If you're longing for the days of summer, Amazon is here to help you prep your seasonal beauty routine. The retailer is kicking off its fourth Summer Beauty Event, and like the previous years, this one is too good to miss.
Beginning now and running through Mother's Day, May 10, Amazon’s Summer Beauty Event will feature over ten thousand deals across skin care, makeup, hair and even premium beauty brands. Shop TODAY's executive editor, Adrianna Brach, joins TODAY to highlight the best deals that are worth shopping. Below, you'll find up to 50% off on beloved brands, including Anastasia Beverly Hills, Elemis and more editor favorites.
Starting to shop for mom? You might even get some gifting inspo ahead of Mother’s Day.
Amazon Summer Beauty Event deals seen on TODAY
"This is one of the most popular brow pencils in beauty and makeup artists swear by it," says Brach. The ultra-fine tip allows you to create hair-like strokes for natural-looking brows. The brand offers a mini size, making it perfect for on-the-go touch-ups, and it's only $12 right now.
This 3-in-1 moisturizer provides buildable coverage, SPF 30 sun protection and moisture, thanks to hyaluronic acid, says the brand. You can choose from 20 shades and expect a “natural, radiant finish.”
This dry shampoo comes in a loose powder form, giving you more control, and since it's not aerosol, it's travel-friendly. Brach says not only will this extend your blowout, but the rice protein will absorb oil and add volume, leaving your hair "refreshed and not just less greasy."
Plus, there's good news for brunettes: the brand also has a "dark tinted" version that blends seamlessly into your hair with no white residue in sight!
This Shop TODAY Ranked pick won for "offering the best strong hair tension" and is a 2-in-1 hair tool that not only dries hair, but also provides salon-worthy volume and smoothness, says Brach. Its oval shape lifts the roots, and its lightweight design makes it easy to maneuver while you're self-styling. Normally, this hair tool is $155, but you can score it for 30% off!
Dull and tired skin? The brand says this vitamin C and peptide-infused serum will visibly brighten tone and dark spots, plump and support elasticity and soothe your skin over time. "The texture is so light, and you can wear it under makeup or sunscreen," notes Brach.
During Amazon's beauty sale, they're marking down luxury beauty deals that you'll want to grab, like Elemis' bestselling and most hydrating day cream. Formulated with a tri-fecta of microalgae, the brand says this moisturizer will both hydrate and firm skin.
Brach says it absorbs quickly, allowing "skin to feel the benefits right away." Plus, it doesn't feel heavy or greasy and layers well with other skin care.
More Amazon beauty sales deals to shop
Score these bestselling toner pads while they’re on sale for under $20. According to the brand, they work by gently exfoliating the skin to unclog pores, reduce excess sebum and soothe skin.
Laura Geller is known for formulas that are ideal for mature skin and won't sink into fine lines. One Shop TODAY contributor says the formula worked well for skin, providing hydration and buildable coverage. "Instead of sitting on top of my face or settling into fine lines, the powder blended with my skin, evening out my skin tone without masking it," she wrote in a review article.
When this product launched in 2024, it immediately went viral and became a Shop TODAY favorite. "The tint provides the perfect amount of color payoff to play with light and dark looks — or just keep it simple. Layering is easy: The product didn’t transfer, even when I swiped my finger across my lips to test its staying power," wrote editorial assistant Annie Shigo in a review article.
This highly-rated mascara from Shop TODAY-loved brand It Cosmetics provides longer and fuller-looking lashes, while supporting their long-term health.
Get longer lashes just in time for summer with this bestselling lash boosting serum on deal for 30% off. According to the brand, just swipe once a day for three months, and your lashes will look longer and fuller.
Dermatologists previously told Shop TODAY that water flossers are "the most efficient way to floss." Right now, you can score this affordable, highly rated option for 40% off.
Reviewers love this texture spray for its long-lasting hold, non-sticky formula and great scent. Grab it now while it's under $30!
Associate editor Madison San Miguel calls this Clinique cleansing balm "the brand's best skin care product" for its hydrating formula, which is ideal for her sensitive skin.
Get bouncy and long-lasting curls with this 12-piece hot roller set from Conair. The rollers are ceramic with a velvety covering to reduce heat damage, says the brand.
Meet the experts
Our team features a range of qualified experts and contributors in our broadcast segments to reveal the latest in trends, remarkable sale events and all things shopping across a variety of categories. Products were independently chosen by members of the Shop TODAY team, along with Adrianna Brach.
- Adrianna Brach is the executive editor at Shop TODAY, with over a decade of experience as an editor covering beauty, fashion and shopping.
- Shop TODAY is a team of shopping editors and writers who spend hours every day finding the best new products, tried-and-true favorites and more finds available on Amazon that are worth shopping, according to our high standards.
How we chose
The Shop TODAY editors and writers search the internet to find the best products out there. We interview expert sources, comb through customer reviews and even use our own personal experiences to make shopping easier for our readers.
As an editorial team, we independently create content and determine coverage based on research, reporting and what we think TODAY.com readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by retailers, not TODAY. Pricing and availability are accurate as of publish time.
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