Even though it feels like school just got back in session, before you know it, the festive season will be here. And if you have little ones in your life, you know that the holidays mean one thing: Toys! Thankfully, Amazon’s October Prime Day is rich with toy options so you can get a head start on holiday shopping.
From Lego sets to interactive STEM toys, there are so many options to choose from, so where should you start? Below, we are rounding up the best Prime Big Deal Days discounts on award-winning toys, trending finds and more must-have products that will put a smile on any kid’s face — even some grown-up kids, too!
Shop TODAY award-winning toys on sale
Surprise them (and save 23%!) with the mysterious Magic Jellykins plush that appears out of nowhere — like magic! The process to use this is simple: You uncap the jar, add water, shake for 30 seconds and before you know it, a new toy appears!
Go on an adventure that doesn’t take up the whole day with this card game version of Catan. The playing cards make it a portable option that will keep kids busy during long trips, on breaks or during a game night.
Deep discount alert! One of our favorite previous Gifts We Love award winners for kids is a fun DIY way to get in some sensory play and stay off of screens.
For those looking for an interactive toy, this former Gifts We Love winner is like a pet that you don’t have to take outside. Great for those age 5 and up, each Blitzee toy has 15 interactive animals that can react to swipes, tilts and touch.
For those restless days at home, this screen-free game can bring out their competitive spirit while building balance and coordination. Just stack these blocks on the rounded base to see who can get their pieces higher. Not only is the mega version on sale right now, so is the travel-friendly iteration for 37% off!
A former Shop TODAY Gifts We Love winner, this magnetic toy set offers a chance to get creative without a screen. They can build whatever their imagination comes up with and then take it apart to build something new again. And if it looks familiar, the newer model was also a winner, for this years Best Toy Awards.
This previous Gifts We Love winner is an overall bestseller for its interactive, and most importantly, screen-free play. The box is soft and portable, and you can switch out the characters for unique stories and songs that keeps kids engaged. The starter set is on sale for 30% off, but note that additional figurines are sold separately!
Best toy deals under $25
This glare-free tablet offers kids endless ways to draw and write with a colorful screen. It has nearly 34,000 ratings, with many reviewers saying it’s an engaging toy that’s perfect for their toddlers.
Whether they’re just learning to grasp items or able to sit up and stack objects, the brand says this playset is designed to grow with the baby’s stages. Score this bestselling blocks set for under $15 during Prime Day.
This cuddly babydoll offers realistic play, such as feeding and sleepy time — she can even suck her thumb! Grab the bestselling Melissa & Doug doll for under $20.
Best toy deals under $50
Coming with 100 magnetic pieces, this block set allows the imagination to run wild, allowing kids to build different shapes, or something as big as a castle. Score this now while it’s under $30.
The nostalgic Furby has made a comeback with a new, more glamorous look. This interactive creature is voice activated, sings, dances and can speak to another Furby. Grab the bestselling toy for 42% off during this shopping event.
Slumberkins are an adorable way to build emotional skills, and confidence through storytelling and comfort. The brand offers a variety of animals and creatures that come with a themed learning book.
As baby starts to grow, they’ll want to do everything but sit still! This bike will allow them to work on their mobility and balance while giving them the confidence to explore. It’s great for indoor play as we go into the colder months.
Help them develop their creativity with this 3D pen set, which lets them bring designs to life through hands-on, three-dimensional drawings.
Best toy deals under $100
The Yoto is a mom-loved product that is great for growing with little obes. The Mini version is perfect for travel, offering up to 14 hours of screen-free entertainment. It can play music, tell stories and so much more without the nuisance of ads, cameras or built-in mics.
Prime Day Lego set deals
Don’t wait for Black Friday, Prime Day is a great time to score deals on Legos. Encourage creativity with this Lego set featuring colorful building bricks for beginners and experienced builders alike. It also includes an organized storage solution to keep pieces neat and tidy.
Sometimes, the kids want to get involved with decorating for the festive season so why not give them a creative way to do it? This 433-piece set will keep them busy and potentially create a new holiday tradition!
Fans of the action-packed blockbuster will be thrilled to set up this 830-piece replica of the Hail Mary spacecraft. And of course, the replica wouldn’t be complete without mini-figures of Ryland Grace and Rocky!
This Lego set features Star Wars-inspired bricks and a Smart Play system that controls sound levels and downloads updates for enhanced play. You’ll listen to Darth Vader’s theme and laser sounds that will transport your kid to another galaxy.
Another Gifts We Love winner, this Lego set will give you something to make and keep on display like the work of art that it is. Hokusai’s The Great Wave painting comes to life in the form of Lego, which we think makes for a unique gift for any art appreciator or Lego fan.
How we chose
For our Prime Day coverage, we searched through the current toy deals and other deals on Amazon to find the best options on reader favorites, editor-tested and loved items and bestsellers.
