Follow along with our Amazon Prime Day 2025 Live Blog with real-time updates for the best deals!
Amazon Prime Day, an event created by Amazon, is here. The retailer recently announced that its long-awaited Prime Day is returning for the tenth year this July. With “millions of deals” and more days than ever before, it's the biggest Prime Day we've ever seen.
So, what can we expect from Amazon’s summer sale? From the official dates to the best deals we're seeing, here’s everything we know.
What are the dates for Prime Day 2025?
Amazon has confirmed that Prime Day will return on Tuesday, July 8, and run through Friday, July 11, spanning a total of four days. This means you get double the number of days for deals! In previous years, Amazon Prime Day was held over two days.
What is Prime Day?
Prime Day is an exclusive sale event for Amazon Prime members, meaning you must be enrolled in a membership to participate. However, if you’re not, you can easily join. Some may even qualify for a 30-day free trial.
During Prime Day, shoppers have 96 hours to score savings across major categories such as beauty, tech, home, fashion and more. During previous Prime Day coverage, our editors saw top deals of over 65% off on bestselling products, from Apple AirPods Pro (at the lowest price ever, according to the Camelizer price tracker) to Alexa devices and bestselling beauty like Sunday Riley, Clinique and more.
From Apple AirPods to summer fashion, you can score these bestsellers on sale right now.
Shop our favorite Prime Day deals below, or straight on Amazon.
- Best Tech Deals
- Best Fashion Deals
- Best Beauty Deals
- Best Home Deals
- Best Deals Under $25
Amazon Prime Day tech deals
This speedy charger will keep your phone battery topped off on the go. It plugs right into your cigarette lighter and comes with retractable USB connectors so you don’t have to dig around for any fallen cords on the road.
This bestselling portable charger fits in the palm of your hand and is slim enough for a pocket. According to the brand, it can take your phone from zero to 76% in one hour, plus, it’s a Shop TODAY Travel Gear Awards winner.
Apple AirTag
Right now, you can score the bestselling AirTag (and travel must-have) for 21% off. One editor picked it as her favorite personal tracker for her keys, wallet or other important products.
You can always count on Prime Day to have great deals on Amazon devices. For instance, this bestselling Fire TV Stick is 50% off!
Score 50% off this popular tablet for a limited time only. According to CamelCamelCamel, an Amazon price tracker, the tablet is at its lowest price ever!
Is it time to upgrade your old earbuds? Apple products rarely go on sale, but we spotted the AirPods 4 are discounted on Amazon right now.
Amazon Prime Day fashion deals to shop now
If you have plans to hit the pool or beach, these affordable and simple flip flops are water-friendly and have a non-slip grip, says the brand. They come in nine colors to match your favorite bikinis and cover-ups.
Plus, more shoe Prime Day deals to shop!
These Shop TODAY award-winning compression socks come in a pack of three and come in tons of color options. The socks will help promote blood and oxygen flow for your legs on long flights and more activities, says the brand.
These trendy sunglasses have an oversized design and come in various shades to suit different tastes. Plus, the brand says they offer UVA and UVB protection.
Amazon Prime Day beauty deals
These No.1 bestselling toner pads contain BHA and AHA’s to gently exfoliate the skin and minimize pores, says the brand.
Now’s the time to stock up on beauty favorites, like this bronzer from the bestselling brand Laura Geller. According to the brand, it will provide a sun-kissed glow and can be used as an eyeshadow or brow filler, too.
This 5-in-1 hair tool can create salon-worthy blowout, beach waves and tight curls, just to name a few! Grab it while it’s under $40.
Amazon Prime Day home deals
Trying to stay cool amid record-setting heatwaves is no easy task, but these genius towels make it slightly easier. They come in a pack of four and are water-activated, staying chill for up to three hours. Just soak, wring out and snap the towel to cool off.
Keep your fabrics looking smooth and fresh with this handheld steamer; it has over 121,000 Amazon ratings!
Swap out your bedsheets this summer with this cooling and breathable sheet set, which is on sale for 50% off. The set comes with two pillowcases, a top and a fitted sheet.
If you’re in the midst of a summer clean out and restocking, this 100% Turkish cotton towel set is 30% off and comes with two washcloths, two hand towels and two bath towels.
Plus, you can click the coupon box for an additional 10% off!
If they just moved into their first apartment or are decorating a dorm room, this single cup coffee maker provides them with their morning cup of Joe without comprising much counter space.
Brew both coffee and espresso drinks with this device, that is currently 35% off. The brand describes it as "versatile" because it can brew four different sizes of drinks.
Ahead of Prime Day, members can save nearly 50% off on this robot smart vacuum.
Similarly, members can take 50% off this buzzy brand's take on a robot vacuum — for a cleaner, dirt-and debris-free home.
Frequently Asked Questions
As of now, a monthly Prime membership costs $14.99 a month, or $139 for an annual membership. If you opt for the year-long commitment, you’ll end up saving about $40.
Amazon also offers membership discounts for young adults and qualified government assistance. “Prime for Young Adults,” offers college students and people ages 18 to 24 a free six-month Prime trial, followed by $7.49 per month or $69 per year. And those with qualifying government assistance can sign up for Prime for just $6.99 after the free 30-day trial.
An Amazon Prime membership comes with a ton of benefits that you can learn all about here.
Prime Day is a great time to stock up on household items, luxury beauty products, tech and more. During previous Prime Days, our editors saw steep discounts on Amazon devices such as the Fire TV Stick, Echo devices and Kindles.
Amazon has a couple of exciting sales on the calendar to hold you over until the next Prime Day, including the Amazon Book sale from April 23 to 28 and the Amazon Summer Beauty Event, which runs from April 28 to May 11.
In July 2015, Prime Day started as a 20th birthday celebration for Amazon’s 20th anniversary. Since then, the shopping event has expanded to two days and across more than 20 countries. The event is normally held in July, aside from 2020, when the event shifted to October that year due to the COVID-19 pandemic and then to June in 2021. And now the retailer offers an additional Prime member sale event during the fall months.
Why trust Shop TODAY
The Shop TODAY editors and writers search the internet to find the best products out there. We searched through the best deals available on Amazon that fit our criteria such as high star ratings, credible reviews and our personal experiences with the brands or products.
As an editorial team, we independently create content and determine coverage based on research, reporting and what we think TODAY.com readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by retailer, not TODAY. Pricing and availability are accurate as of publish time.
