As shopping editors, it's our job to keep a constant pulse on what's new and trending — and to do a healthy amount of shopping in between. One retailer where we always seem to have a full cart? Amazon.
The e-commerce giant has an enormous number of products listed on its site, so we're constantly keeping a lookout and trying to narrow down top trending finds, including buzzworthy launches from beloved brands you never even knew were sold on the site.
We've rounded up plenty of our recent adds below from brands such as Olaplex, Olay, Yeti and so much more. Plus, we have the inside scoop from style expert Jasmine Snow, who previously stopped by TODAY to share a slew of her favorites. And the best part? These finds start at just $8.
To see the latest and greatest on Amazon, just keep scrolling.
What our editors are loving on Amazon
Under $10 and worth every penny, this soft, flattering and durable tee is Snow’s layering MVP. The closet staple can be tucked into jeans, layered under a blazer or paired with a skirt. There are a ton of colors to add to your wardrobe, from neutrals to springy pops of color.
This dermatologist-recommended brand is effective, affordable and new to Amazon. The Ordinary’s latest drops are glow-enhancing, anti-aging solutions that target dullness, fine lines and texture, Snow says.
Perfect for April showers, these rain boots from Lands’ End have been flying off of Amazon’s virtual shelves since they landed at the retailer. They feature supportive soles and easy pull-on tabs that make them perfect for everyday wear. Finally, rain gear that feels stylish!
With over 3,000 ratings, this compact yet powerful device fits on virtually any kitchen counter but delivers big time, Snow claims. It’s perfect for morning green juice, post-workout blends, kid-friendly fruit mixes and more spring and summer beverages.
Twelve South recently released an upgrade of their popular travel hack product — an ingenious tool to listen to in-flight entertainment via your Bluetooth headphones. The new and improved AirFly Pro promises easier pairing, better audio control and 25-hour battery life (with a status indicator).
Major shopping news! Did you know that you can find Michael Kors on Amazon? A ton of our favorite picks ring up under $100, like this two-in-one crossbody purse you can wear day or night, this luxe wristlet and this small-but-mighty cardholder.
Blush is having a moment right now, and this lightweight option has rave reviews for its one-shade-fits-most color that takes the guesswork out of finding the right shade for your skin tone.
"It blends like a dream, leaving a sheer, dewy flush that looks totally natural," Snow says. "Dab on cheeks, lips and even lids for a monochromatic look that feels modern and cool."
There's a good chance you've seen these covers all over your TikTok "For You" page. Reviewers rave about how well these work, saying they're "grippy, not sticky." Using the body's natural body heat, the covers are able to grip onto the skin without the use of adhesives, offering coverage sans unseemly lines or edges.
It's time to get your skin prepped for spring and summer, and this affordable new launch pulls double duty as both a silky shave oil and a nourishing moisturizer. It's available in coconut-scented and fragrance-free versions.
Did you know that searches for mixed metal jewelry on Google have been on the rise? This on-trend new release might just become one of our favorite accessories, with it's tarnish-free makeup, link design and cubic zirconia gems.
This new launch can help extend the life of your produce and replace your finicky plastic wrap. The set of three silicone stretch lids form an airtight seal over everything from produce like fruit and veggies to bowls, glasses, cans and more containers. Plus, they're dishwasher-, microwave- and oven-safe (up to 425°F)!
This No. 1 new release is one of Laneige's latest drops in the lip gloss and serum categories. What sets it apart from the rest? First, it has a donut-shaped applicator designed to coat the lips evenly. Second, the formula is infused with 95% skin care that plumps the pout and offers 12 hours of hydration. Third, we hope you like high shine, because these deliver.
Going longer between washes on sweaty spring and summer days just got a whole lot easier. This dry shampoo is perfect for this busy season, since it "reactivates with sweat for up to 24 hours of freshness," per the brand.
This new launch from Byoma promises to not only plump and hydrate the skin, but also act as a primer for preparing your complexion for a flawless makeup application.
We're all guilty of misplacing a pair of sunglasses every now and then, so grabbing a new, affordable pair is a smart idea ahead of summer. These are flattering on both men and women and ring up under $20.
When the weather heats up, this breezy, loose-fitting blouse is the only thing you'll want to wear. The versatile piece is easy to dress up or down, and it comes in 14 colors and sizes up to XXL.
Tupperware storage is usually a nightmare — I’m guilty of avoiding opening that cabinet when things get particularly precarious — but these collapse down flat and won’t fall all over the place. They’re dishwasher-safe and have massively helped save space and keep my tiny kitchen in order.
Keep your skin bright, smooth and moisturized (for up to 24 hours, per the brand!) by using this body wash and serum combo. The formula is packed with niacinamide, BHA, collagen peptide, vitamin E and shea butter, making it a powerhouse product to add to your shower routine.
These multipurpose bowls can be used all year long, but we think they'd be a great pick for outdoor adventures during the warmer months of the year. Associate editor Sierra Hoeger says that Yeti is her tried-and-true pick for travel mugs, so we think the bowls will hold up just as well.
The Shop TODAY team is no stranger to Olaplex products; we've tried everything from nourishing serums to repairing treatments to eyebrow serums from the brand. So, we were exited to see this launch specifically for thin hair as a new release on Amazon.
With summer humidity just around the corner, we'll need as many hair hacks in our arsenal as possible. Luckily, this editor-approved hair tool is a new debut on Amazon, so you can add it to cart way ahead of the season.
Meet the experts
- Jasmine Snow is a stylist, on-air fashion expert and editor.
- Shop TODAY is a team of shopping editors and writers who spend hours every day finding the best new products, tried-and-true favorites and more finds available on Amazon that are worth shopping, according to our high standards.
How we chose
The Shop TODAY editors and writers search the internet to find the best products out there. We interview expert sources, comb through customer reviews and even use our own personal experiences to make shopping easier for our readers.
As an editorial team, we independently create content and determine coverage based on research, reporting and what we think TODAY.com readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by retailer, not TODAY. Pricing and availability are accurate as of publish time.
