Keeping up with a beauty routine can be an expensive habit — unless you know what to look for. Fortunately, whether you want to hop on popular beauty trends or find inexpensive products that have high-quality results, there are a ton of affordable options out there. In fact, we previously spoke with NewBeauty Senior Editor-at-Large Sarah Eggenberger and other beauty experts who shared their favorite affordable beauty finds.
From a mascara with over 254,000 ratings on Amazon to a dry shampoo that'll keep your hair looking fresher for longer, these products will leave both your beauty collection and your wallet full.
Seen on TODAY | Previously on the show | How we chose | Meet the experts
Affordable beauty products seen on TODAY
Vichy Mineral 89 Hyaluronic Acid Face Serum
This serum is a one stop shop to repair your skin's barrier. According to the brand, the serum reduces visible signs of aging by hydrating, plumping and fortifying your skin. Not only is this serum dermatologist-approved and sensitive skin-tested, it's also backed by the National Eczema Association.
Milani Baked Blush
A Shop TODAY favorite for a reason, this blush from Milani is highly-pigmented and buildable. Available in several satin and shimmer shades, you'll be sure be able to find your perfect match. Not to mention, this blush is literally baked on Italian terracotta tiles to give it an authentic summer vibe, according to the brand.
Essence Lash Princess False Lash Effect Mascara
With over 254,000 five-star reviews on Amazon, it's safe to say that reviewers cannot get enough of this mascara. Coming in at less than $5, the brand promises this product won't clump or leave globs on your lashes. Better yet, it's vegan and cruelty free.
L'Oréal Le Color Gloss One Step Toning Gloss
Say goodbye to dull hair with this in-shower, at-home toning gloss that corrects brassy, faded tones, leaving hair with a glassy shine and luxurious feel. Suitable for all hair types and textures, you don't have to visit the salon to get awe-worthy hair. The vegan formula is ammonia-free, paraben-free, phthalate-free, sulfate-free and mineral oil-free, according to the brand.
Eva Nyc Freshen Up Invisible Dry Shampoo
Sometimes we don't have time to wash our hair before running out of the house, and this is exactly when dry shampoo becomes our best friend. This lifesaving hair product from Eva NYC instantly revives lifeless hair by absorbing excess oil and odor, leaving it clean, fresh and bouncy — sign us up ASAP!
Carbon Theory. Charcoal & Tea Tree Oil Break-Out Control Facial Cleansing Bar
Containing premium natural ingredients, this cleanser is a must-have for acne-prone skin. It contains activated charcoal to draw out toxins and excess oil from the skin, as well as tea tree oil to reduce inflammation. If your new to cleansing bars, all you have to do is activate the bar with warm water, apply the foam to your skin, leave it on for 30 seconds and then rinse thoroughly.
Trader Joe’s Sunscreen Spray SPF 50+
While summer might be winding down, it’s important to use SPF year round. Luckily, this affordable SPF option from Trader Joe’s will protect your skin without breaking the bank. Containing aloe, vitamin E and coconut oil, your skin will not only be protected, but also hydrated.
Editors note: This product is not available to purchase online but you can grab it at your local Trader Joe’s.
More affordable beauty products seen on TODAY
The Cut Editor-in-Chief Lindsay Peoples, beauty expert Ami Desai and lifestyle expert Bahar Takhtehchian all previously stopped by TODAY to share their favorite beauty products, too.
L’Oréal Paris Telescopic Original Lengthening Mascara
The hashtag #lorealtelescopic has over 236 million views on TikTok, and the mascara behind the hype is Shop TODAY approved. The lengthening mascara is long-lasting, according to one Shop TODAY contributor who said her "lashes have never looked longer or fuller."
E.l.f. Brow Lift Gel
Peoples' next recommendation is this $6 brow gel. By lifting and taming your brows, the gel will leave you with that on-trend feathered look. The formula even includes aloe to nourish your brows.
Saltair Santal Bloom Nourishing Body Oil
Peoples' next pick shines because of its natural ingredients, such as saururus, kukui, cacay and moringa oils. The body oil, which the brand says smells "sunkissed," pairs with the brand's nourishing body wash.
Nivea Creme Body, Face and Hand Moisturizing Cream
Summer humidity doesn't cancel out dry skin, and Peoples has an affordable solution: Nivea's moisturizing skin cream. Formulated to nourish your body, face and hands, the cream can moisturize the roughest spots, such as your knees and elbows, the brand says.
Ariana Grande Cloud Eau de Parfum Spray
Bursting with the scents of lavender blossoms and juicy pears, Ariana Grande's Cloud Eau de Parfum is next on Peoples' list. Though the product is pricier than other recommendations on her list, the spray is affordable compared to other eau de parfum options.
The fragrance has amassed more than 15,000 verified 5-star reviews on Amazon from customers who love its "value for money."
Milani Supercharged Cheek + Lip Multistick
If you're looking for a multitasking makeup product, you get two products in one with this affordable lip and cheek stick. Takhtehchian says the pigmented formula is extremely blendable and will leave a dewy finish. Plus, it's compact so you can easily toss it in your bag for quick touchups.
E.l.f. Camo Color Corrector
Takhtehchian loves this E.l.f. product because there is a shade to cover every skin tone and concern, from redness to dark spots. According to the brand, it's infused with hyaluronic acid to help your skin feel moisturized under makeup. And the price is unbeatable — it's just $4!
Old Spice Gentleman's Blend Exfoliating Body Wash
Takhtehchian says men need a little self care too; that's why she loves this body wash to help them get started. According to the brand, it has both exfoliating and moisturizing benefits, which will leave the skin feeling hydrated and smooth. Plus, it comes in a variety of scents.
Philips One by Sonicare Battery Toothbrush
If you've been wanting to make the swap to an electric toothbrush, Takhtehchian says this extremely affordable option has micro-vibrations and contoured bristles that provide a gentle and thorough cleaning. It's travel friendly, too! It comes with a sleek travel case and is powered by a AAA battery.
Timeless Skin Care Vitamin C and E Ferulic Acid Serum
Upgrade your skin care routine with this powerful antioxidant serum. And the best part? It won't hurt your wallet! It contains skin-loving ingredients such as vitamins C and E, and ferulic acid, which Takhtehchian says can help even out your skin tone and build collagen for plumper-looking skin.
Sol by Jergens Tinted Sunless Tanning Mousse
When it comes to self-tanners, there are tons to choose from on the market. Thankfully, you don't have to dig into your wallet for a healthy glow with this option. Takhtehchian says this tanning mousse will give your skin an instant and "believable glow" within five minutes, without transferring onto your clothes or linens.
Kristin Ess Dry Finish Working Texture Spray
If you are looking to add some texture and volume to flat hair, this spray is a great affordable option. The quality of this spray even rivals some of the best on the market, Desai said. This product works well with updo hairstyles or for mattifying hair on dirty hair days.
L'Oreal Paris Magic Root Rescue
Need a quick permanent fix in between salon visits? This at-home root color kit can come to the rescue. The colors range from dark brown to light blonde and is recommended to be used on root regrowth with less than one inch of length. What's even better is that this kit only takes 10 minutes to work.
Pacifica Kind Tint Tinted Serum
Tinted serums are huge right now, and for good reason. This ultra-thin, breathable serum is infused with vegan collagen, hyaluronic acid, vitamin C and more skin-loving ingredients. The tint provides light coverage that allows your natural skin to shine through with a dewy finish.
NYX Professional Makeup The Brow Glue
The fluffy eyebrow trend is still going strong, and this clear brow gel can help you keep your look in place all day long. Formulated to be non-sticky and last up to 16 hours, this gel is made to dry quickly and comes with a small bristle brush to provide control while styling.
Kiss Falscara Complete DIY Eyelash Extension Kit
"If you love the look of professional lash extensions but don't love the price tag of upkeep, these are a fantastic at-home option," Desai said. This DIY kit comes with 24 tiny clusters of light lash fibers that go under your natural eyelashes with a bond and seal to prepare eyelashes and hold the extensions in place. Included is also an "overnighter" option that will extend wear for up to 10 days.
E.l.f. Stay All Night Micro-Fine Setting Mist
Keep your makeup looking fabulous all night long with this setting mist that is formulated to lock in your look for up to 16 hours. Infused with cucumber fruit extract, aloe and green tea leaf extract, this mist is also crafted to hydrate and soothe skin.
Rael Beauty Miracle Patch
Beat out pesky pimples with this miracle patch. Available in two sizes, these patches are designed to gently draw out pus and impurities right from the source with medical-grade hydrocolloid. The clear finish helps these patches blend with all skin tones and they can be worn to bed or even under makeup.
Naturium The Perfector Salicylic Acid Body Wash
This salicylic acid body wash is made to provide gentle exfoliation to help clogged pores and smooth skin. The formula was developed to suit all skin types and can even be used as a facial cleanser.
Amopé Pedi Perfect Extra Coarse Pedicure Electronic Foot File
This electronic foot file works to effectively remove thick, hard skin on feet to reveal a soft and smooth finish. The roller head comes with diamond crystals and the shape is designed to provide a comfortable grip for easy use.
How we chose
The Shop TODAY editors and writers search the internet to find the best products out there. We interview expert sources, comb through customer reviews and even use our own personal experiences to make shopping easier for our readers.
As an editorial team, we independently create content and determine coverage based on research, reporting and what we think TODAY.com readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by retailer, not TODAY. Pricing and availability are accurate as of publish time. Learn more about Shop TODAY.
Meet the experts
- Sarah Eggenberger is the Senior Editor-at-Large at NewBeauty.
- Lindsay Peoples is the Editor-in-Chief at The Cut.
- Ami Desai is an on-air lifestyle and beauty expert.
- Bahar Takhtehchian is an on-air lifestyle and beauty expert.
