boost skin moisture.
This bestselling overnight curling set is reader- and Shop TODAY editor-approved. To use, you just wrap the hair on either side of your head around the rod and tie off the ends. Then, simply go to sleep and wake up with gorgeous curls — no heat required.
This whitening pen — with more than 50,000 ratings on Amazon — is enamel-safe, safe for sensitive teeth and gums and contains about 35 nightly uses, according to the brand. At night, you simply click this pen a few times and apply a thin layer of the whitening serum on each tooth. Let the coating dry, head to bed, and brush your teeth in the morning — no messy strips, blue lights or trays involved.
More Prime Day oral health deals under $25:
- Lumineux Teeth Whitening Strips, $13.79 (was $22.99)
- Colgate Optic White Advanced Teeth Whitening Toothpaste, 3-Pack, $9.45 (was $13.50)
- Sonic Electric Toothbrush with 6 Brush Heads, $21.29 (was $39.99)
Say "peace out" to pesky pimples and add this bestseller to your cart now that it's is 30% off for Prime Day. According to the brand, this acne spot treatment works in about six hours to extract impurities and guard against external elements.
More Peace Out Skincare Prime Day deals under $25:
- Peace Out Skincare Retinol Eye Stick, $19.60 (was $28.00)
- Peace Out Skincare Acne Serum, $20.40 (was $34.00)
R+Co makes some of our favorite hair products, and right now their bestsellers are 30% off. According to the brand, this travel-sized spray is great for adding mega volume alone or with curling tools.
More R+Co Prime Day deals under $25:
- R+Co Dart Pomade Stick, $16.10 (was $23.00)
- R+Co Dallas Biotin Thickening Shampoo, $23.80 (was $34.00)
- R+Co Dallas Biotin Thickening Conditioner, $23.80 (was $34.00)
- R+Co High Dive Moisture + Shine Crème, $23.80 (was $34.00)
The NAKED palette from Urban Decay was all the rage a decade ago, and we're still obsessed with it today. This mini palette contains six buildable, easy-to-use neutral shades that will flatter any skin tone.
When you’re run down or stressed out, sometimes the delicate skin under your eyes takes a beating. These under-eye gel patches claim to help firm, tone and de-puff within just ten minutes — what separates them from other eye masks on the market is their purported cooling effect.
Prime Day fashion deals under $25
No shade, but when’s the last time you got a new pair of sunglasses? These frames are a tried-and-true Shop TODAY favorite for their universally flattering shape, polarized lenses and comfortable fit. With over 23,000 perfect, five-star ratings, we’re not the only fans of these sunnies.
Got a trip planned soon? Wherever you're headed, a good jewelry organizer is a must to skip the headache of untangling your necklaces and bracelets when you reach your final destination. This one has space and compartments for plenty of earrings, rings and other bits and baubles.
Speaking of jewelry, we found a major deal on this set of on-trend gold hoops that'll jazz up any outfit. They've been marked down an impressive 45%, so now's the time to snag this wearable earring pack.
More Prime Day jewelry deals under $25:
- M Mooham Dainty Layered Initial Necklaces, $11.99 (was $14.99)
- Gacimy Gold Huggie Earrings, $11.04 (was $17.99)
- Dearmay Gold Bracelets, $14.99 (was $19.99)
- 17 Mile Gold Hoop Earrings Set, $13.58 (was $16.97)
We'll be snuggling up in this lightweight, super-soft women's crewneck well into winter. We suggest snagging a few while they're less than $20 to get your cool weather wardrobe sorted.
Heading into the colder months, everyone needs a good pair of sweatpants in their wardrobe. This pair from Amazon checks all of our boxes: it has over 38,000 customer ratings, comes in more than 30 colors and goes up to a size 6X.
Ballet flats are having a moment right now, so we're adding this on-trend shoes to our carts. These affordable flats have a knit construction, so they're extra comfy and flexible.
More Amazon Essentials Prime Day deals under $25:
- Amazon Essentials Women's Classic-Fit Plaid Flannel Shirt, $20.90 (was $28.50)
- Amazon Essentials Men's Sherpa-Lined Pullover Hoodie, $23.70 (was $33.90)
- Amazon Essentials Women's Long-Sleeve Turtleneck, $13.90 (was $19)
Nothing ruins an outfit like wrinkles. Thankfully, this bestselling steamer — which has racked up over 100,000 ratings on Amazon — is on deal to save the day. Reviewers say it's easy to use, heats up quickly and leaves clothes wrinkle-free.
Made to be worn under a dress, skirt or even pants, these shorts promise to smooth and support your stomach and and thighs. The bestseller has more than 31,000 five-star ratings and is currently marked down by nearly 40%.
More Shapermint Prime Day deals under $25:
- Shapermint Body Shaper Tummy Control Panty, $19.19 (was $42)
- Shapermint Compression Tank Cami, $22.39 (was $27.99)
- Shapermint Sports Bras for Women, $18.35 (was $48)
- Shapermint Shapewear Tummy Control Boy Shorts, $21.83 (was $53)
Prime Day tech deals under $25
This smart tracker attaches to your keys or earbuds, slides into your wallet or onto your luggage, and connect to the Find My app on your iPhone so you can see exactly where everything is in real time. You can set off a ring to be able to find it (even if it’s buried under a ton of stuff in the next room), and, if you can’t find your phone, just double tap the tracker and it will make your phone ring — even in silent mode!
Another smart buy to stock up on while it's on sale is this pack of bestselling iPhone charging cables, which are only $9 right now. They come in a pack of three, so you can keep one in the car, at work, in the living room or wherever else you need a little juice.
This two-pack of chargers has over 4,000 ratings on Amazon and is 51% off right now. While actual charging time will vary based on your phone model, reviewers say it can charge their phone fully in just 30-45 minutes.
More Prime Day charger deals under $25:
This smart plug works with Alexa to add voice control to any outlet, which means you can turn on or off fans, lights, appliances and more from anywhere. Right now, it's 48% off, so it's a great time to stock up and give your house the smart home upgrade.
With over 34,000 perfect, five-star ratings, this charger lives up to the hype. Not only does it function as a phone stand, but it also boasts lightning-fast wireless charging capabilities.
Another sale find for the outdoor space is this smart plug, which you can set schedules with. It’s a smart buy ahead of the holiday season, especially if you’re a fan of twinkle lights and more involved displays that require power.
This surge protector has a whopping 8 outlets and 4 USB ports, meaning it can power up to 12 devices at once. The 5-foot cord length and flat plug mean it’ll work flexibly in a lot of different spaces, and it’s 52% off right now.
Tired of stressing over whether you actually closed the garage door? This device allows you to open and close your garage from anywhere, and it will even send you notifications when the door opens, closes or is left open.
You can save 50% on Amazon’s popular streaming device for Prime Day. This newest model is said to be 50% more powerful than previous generations. It's Alexa-enabled, so you can use your voice to find all your favorite movies, shows and streaming platforms.
More Amazon Fire TV Stick Prime Day deals under $25:
- Amazon Fire TV Stick Lite, $17.99 (was $29.99)
- Amazon Fire TV Stick 4K, $22.99 (was $49.99)
- Amazon Fire TV Blaster, $24.99 (was $34.99)
At just $21, these earbuds are a true steal. But they’re not just affordable, they’re a shopper favorite, too — they have more than 173,000 perfect five-star ratings! According to the brand, they feature in-ear touch controls and up to 10 hours of play time.
More headphone Prime Day deals under $25:
- JLab Go Air Pop True Wireless Bluetooth Earbuds, $16.44 (was $24.88)
- Jxrev Wireless Bluetooth 5.3 Earbuds, $16.58 (was $39.99)
- Soundcore by Anker A20i True Wireless Earbuds, $20.99 (was $39.99)
- Kurdene Bluetooth 5.3 Wireless Earbuds, $9.98 (was $14.99)
At about the size of a tube of lipstick, this portable charger for iPhone is small but mighty. Reviewers say it contains enough fuel for about one full charge, depending on your phone model.
More portable charger Prime Day deals under $25:
- Anker Portable Charger, $12.59 (was $17.99)
- Charmast Portable Charger with Built in Cables, $19.99 (was $29.99)
- Ekrist Portable Charger Power Bank, $20.76 (was $49.95)
Prime Day home deals under $25
Your washing machine could probably use a little TLC. According to the brand, you simply throw one of these cleaning tablets in an empty load, run the "clean washer" cycle and wipe away any remaining residue to reveal a sparkling clean washing machine.
More Prime Day cleaning deals under $25:
- Febu Swedish Dishcloths, $11.96 (was $14.95)
- Clorox Disinfecting Mist, Multi-surface Cleaner, $9.40 (was $13.17)
- Swiffer PowerMop Multi-Surface Mop Kit, $19.94 (was $29.99)
- Arm & Hammer Power Sheets Laundry Detergent, $9.99 (was $14.99)
- Clorox ToiletWand Disposable Toilet Cleaning Kit, $15.83 (was $20.69)
Make mincing garlic a breeze with this speedy, dishwasher-safe kitchen gadget. To use, the brand says you simply load the chamber with garlic and roll to chop.
The power to make perfectly frothed lattes is at your fingertips with this handheld whisk. The double coiled design helps to maximize frothing and allows you to turn out whipped beverages in moments.
More Prime Day kitchen gadget deals under $25:
- Fullstar Vegetable Chopper, $23.95 (was $39.99)
- Juuwan Square Silicone Air Fryer Liners, $4.99 (was $7.99)
- Auoon Clip On Strainer $9.49 (was $19.99)
Did you know that you're supposed to clean your dishwasher every 30 days? These tablets take the hard work out of keeping everyone's favorite household appliance clean. You can even use one while running a normal load, helping to descale glassware and more, so you can clean your dishes and dishwasher at the same time.
Satin and silk pillowcases can help to reduce friction when you sleep and minimize hair damage. This one from Kitsch is a Shop TODAY favorite for its super sleek feel, cute prints and affordable price point.
More Prime Day bedding deals under $25:
- CGK Full Size 4 Piece Bedding Sheet Set, $24.64 (was $38.99)
- Linen Home 100% Cotton Percale Pillowcases, $13.99 (was $25.99)
- Bedsure Sherpa Fleece Throw Blanket, $15.99 (was $19.99)
This speaker may be small, but Amazon says that it delivers full sound. It comes equipped with Alexa, so you can ask it to play music, audiobooks and podcasts, check the weather and so much more.
More Amazon Echo Prime Day deals under $25:
- Echo Dot, $22.99 (was $49.99)
- Echo Dot (5th Gen) with Kasa Smart Plug Mini, $23.98 (was $72.98)
Need a little help organizing under the cabinet? This find works hard under the sink in your bathroom, kitchen, laundry room and beyond to efficiently maximize the limited space in tight spots in your home, so you can fit more and keep things tidy. The best part? It's just $13 right now.
We’re serious about our sheets at Shop TODAY, and these bestselling Amazon ones are lightweight, so soft and on sale right now. One Shop TODAY writer tried them out for herself and fell in love with them. With more than 30 color options to choose from, you’re sure to find the set you want to cozy up in. And while you’re at it, check out our roundup of the best Prime Day mattress and bedding deals.