So far, Prime Day 2023 (an event created by Amazon) has seen shoppers taking advantage of the retail giant's sales in record numbers. And even with the sale a few hours from coming to a close, there's no sign of them stopping — meaning there's still time to load up on can't-miss deals.
Wondering what items sold the most this year? We're giving you a peek into the carts of the savvy TODAY readers to find out the most purchased deals. From affordable home and cleaning hacks to big-name luxury beauty at steep discounts, we've rounded up the very best picks from the sale that readers can't stop shopping.
Deals are selling out fast, so be sure to add these Amazon Prime Day bestsellers to your cart before someone else beats you to it! Scroll on to see all of the very best Prime Day deals from day one and two, according to Shop TODAY readers.
Prime Day 2023 bestsellers
Bring this insect repellent along on your next outdoor adventure to help keep the bugs at bay. Unlike some other formulas, this one is designed to be lightweight and not sticky, says the brand.
While KitchenAid may be best known for its beloved stand mixer (which is currently on sale, by the way), shoppers also have their eyes on the brand's other kitchen must-haves. We're seeing these trusty pot holders, which are currently marked down to just $6, find their way into our readers carts right now.
This earbud cleaning pen worked wonders on Shop TODAY associate editor Emma Stessman's devices. She said it was easy to use and managed to remove tons of dirt in hard to reach crevices.
Whether we can see it or not, our cars can get gross pretty quick. This bestselling car gel putty is on deal for Prime Day and can help clean out those tricky-to-reach nooks and crannies along your car's interior.
If your cabinets could use some organizing, take a page out of our readers' book and grab this handy tool. Perfect for spice jars, skin care products and more, you'll have no problem seeing all your items at once thanks to the staggered shelves.
Struggling with frizz and flyaways? Try this wax stick, which is designed to smooth over baby hairs and edges to keep even the most unruly hair under control. It's a must-have for summer updos, and we saw the price is slashed right now.
The Shop TODAY team are proponents of the "ABC" — which stands for "always be charging" — mentality. This charger claims to be super speedy when charging our always-dying devices and comes in a pack of two.
Grab this Mario Badescu lip mask on deal and prepare to kiss dry, flaky lips goodbye. It's got an acai and vanilla flavor that smells fabulous while providing deep hydration.
According to the brand, this hair treatment can lock in moisture, balance oil production and even act as an eczema treatment.
Nearly 40,000 Amazon shoppers are obsessed with these bestselling water shoes, which includes the many shoppers adding them to cart during Prime Day. Right now, you can grab a pair for a mere $11.
Keep all your devices fully powered and ready for action with this multi-port charger and surge protector. Make sure to take advantage of the 46% off discount before Prime Day ends.
Never second guess your cooking skills again with this thermometer. The brand says it's accurate, ultra-fast and even waterproof.
Save 65% off one of Amazon's most popular wire-free bras (it currently boasts over 27,000 customer ratings!) It's said to provide full coverage and "super-stretchy" cups for a comfortable fit.
"Don't sleep on the IT Cosmetics Superhero Mascara!" says Shop TODAY Editorial Director Adrianna Brach. It's 40% off right now, so take her advice and add it to your cart for super long, super black lashes.
As the name suggests, this nourishing styling cream claims to work its magic in just one minute. This bestseller, which is 30% off right now, is designed to be applied to dry hair to breathe new life into your strands and smooth things out — sans greasy buildup.
Beauty lovers, rejoice! This Shop TODAY-favorite lip mask is on sale for Prime Day. According to the brand, it delivers moisture and antioxidants while you sleep so you wake up with a softer pout.
The hottest days of summer are here, so it's a perfect time to grab one of these hands-free neck fans at 58% off.
Amazon's budget-friendly streaming stick just got even more affordable. It's currently marked down an impressive 58%, putting the price tag under $17.
Bid puffy, tired eyes goodbye with popular eye cream, which is marked down by a whopping 66% for Prime Day. According to the brand, the cream's ingredients include skincare superstars like niacinamide, caffeine and collagen.
One Shop TODAY contributor tried this neck light, and it ended up being an essential part of her night routine. Now she can read after hours without disturbing her spouse! The gadget is lightweight, easy to use and under $20 during Prime Day.
If you're looking for a wax-free frizz fighter, you'll want to grab the bestselling Dream Coat Spray, which is currently 30% off (in addition to the brand's bestselling version for curly hair!). The anti-frizz formula is said to act like a raincoat for your hair, to keep it protected from humidity and frizz.
Breakfast is (arguably) the most important meal of the day, so make sure you have the right cooking tools to make it extra tasty. With this gadget, you can make egg bites quick and easy to enjoy at home or on the go.
In the market for new towels? This set of eight checks all of our boxes: it's described as being "ultra soft," has more than 18,000 perfect, five star ratings and comes in multiple colors — many of which are marked down right now.
Struggling with thinning hair? Plenty of Shop TODAY readers and editors have turned to Pura d'Or's popular shampoo as a solution. According to the brand, it's made with ingredients like biotin, pumpkin seed, black cumin seed oil, nettle and more to help increase volume and thicken hair.
Bye-bye, dark circles. This brightening balm promises to instantly brighten, hydrate and de-puff the under-eye area with just one swipe.
Never be without an open outlet to charge your device again. This surge protector has eight traditional AC outlets and four USB-A ports, plus a 10-foot long cord so you can plug it in and move it anywhere around the room.
While this portable charger may look small, it can fully charge an iPhone X one time, according to the brand. The ultra-compact size also makes it easy to throw in your purse.
Feeling a little tense? This massage gun, which comes with 10 attachments for targeting different muscles, claims to help relieve tension and increase blood circulation. It originally has a $100 price tag, but readers are snapping it up for less than $30 during Prime Day.
It's not everyday you find a single serum that has four incredible skin care benefits. According to the brand, this treatment's formula can clarify, exfoliate, brighten and plump your complexion.
Look and feel your best while wearing this seamless, soft and sculpting shapewear piece under your favorite form-fitting summer outfits.
Who doesn't want whiter teeth? As nearly 60,000 perfect, five-star ratings can attest, these whitening strips do the trick. While this kit is always finding its way onto Amazon's bestsellers list, it's not often that we see it 35% off, so be sure to snag this deal while you can.
The No. 1 bestselling Revlon One-Step is our go-to for getting a salon-worthy blowout from home — it even won our Beauty Award for Best Blow Dry Brush. Right now, you can save time and money (we're talking over 50% off!), so grab this deal before it's gone.
Due for an audio upgrade? Save 40% on these earbuds that tout water- and sweat-resistance, up to eight hours of continuous listening time and high-quality call performance.
How can you not take advantage of a deal this huge?? You still have some time to score this cordless vacuum cleaner for a whopping 80% off while Prime Day is still happening.
We're always on the lookout for big brand discounts during major sale events like Prime Day, so we were excited to see deals on Apple products. The newest Apple Watch is 30% off — aka at its lowest price ever on Amazon — and enables you to take calls, listen to music, use Apple Pay, monitor your health activity and more.
For more of the best Amazon Prime Day 2023 deals and coverage, check out: