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New Baby Essentials

For when you need to find baby clothes, the best strollers and essential safety items for your newborn.

Explore all Shopping

What you should be gifting 1-year-olds, according to experts

These Amazon spring sale deals under $25 are too good to pass up

Shop baby essentials on deal during Amazon’s Big Spring Sale

Kohl’s just announced a partnership with Babies R Us!

Child development experts share the best gifts for babies — plus, more of our top picks

Target’s ‘Baby Month’ is here — shop the best deals on strollers, car seats and more

Missed out on Prime Day? 42 of the hottest baby deals you can still shop now

Prime Day ends tonight! Save big on Lego, board games and more trendy toys

Missed out on Prime Day? 42 of the hottest baby deals you can still shop now

This $6 chew- and rip-proof baby book actually keeps my little one busy

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AMAZON

Magnetic Dart Board Game for Kids

$12.99

Amazon

DIFFBOT

Spikeball Weekender Set

$69.99

Spikeball

DIFFBOT

be the change. Original Bracelet

$12.00

MudLove

DIFFBOT

Yoyee The Miniscope

$16.99

Amazon

AMAZON

World of Reading: Alice's Wonderland Bakery - Meet Alice

$4.99

Amazon

$6.79

Target

AMAZON

Sun Art Paper Kit

$14.99

Amazon

DIFFBOT

Wonderbly Where Are You? Book

$39.99

Wonderbly

DIFFBOT

Princess You The Great

$39.99

Wonderbly

DIFFBOT

Name Bubbles Rainbows Daycare Labels Pack

$45.99

Name Bubbles

State Kane Kids Backpack

$47.50

$95.00

State Bags

Protect your feet with these award-winning water shoes

36 creative gift ideas for your soon-to-be high schooler

49 thoughtful and practical gifts for your high school grad

Hello kindergarten! 32 gifts for your preschool grad

40 vacation spots the whole family will love

They grow up so fast! 33 gifts for kindergarten graduates

You won't need to roll the dice on these perfect gifts for game night

13 best sunscreens for kids, according to experts and moms 

Experts share what you should actually be gifting 4-year-olds

Level up your 3-year-old's ABCs and 123s with 48 gifts that take playtime to the next level

Starting at $7, these fun and educational gifts will entertain your 2-year-old for hours

Eva Mendes and Ryan Gosling's kids roast her for becoming 'Nighttime Mama' at bedtime: 'I was dying'

This viral no-mess Easter egg kit is fun for kids — and our Shop editors

Give the gift every teen wants with these 60 trendy picks starting at $7

From onederful to threenager — gifts for toddlers at every stage

You're never too old for an Easter basket! Surprise your teen with one of these fun and trending gifts

14 best places to go on vacation with a baby or toddler

Bunny hop to shop 22 premade Easter baskets that will save you time this holiday

Teacher appreciation gifts that they’ll give an A+

26 egg-cellent toys your kids will love in their Easter basket

Everything you need to know about sunscreen for pregnant and nursing moms

23 practical baby products to add to your registry, according to first-time moms

13 tips every new parent needs to baby-proof the house

We asked parents for their nursery must-haves — here's what made the cut

8 smart products that make parenting easier, created by moms

7 award-winning items your baby needs, according to Parents magazine

7 dermatologist-approved skin care must-haves for new moms

9 budget-friendly strollers that earn Mom’s seal of approval

From Patagonia to L.L. Bean, 32 mom-approved winter clothing for kids

Want to make homemade baby food? This $6 gadget with 2,000 reviews can help

15 home cough remedies that will make your little ones feel better

Affordable and creative gifts to wow every tween, starting at $6

Sniffles got them down? These "get well soon" gifts will cheer them up on the road to recovery

Gifts perfect for any 12-year-old tween, from the beauty obsessed to the video gamer

Teenager alert! The must-have gifts for 13-year-olds at every price point

Here comes the sun — experts share tips for finding the perfect protective hats

two little boys laughing and enjoying gifts for 8 year olds

Impress your 8-year-old with these fun gifts that spark creativity and encourage learning

Whether they're crafty or competitive, your 9-year-old will enjoy unwrapping one of these gifts

55 creative and interactive gifts five-year-olds won’t stop playing with in 2024

Two children sitting on the floor opening Valentines Day cards and gifts.

Your kid will quickly become everyone’s classroom BFF thanks to these unique Valentine’s Day cards for kids

From Legos to Magic Mixies, we found the best gifts for your 7-year-old that are both fun and educational

These must-have gifts and toys will have your 10-year-old calling you cool in no time

Erin Andrews on how *that* viral Taylor Swift jacket moment came to be: ‘I started crying’

Stumped on what to gift your 6-year-old? These gifts fit the bill for the creative, curious and competitive kids

Stay true to your shelf with these children's and young adult books that are perfect for Valentine's Day

spilt screen of personalized gifts for valentine's day

24 personalized Valentine’s Day gifts that show just how much you L-O-V-E them

20 kid-friendly Valentine's Day craft kits that'll be made with love

Squishmallows or JellyCat? We've got all the must-have gifts for your tiny valentine this holiday, starting at $2

19 family vacation ideas that will have even your teenager smiling in photos

Are dryer sheets doing more harm than good? Here's what the experts say

Deliver birthday cheer right to their door with these baskets and boxes for everyone

It’s not too late to find the perfect gift! These top-rated toys will arrive before the sugarplums dance in their heads

Santa knows what’s up with these last-minute stocking stuffers for kids – and they start at only $6

Stuffing a Gen Z-er’s stocking? We found over 40 options for teens — starting at $4

Last-minute gift shopping? These cute and cheap finds are all under $40

43 stocking stuffers for everyone on your list, from moms to tweens — starting at $4

Stuffing their stocking just got easier — shop 50 ideas all under $10

Gifts that'll make his day just as much as cracking a bad dad joke does, starting at $4

If you build it, they will come — shop last-minute Lego gifts for children and adults, starting at $5

Shopping for a gamer? These gifts are sure to impress — and they start at $5

Looking for something else? Here you can find recommendations from some of our most commonly shopped categories.