Tina Knowles is celebrating two of 2023’s hottest tickets — Beyoncé’s “Renaissance Tour” and Taylor Swift’s “Eras Tour.”
On Instagram, Knowles shared a screenshot of a Facebook post from New York Times, which linked out to an article that detailed the economic and cultural impact of her daughter Beyoncé’s tour.
In the caption of her post, Knowles wrote, “This is so awesome ! To b able to stimulate the economy is no small feat! @beyonce.”
Knowles also gave a sweet nod to Swift in her caption, adding, “And ! @taylorswift ! Just being young women and being able to say this , is so awesome!!! Proud of them both !”
Beyoncé and Swift’s tours overlapped in the United States during the summer. Both were a pop culture sensation, with social media platforms inundated by various trends coming out of each tour.
For Swift’s “Eras Tour,” friendship bracelets and DIY themed costumes became the norm while Beyoncé’s “Renaissance” world tour birthed the “mute” challenge and had concertgoers following her request for a silver theme in celebration of Virgo season.
With Beyoncé’s tour wrapping up on Oct. 1 and Swift’s on-going tour resuming Nov. 9 in Argentina, both tours have already generated millions of dollars along the way.
Read on to learn more about each tour's economic impact.
How much has the “Renaissance Tour” made?
Beyoncé’s “Renaissance Tour” kicked off May 10 in Sweden and will conclude Oct. 1 in Kansas City. Before the tour kicked off, Forbes estimated that Beyoncé would earn nearly $2.1 billion from her tour.
The “Cuff It” singer’s tour set multiple records over the summer, including back-to-back records for the highest one-month gross in history in both July and August, according to a Sept. report by Billboard.
In July, she grossed $127.6 million and in August, that number increased to $179 million. The outlet also reported the “Renaissance Tour” became the highest grossing tour by a female artist, surpassing Madonna's “Sticky & Sweet Tour” with $461.3 million.
During the “Renaissance Tour,” Beyoncé also gave back $2 million to students and small business through her charity foundation, BeyGOOD. Half of the donations went to entrepreneurs, with luncheons hosted by BeyGOOD the day before each show for a chance to win a $100 thousand grant. The other portion of the $2 million donation was allocated to the Renaissance Scholarship Fund.
Beyoncé’s tour spawned several special moments over the course of its run, including a special tribute to the late Tina Turner, a birthday surprise from Diana Ross, as well as numerous performances alongside her eldest daughter, Blue Ivy.
It was also a hotspot for celebrities including Leonardo DiCaprio, Vanessa Bryant, Prince Harry and Meghan Markle, Kim and Khloe Kardashian, and more.
How much has the “Eras Tour” made?
Swift’s “Eras Tour” originally ran from March 17 through August 9. Throughout the year, Swift added on additional dates including several international dates in 2023 and 2024 as well as additional 2024 dates in the United States and internationally.
While Swift’s tour still has 13 months to go, so far it’s been estimated she's earned $1 billion in sales, with Pollstar estimating the singer will exceed $1.4 billion in the new year.
Swift's economic impact far has exceeded solely ticket sales, too. The tour also increased revenue for hotels across the country, with fans flocking to each city to experience her career-sprawling performances.
It was also reported Swift made several donations with her tour’s earnings, including donating to local food banks at each stop and gifting $100,000 bonus checks to her truck drivers at the end of the U.S. leg of the tour.
The singer’s tour is also set to hit the big screen in the United States, and now internationally. In a press release, AMC said that it took less than 24 hours for the film to “shatter AMC’s U.S. record for the highest ticket-sales revenue during a single day in AMC’s 103-year history.”
Swift’s “Eras Tour” was not without its faults though.
The singer spoke out against Ticketmaster after fans struggled to obtain tickets to the tour due to “historically unprecedented demand” causing the website to crash. The debacle sparked public scrutiny, including questions from senators, and elicited changes from the company before Beyoncé’s “Renaissance Tour” tickets went on sale.