Looking tired in the morning isn't ideal, but I typically turn to concealer as a quick fix. Unfortunately, finding a concealer that isn't too transparent, cake-like or expensive can be tricky. So, I decided to try Amazon's bestselling $9 concealer, the Maybelline Instant Age Rewind. It happens to be a drugstore staple, and it more than exceeded my expectations.
This beauty must-have has over 111,000 verified five-star ratings and is ranked No. 1 on Amazon's list of concealers and neutralizing makeup. Shoppers can't stop raving about this product's coverage and staying power — it provides up to 12 hours of crease-resistant wear, according to the brand. It also comes in 18 shades, and the variety helped me match my skin tone accurately.
The ingredient list includes goji berries, which, as the "Age Rewind" name suggests, are said to help improve the look of fine lines. It's also formulated with haloxyl, which Maybelline says is intended to help lighten dark circles.
The sponge makes it easy to apply
Instead of using a brush or a makeup blender for application, the Instant Age Rewind Concealer has a built-in sponge that feels a lot like a dense cotton ball. With a couple of twists, the concealer rises to the top of the applicator, allowing for smooth and even distribution.
When I put it on, I was pleased with its blendable formula. It has a thick consistency but feels lightweight, which I appreciate when I'm seeking a more natural look. Typically, I apply concealer in an upside-down triangle shape to completely cover the dark area under my eyes. The “micro-corrector” tip on the Maybelline concealer made applying the product this way much easier.
I was thrilled with the immediate results. My complexion seemed brighter, and it looked like I instantly got a few more hours of sleep.
Reviewers love the results as much as I do
Though I've only used it under my eyes, shoppers say that it's an excellent multi-use makeup product.
"I have used this product for several years now," one verified reviewer said. "Bought it originally as a concealer for dark areas under my eye, but soon started using it to cover the occasional blemish, and it's fantastic."
Another customer agreed and said they use it all over for a full face of makeup. "I don't wear foundation, but this has such great coverage and staying power that I have used it on my cheeks, forehead, and chin for a more cohesive look."
In addition to the sheer versatility of the product, it also holds up in terms of quality. Unlike some face makeup that fades throughout the day, this Maybelline concealer doesn't run or melt in the heat. I also didn't experience any clumping or creasing in those fine lines around my eye area — even after hours of wear.
With nearly 10,000 five-star reviews, it's clear that the Maybelline Instant Age Rewind Concealer is one of those drugstore products that's here to stay. If you're looking for other affordable concealers to try, Amazon has similar products you can shop, many of which are also top-rated and loved by reviewers.