Amazon officially is kicking off its annual Prime Day summer sale with deals on beauty, fashion, home, tech and more. Whether you’re looking to upgrade your shoe repertoire or update your tech lineup, there are numerous deals across different categories to choose from.
Does your home need a new vacuum cleaner? Check. Looking for a swimsuit that has tummy control? Check and check. From Tuesday, June 23rd to Friday, June 26th, you will have the opportunity to score up to 63% off on Prime Day deals, including award-winning items and tested products from our editors.
You’ll find select deals for the summer season and editors’ favorites across our guide. The best part? All these deals are under $50 from popular brands like Laura Geller, Skechers, New Balance and more. Keep reading to discover affordable products and budget-friendly gift ideas that will put pressure off your wallet.
Editor-approved Amazon Prime Day products for under $50
Keep your cosmetics, skin care and hair products in one place with this organization system. The toiletry bag features a metal hook for hanging and a two-way zipper closure for easy access. Your items will stay protected thanks to the water-resistant polyester and sturdy stitching — making things easy to find with the transparent sides.
Writer Emma Stessman tested this product and approves it. She mentions that the device can be paired with the Tile app, which allows you to see the locations of family and friends. The loud chime and built-in spot for the keyring are noticeable features of this device. Plus, “There’s also an emergency SOS button — if you hit it three times, it will send an alert to those in your Life360 Circle and they’ll get a notification with your location,” she adds.
This award-winning travel accessory received praise for its insulation and value. It features a leak-resistant cap to keep your beverage inside, and a sturdy insulation system that will keep your water cold for hours.
This hair care set from an award-winning brand is a favorite for its strengthening results. Some of the benefits of the set are that the duo delivers fuller-looking hair, calms down inflammation and balances the scalp’s pH. Plus, it comes with biotin, which dermatologists suggest helps with hair growth.
Laura Geller is a favorite among Shop TODAY editors so it’s no surprise that it continues to win Mature Beauty Awards. Deputy managing editor Jess Bender recommends this makeup primer for its hydrating and smooth texture. “It provides the silkiest base for the rest of my makeup routine without pillage, and the hydrated finish lasts all day. I’ve also never needed to worry about more pigmented products fading or eyeliner smudging whenever I’ve used this,” says Bender.
Keep your liquids cold for hours with the Owala FreeSip. It features an easy-flip lid and modern design, which will make your hydration schedule even more fun. Editor Shannon Garlin says, “The feature that I love the most is the flip-top and hidden sippy straw. It also has a mouth opening, so you can easily drink (or chug) the rest of your water.”
*Note: Select colors on sale.
This spray from Ouai is praised for its volumizing effects. The formula contains rice protein, which helps hold and enhance your waves without making them sticky. Below is an example from one of our Shop TODAY editors wearing the product. Her waves look like a true mermaid — effortless.
If your cleanser is doing your skin a disservice, it’s time to try this cleansing balm. The formula contains botanicals, lactic acid, and azelaic acid, all meant to protect your skin barrier. Bender says a small amount of this balm to remove an entire day’s worth of makeup will suffice. “I probably use a dime’s worth of product max to take care of my entire face. It leaves my skin not only feeling squeaky clean, but also looking super glowy and ethereal as I go to bed every night — talk about beauty sleep.”
Best Amazon Prime Day fashion deals under $50
Make your curves stand out with this leopard-printed swimsuit. The one-piece features cut-out details and a bold print that will make you stand out at your next tropical getaway. Let’s not forget about the tummy-control technology, which will hide your extra inches in a subtle manner.
These shorts are travel-friendly, great for workouts and lightweight for outdoor activities. They come with zippered pockets to keep valuables safe while hiking and have a longer inseam to help those who experience chafing. Plus, it will protect you from UVA rays thanks to the UPF 50+ protection.
These slides are perfect for post-exercise or days you’re by the pool. They feature a textile sockliner and extra cushion to help your feet breathe after an intense day walking or running.
Keep your most important documents and IDs safe in this messenger bag, which received an award during the Travel Gear Awards. It’s known for its five-point anti-theft security system to keep your belongings protected at all times — and safe from pickpockets.
These tortoise-inspired sandals will enhance any summer outfit thanks to their modern print and edgy upper design. The buckle details are adjustable, and they’re perfect for wearing at the pool, due to their water-resistant material.
Whether you’re going on a trip or need something comfortable to walk around the city, this strappy sandal features everything to keep your feet comfortable and sweat-free. They feature memory foam and contoured support that provide all-day comfort.
If you have wide feet, these shoes will provide the space you’re looking for. Bender owns this pair and praises these sneakers for their supportive construction. “While I can rave about their arch support for ages, the wider toe box and deep heel cup minimize any discomfort I might feel after hours on my feet,” she says.
Black shoes are essential for restaurant workers, retail associates and anyone who wants to mask dirtiness. They’re charged with cushioning, an EVA sockliner and a sturdy sole to make your stride safe from injuries.
Best Amazon Prime Day beauty deals under $50
This specific hue (strawberry shortcake) will enhance your lips and give you that glossy pout for less. Its glossy finish and moisturizing ingredients will nourish your pout, even during the summertime.
Remove your makeup easily with this cleansing balm made with super greens. It instantly melts makeup and removes even tough waterproof mascara — all
Best Amazon Prime Day tech deals under $50
Never run out of battery with this outlet extender featuring six AC outlet adapters and a four-USB charging station. Whether you need to connect your laptop, hair straightener or phone, this extension will keep your tech connected.
This is the newest model of the Amazon Fire TV Stick, which provides an effortless setup without complications. Customers say this device provides ease of use while offering many subscriptions.
Keep a spare pair of earbuds in your office whenever you need them. These are easy to pair with any device, have a long battery life and the sound quality does not disappoint.
If you’re more of a speaker person, this Bluetooth speaker will offer a waterproof experience. The device is portable, pretty loud and connects easily with your phone. Bring your music outdoors with this compact speaker that can be taken inside the shower without worrying that it will shut down.
Best Amazon Prime Day home deals under $50
Break down all the grease and grime in the kitchen, bathroom, living room and other spaces with this cleaner. It’s powered with essential oils and botanical ingredients that are safe for children.
Upgrade your kitchen appliances with this sweet deal, and don’t wait to become the chef you’ve always wanted to be. This Dutch oven is meant for bread baking, stews, braising, roasting and more cooking activities.
This brand is a classic and affordable choice for your home. Editor Kamari Stewart-Jackson previously tested handheld vacuums, and this brand made the top five for its consistent performance, large dust bin and ease of use.
Frequently asked questions
Technically, Prime Day occurs only once a year mid-summer. However, Amazon hosts other sale events throughout the year, including Prime Day Big Deals ahead of the holidays. So, you’ll want to shop the deals now before they’re gone.
Because Prime Day occurs only once a year, you’ll want to jump ahead on the event-exclusive deals before they’re gone for good. So far, we’ve seen major markdowns across major categories, including beauty, baby essentials, tech and more.
With deals across multiple categories, we suggest stocking up on award-winning product, everyday essentials, among others, while they’re on sale. You can also stay tuned to our Prime Day coverage for the best deals to shop during the event.
Prime Big Deals Days typically occurs in October over the course of two days. In previous years, Prime Big Deal Days was hosted at the beginning of the month, but has yet to be confirmed.
Although non-members can browse items on sale during Prime Day, only Prime members can enjoy event-exclusive markdowns during the sale.
As of late, a Prime membership costs $14.99 a month, or $139 for an annual membership, and eligible members can register for a free 30-day trial. Read more about starting your Amazon Prime membership here.
Some major retailers have previously overlapped their sale events with Prime Day, including Walmart and Target. This year, you can shop the below retailer deals alongside Prime Day:
How we chose
We meticulously combed through one million deals during Amazon Prime Day 2026 to determine the absolute best Prime Day deals during the four-day event, identifying expert recommendations from previous reporting on Shop TODAY and staff-tested award winners.
We also consider factors like a high average rating (of over four stars), the amount of verified shopper ratings (over 1,000) and specific user feedback. From there, we fact-check each deal through price trackers like CamelCamelCamel to ensure that they’re at their lowest price in at least three months (or, in some instances, their lowest price ever).
