A reliable mascara is hard to come by. Some smudge, some flake and some weigh are lashes down — and that's not even half of it. So when we do find a good mascara, we obviously have to brag. Especially when it's on deal for Amazon Prime Day.
As shopping experts, we've tested hundreds of beauty products — mascaras included — to narrow down the best of the best. And with Prime Day currently taking place, we did some additional hunting to see which of our favorite mascaras were on sale for the event.
While you're shopping for new and existing beauty favorites on deal, consider adding these picks to cart. Keep reading to discover the best editor-tested mascaras on sale for Prime Day, including Shop TODAY Beauty Award winners.
Best editor-tested mascaras on sale for Prime Day
Associate editor Allie Wise loves the original version of the Essence Lash Princess mascara (which is also a Shop TODAY reader-favorite!) calling it her 'go-to' for a false lash-effect. It also happens to be an under $5 deal for Prime Day.
If you're curious about what's hot in beauty for summer, Shop TODAY editorial director Adrianna Brach previously called out tubing mascaras on TODAY, as an essential for swift makeup removal, including The Lash XTNDR Tubing Mascara from E.l.f.
A previous Shop TODAY Beauty Award winner, this waterproof mascara is raved about for its long-lasting volume. Shop it while it's 35% off for the sale event.
"In my opinion, this is the best mascara the beauty industry has to offer," raved associate editor Shannon Garlin in her editor-loved mascaras round-up. "No matter how many mascaras I try or test, I always go back to Maybelline Falsies — and not just for its affordable price. When I lived abroad, I’d make sure to pack at least five of these and stocked up on more during my visits home."
We previously reviewed Maybelline’s Lash Sensational mascara (read our review here), but it also won an award for our 2024 Beauty Awards.
“This mascara definitely lives up to its name as a lengthening mascara, who knew my lashes were this long?” said associate social editor Dani Musacchio. “It also left my lashes looking curled, which is impressive because they’re normally pretty flat.”
“My lashes have seriously never looked better,” said social media editor Kara Quill, when testing this mascara for our annual Beauty Awards. With lengthening and volumizing benefits, you shouldn't need multiple mascaras to achieve the look you want when using it. “This mascara had me questioning if I really needed to do that," she added.
We love seeing Tarte on sale, especially for nearly 50% off. One of my [San Miguel] favorite picks from the brand is their Tartelette XL Tubing Mascara. The product was my first introduction to tubing mascaras, and it is so satisfying to remove as it is to wear!
It was even a pick recommended by beauty experts as one of the best mascaras for mature women.
According to the brand, the High Impact Mascara delivers bolder and longer lashes with every stroke, even for sensitive eyes. "The first ingredient in it is water, so I found it to be super gentle when taking off at the end of the day," added Garlin.
Production associate Audrey Eckman also tested the mascara for the limited-edition Black Honey collection, calling the long-lasting formula 'fantastic' and easy to wash off.
One reviewer from last year's Beauty Awards said this luxury mascara didn't feel heavy on her lashes, adding that it didn't require a curling wand to get a natural lifted effect. It's your lashes, but better!
A viral tubing mascara, this Internet-loved pick from Thrive Causemetics is also on sale for Prime Day — and senior SEO editor Jess Bender is a fan.
“It has a nice lift after two applications and I really enjoyed the fanning on the lower lashes,” she previous mentioned. “There was slight smudging around the lower lash area after applying setting spray, but it generally lasted the duration of the day, even during sweatier times. It was also generally easy to remove, though a few small clumps remained on my face after a double cleanse.”
How we chose
We meticulously combed through over hundreds of beauty products on sale during Amazon Prime Day 2025 to determine the absolute best Prime Day deals during the four-day event, identifying expert recommendations from previous reporting on Shop TODAY and staff-tested award winners.
We also consider factors like a high average rating (of over four stars), the amount of verified shopper ratings (over 1,000) and specific user feedback. From there, we fact-check each deal through price trackers like CamelCamelCamel to ensure that they’re at their lowest price in at least three months (or, in some instances, their lowest price ever).
