The wait is finally over — Prime Day, the epic two-day sales event created by Amazon, is finally here. And our closets are excited.
It's no secret that Amazon has a wealth of styles to choose from — we're talking matching sets, on-trend accessories, a selection of shoes you can "try before you buy..." and as budget-friendly as most are, a deal is a deal, and everyone likes to see even lower prices. And over the next 48 hours, your wish is Amazon's command. The online retailer is taking chic and stylish pieces from your favorite brands (Levi's, Shapermint, The Drop and more!) and launching discounts you need to see to believe.
Whether you're continuing to build on your summer wardrobe or want to get a head start on some fall essentials, we've got you covered with a few of Amazon's best fashion deals you can shop right now. But these picks are so good, we expect other eager shoppers and fashionistas will scoop them up fast — so we suggest adding your wish list items to your online cart ASAP!
Best Prime Day fashion deals
Want to look more professional at the office, but have a budget to stick to? This classy button-down top is going for just over $15 (it's lowest price in 30 days!), thanks to this Prime Day exclusive deal.
Over 4,600 Amazon shoppers gave these jeans a perfect five-star rating, with many of them raving about the style's flattering and comfortable fit. (Though, we're loving the 70% discount on select shades and sizes a little bit more!)
Feel fresh in this summer dress from Columbia. The design features a signature wicking fabric that will keep your body cool and is made with UPF 30 sun protection to protect your skin.
This timeless blazer has been a popular item on Amazon, and now you can shop it for 30% on Prime Day.
Shop TODAY editor and producer Julie Ricevuto says she finally found her go-to comfy travel pants with these Travel Gear Award-winning joggers. "Design-wise, these joggers have a tapered leg that hits just above the ankle and a wide elastic waistband that provides great tummy control," she says.
You can grab this summer-ready cover-up for nearly 50% off right now. It comes in a variety of vibrant prints and can even double as a loose cardigan.
Score 72% off this statement pearl necklace to pair with all of your favorite summer outfits.
If you're using Amazon Prime Day to stock up on basics, we'd say you're shopping smart. Having several bodysuits on hand can make outfit coordination so much easier. This MangoPop style comes in several colors — from neutral tones to bolder shades — to help you create multiple looks.
We're loving this vibrant maxi dress for summer. It features a tank top design and a free-flowing skirt for movement and breathability.
This Shop TODAY editor-loved bodysuit is currently on sale for almost 40% off during Prime Day. Some key features include its gentle compression, flattering fit and versatility (you can wear it under your shirt or as a top!)
For easier access to all your essentials, and a smoother way to get through security at your next concert or sporting event, you'll want to get your hands on this clear crossbody bag. It features a twist-lock closer for added security and a detachable chain for added style.
It's getting sunny out there, so make sure your eyes are protected with quality shades. Not only is this pair finished with a UV protection coating and polarized lenses, but there's also a variety of frame patterns to shop as well.
Did the "babydoll" shirt really go out of style? Because we're ready for it to come back. Ready or not — we'll be scooping this Amazon option up while it's on deal on account of it being so cute.
Featuring an asymmetrical neckline, ruffle detailing and a trendy one-shoulder design, this one-piece swimsuit (from a Shop TODAY Travel Gear Award-winning brand) is a must-have while lounging poolside.
Outside a fresh new pair of kicks and comfy joggers, there are more ways to travel in style. You'll be the center of attention at every airport, on every bus or on every train compartment while carrying this sleek weekender.
A casual dress you can take from a professional meeting to a happy hour is what we like to call a game-changing outfit. Luckily, this tie-waist option comes in several colors, so you can get a couple (at a discount!) for every day of the week.
Whether you're a "Swiftie" or want to pretend like you're at the concert of the century, this sequined blazer will make you feel like you're sitting front row.
When you need to dress up your ears with accessories that are elegant and sparkling, this bestselling stud set will get the job done.
According to customers, this tank is not see-through and feels super soft. You can pair this basic with any bottom and comes in other vibrant colors.
Fill your underwear drawer with new styles from Amazon. These are soft and made with lightweight jersey cotton that won't feel constricting.
Upgrade your professional look with this top from Cherokee. You can choose from 12 different colors and this one looks super flattering. "This is by far the softest and stretchiest scrub top I’ve ever worn. Fits like a dream and very breathable," said one customer. At just under $13, Amazon says this top is available at its lowest price in 30 days!
Hot summer days call for comfortable shorts you can hit the road in. These bestsellers feature a high-waist fit, 40 colors and three lengths to choose from.
Pair this lace top with your favorite trousers for a chic office look, or with a pair of jeans for a more casual, ready-for-brunch look.
With over 37,000 ratings, these camisoles are a clear fashion front-runner on Amazon. Grab this pack of 4 when you need to upgrade your basics, but we suggest upgrading now while the current 27% Prime Deal lasts.
- Amazon Essentials Classic-Fit V-Neck T-Shirt, $13.90 (was $19)
- Real Essentials Dry-Fit Athletic Performance Crew T-Shirt, $28.89 (was $60)
These double-layered shorts will keep you cool while running outside in the heat. The piece is designed with slits for breathable function and utility pockets to keep your belongings.
If this ribbed top feels as soft as it looks, count us in for two or three. And at that price point, why wouldn't we?
The perfect jewelry does not exist — said anyone who hasn't seen these gold-plated necklaces. Available in several eye-catching designs and at an irresistible price, you might be tempted to grab one for yourself and everyone you know.
Breathable. Supportive. Not going anywhere. Whether you're working out, playing sports or just running errands, this compression bra will make sure you stay comfortable and secure no matter what you're doing.
"Buttery soft," "second skin" and "smooth silhouette" are just a few of the words the brand uses to describe these racerback halter tank tops.
Here's a cute way to make sure you always have your phone on hand. These crossbody chains can carry a variety of smartphone sizes and comes in three shades to match your personal taste.
Prime Day is also a good time to update your work wardrobe. If you love the paper bag pant style, you'll want to add these chic trousers to your cart ASAP.
Give your loungewear collection the refresh it deserves, with a new pair of sleek yoga pants. You'll fall in love with this bootcut style, which has a high-waist fit, hidden pockets in the waistband and tummy-control fabric.
Dress up or dress down this cotton dress featuring puff sleeves. You can score this versatile piece for 61% off and elevate it with a pair of heels or keep it casual with sneakers.
Worn over a T-shirt, cinched with a belt or donned by itself, there are so many ways to rock this loose-fitted jumpsuit. The brand says it's lightweight and soft, and it comes in a bunch of colors and patterns.
With almost 10,000 ratings overall, Amazon customers are clearly obsessed with this corduroy blouse. It's a great piece for fall, but you can also wear it on crisp summer nights over a short-sleeve top for some extra warmth.
If you thought a pair of jeans that could shape your hips and thighs didn't exist, Levi's says to think again. These 311 jeans promise a flattering fit in a classic skinny pant leg style.
Talk about a finishing touch. This crossbody bag is exactly what you need to elevate all your summer looks.
A good set of pajamas can make or break a good night's sleep. Luckily, you can grab this set on deal (in any color combo you choose!) during Prime Day!
If you are on the lookout for a tummy control swimsuit, look no further! This No.1 bestseller comes in over 20 vibrant shades and reviewers love it for its "flattering" design and great fit.
According to the brand, this sleek jumpsuit offers a slim fit, a sleeveless design and soft and stretchy material. The best part? It even comes with a belt.
Work out in style with this exercise dress featuring a moisture-wicking material. The tennis outfit comes in eight different colors and will keep you cool through your activity.
Team skinny jeans, listen up! These Levi's are on sale during Prime Day for up to 52% off. They feature four-way stretch material, a mid-rise fit and several denim washes to choose from.
We're loving the slip skirt and sneakers look we've been seeing everywhere — and Amazon is making it super easy to get in on the casual-cool trend with this Prime Day deal.
Grab these No. 1 bestselling denim shorts for up to 52% off during Prime Day! They come in several washes and in plus sizes as well.
Made from the brand's "barely-there" microfiber fabric, this bra promises a soft and smooth fit. This style features a racerback design, slim straps and zero wires.
- AKAMC Medium Support Cross Back Sport Bras, $28.99 (was $42.99)
It's never too early to prepare for cold weather, especially when this Amazon bestseller is on sale. Grab this popular Orolay jacket while it's under $100 (and before it sells out!).
What kind of shopping editors would we be if we didn't tell you about the discounts on these designer sunglasses? Grab them in several different styles for up to 30% off during Prime Day.
For more of the best Amazon Prime Day 2023 deals and coverage, check out: