Kids & Babies
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More in kids & babies
40 Best Gifts for 3-Year-Olds: Award-Winning Toys, Playsets, More
Fun gift ideas that are creative and skill-sharpening that parents and toddlers will love.
Get Ahead of Holiday Shopping with October Prime Day Toy Deals
Don’t wait for Black Friday! Save big on the season’s hottest toys ahead of time.
Shop Editor-Approved Gifts on Sale for Prime Day
Spare yourself (and your wallet) ahead of the holidays.
Amazon Revealed the Hottest Toys of 2026 — and They Start at $10
Shop picks from Lego, Tonies and more top brands. 
Dylan Dreyer Goes ‘Behind the Brand’ at American Girl
Shop a new collection released this year for the brand’s 40th anniversary. 
Tech-Inspired Gifts for Children That Combine Learning and Hands-On Play
Add these tech gifts to your shopping list!
Baby-, Expert- and Parent-Approved Gifts for Little Ones They’ll Love
Look for things that stimulate their senses and can withstand a good layer of drool.
The Baby Wipes That Are Actually Worth Buying: Ranked
Plus, experts share tips on what to look for when finding the right wipe for your baby.
Shop TODAY Best Toy Awards: The Hottest Toys of 2026 That Every Kid Will Be Asking For
Consider this your guide to acing toy gifting this season.
Meet the Best 2026 Product Launches (So Far)
These new products are changing the game in fashion, beauty and beyond.
Expert-Approved Gifts for 1-Year-Olds to Help Them Learn and Develop
From snuggly plushies to brain-busting puzzles, this list has everything to make a first birthday memorable. 
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