With fall in full swing, we’re back with our latest installment of Shop TODAY’s Hot List: a selection of editor-curated, under-the-radar finds and buzzworthy new launches that we think our readers should know about.
Ahead of the busy season, we've done our research, scouring social media, monitoring brand launches and trying viral products ourselves in order to pull together this trend report. Shop TODAY editorial director Adrianna Brach stopped by TODAY and the 3rd hour of TODAY to share some of the trending finds we're loving right now. Later, Chassie Post joins TODAY with Hoda and Jenna to share even more favorites, plus exclusive deals on some of our finds.
From Lululemon's new arrivals to Amazon's bestselling eye serum, keep reading to shop our fall Hot List.
Seen on TODAY | Seen on 3rd Hour | Seen on Hoda and Jenna | More hot fall tops | More hot fall accessories | More trending products for fall | Sign up for SMS | Meet the experts | How we chose
Hot List fall products seen on TODAY
Old Navy Canvas Barn Jacket
Old Navy Quilted Barn Jacket
Brach is calling this barn jacket (sometimes also called a chore coat) the "it" jacket for fall this year. These styles from Old Navy are beloved by reviewers for their nice weight, roomy fit, deep pockets and corduroy collar detail. The canvas option is available in standard and tall cuts, and both the canvas and quilted versions come in sizes XS to 4X. Plus, Old Navy is currently offering 20% off these fall jackets at checkout — just add them to your cart to see the discount applied.
Universal Thread High-Rise Sailor Wide Leg Ankle Jeans
Move over, skinny jeans! Wide leg styles are everywhere this fall. For $28, you can get in on the trend with this affordable option from Target that comes in a ton of colors and sizes 00 to 30. Brach says that the denim has the perfect amount of stretch, and she says they're so easy to dress up or down with just about anything you already have in your closet.
Beauty of Joseon Revive Eye Serum
This is currently Amazon's No. 1 bestseller in eye treatment serums, with over 5,000 ratings. It has ginseng, retinol and niacinamide to brighten the under-eye area and reduce the appearance of fine lines and wrinkles. It's good for all skin types and super hydrating too — the brand says you can even use it to tackle other areas prone to wrinkles, like the neck.
MSQ Eyelash Comb
Say goodbye to clumpy lashes! This is the beauty tool you never knew you needed. Since we discovered it last year, this eyelash comb has been a top seller, helping to give you perfectly separated lashes every time. Brach says it's so easy to use — simply hold it at the base of your eye and blink through. Did we mention it's less than $5?
ByMatter Another Day Active Fabric Freshener
This fabric freshener spray is like dry shampoo for your clothes, Brach says. Instead of covering scents with fragrance and chemicals, it uses probiotics to eliminate the bacteria that makes your clothes smell at the source, the brand says. It's safe to use on all fabrics, making it genius for pieces you'd normally have to dry clean or clothes that have been tucked away in the closet all season (and smell like it).
Beautural Fabric Shaver and Lint Remover
It's time to break out our favorite sweaters and cardigans! If last year's tops are looking a little worn, try this fabric shaver with over 130,000 ratings on Amazon to remove excess fuzz, lint and pills on sweaters and get them looking brand new again.
"This is a mainstay for me," vouches Brach. "I use it on all my sweaters, tops, leggings and even upholstery on furniture at home. Such a cheap way to make clothes look fresh and new again!"
Hot List fall products seen on 3rd Hour of TODAY
Prettygarden Women’s Cardigan
Paul Jones Men’s Cardigan
It’s finally sweater weather! Cardigans are the perfect piece for fall, and we found men’s and women’s options both under $40. The beauty of a cardigan is that you can dress it up or down and it looks polished but feels so cozy and comfy. We love that this women’s pick has a generous longer length to give you a bit of extra coverage, too.
Brooks Women’s Revel 6 Neutral Running Shoe
Brooks Men’s Revel 6 Neutral Running Shoe
Did you know that running shoes should be replaced every six months? The Brooks brand has a long history and reputation in the running world — a podiatrist we spoke to says that Brooks are one of the top recommended brands for gym shoes. This model has a light cushion, a springy feel and absorbs impact with every step. Associate editor Sierra Hoeger has logged miles and miles in them.
Dyson Chitosan Pre-Style Cream (Straight to Wavy Light)
Dyson Chitosan Pre-Style Cream (Straight to Wavy Rich)
Dyson Chitosan Pre-Style Cream (Curly to Coily Light)
Dyson Chitosan Pre-Style Cream (Curly to Coily Rich)
Dyson Chitosan Post-Style Serum
We know and love Dyson for their innovative home and hair tools, but the brand has now expanded into styling products — and we're obsessed. We tried the new Dyson Chitosan launches (the pre-styling creams and post-styling serum) on staffers' hair types ranging from straight to curly, and we loved that they gave our styles impressive hold without weighing the hair down or feeling crunchy. Plus, a little goes a long way, so these will last you a while.
Portable Battery Operated Rechargeable Lamp
There never seems to be enough light, but this neat portable lamp can brighten up home and office spaces. It’s battery operated, so you don’t need to worry about any cords, and it folds down into a compact little puck, so you can move it around anywhere you need a little extra light. Brach says you can even use this for things like applying makeup when there isn’t enough sunlight during the day.
Foldable Camping and Tailgating Chair
Tailgating season is here! This portable, high quality camping chair holds up to 330 pounds, but weighs less than three pounds. It comes with its own carrying bag with a strap to make carrying it around easier and is available in a few different colors and a high-back option for added head and neck support.
ProsourceFit Acupressure Mat and Pillow Set
10,692: That's the number of therapeutic spikes the brand says are on this acupressure mat and pillow! It sounds wild, but many of the over 50,000 Amazon reviewers say that this spiky set is great for reducing pain, muscle tension, stress and even headaches. The brand recommends daily use for 10 to 30 minutes and claims that it can help improve circulation, release endorphins and boost energy levels.
Hot List fall products seen on TODAY with Hoda and Jenna
H&M Woven Jacket
This pick is what Post calls the jacket for fall. She says classic tweed jackets are a timeless piece that always come back into style. This option looks just like expensive designer versions, but it's under $40. The chic find pairs with everything from jeans to dresses and comes in three colors.
Fauthenticate Chunky Gold Pendant Necklace
For around $20, you can get the puffy heart-shaped pendant that is everywhere right now, according to Post. The chunky gold chain and charm is right in line with some of the biggest jewelry trends we've seen this year. There are a few different shapes available, if hearts aren't your thing, too.
Lululemon Quilted Grid Tote Bag 12L
Lululemon Quilted Grid Tote Bag Mini 5L
Lululemon has done it again! If it’s anything like their cult-loved belt bags, this new launch from the brand is bound to be all the rage this season. These quilted totes are topping the charts for style and practicality, with enough room for all of the essentials and yet so lightweight. Post loves both the 12L and 5L sizes, depending on what the day has in store.
Blue Lagoon Skincare Silica Mud Mask
Blue Lagoon Skincare Mineral Mask
Blue Lagoon Skincare Algae Mask
Blue Lagoon Skincare Lava Scrub Mask
Blue Lagoon Skincare Lip Balm
Deal alert! You can score Blue Lagoon Skincare’s signature masks and lip balm for 30% off with this exclusive code for TODAY viewers. Simply enter code TODAY at checkout now through Sept. 25 and reap all the natural benefits of the iconic silica mud mask, mineral mask, algae mask and even the lava scrub mask. Finish off the ultimate self-care experience with the brand's lip balm for a perfectly moisturized pout.
Get 30% off now through Sept. 25 with our exclusive code: TODAY
NuFace Mini + Starter Kit
If you've been curious about microcurrent devices, this is your opportunity to try one of the best on the market at a steep discount. The NuFace Mini+ Starter Kit contains everything beginners need to begin producing nearly instantaneous results. Brach says that she’s been using the gadget about once a week for the last five years and adds that it’s “one of the better beauty tool investments I’ve made.”
“It’s so easy to use and I love that I could use it while watching TV on my couch and then see results so quickly,” she says.
Get 30% off now through Sept. 25 with with our exclusive code: TODAY
More hot fall tops
Mangopop Bodysuit
A bodysuit is a staple in every fall wardrobe, since it gives a put-together, tucked-in look no matter what you pair it with.
Organic Basics Smooth Tee
In need of a basic tee for fall? This style from Organic Basics layers beautifully, thanks to its seamless knit that won't look lumpy under cardigans, vests and more fall staples.
Quince Mongolian Cashmere Crewneck Sweater
Yes, you're reading that right: a genuine cashmere sweater that doesn't break the bank! Production coordinator Camryn Privette recently added this piece to her collection and raves about how soft and comfy it is. Offered in 13 colors at an unbeatable price point, this sweater is the definition of scoring the best for less.
More hot fall accessories
American Trends Plaid Scarf
Fall is the season for scarves, and this one is a bestseller on Amazon with over 11,000 ratings. It comes in over two dozen colors and pattern options, so there's something for everyone.
Sheertex Classic Sheer Rip-Resistant Tights
Snag these and you may never have to buy another pair of disposable tights ever again! These editor-loved tights are designed to be rip-resistant and I can personally vouch for them — I've had the same pair for more than two years now!
Wrangler Braided Stretch Belt
A statement belt can add some style to even the most basic outfits. This cowboy-core belt is designed to fit multiple waist sizes, thanks to its woven design that can be secured at any point along the weave.
Elefezar Sun Heart Pendent Necklace
According to Post, people love this necklace so much that they stop her on the street to ask where she bought it. She even wore this necklace during the Hot List segment — it goes with everything!
More trending products for fall
Mrs. Meyer’s Apple Cider Liquid Dish Soap (Pack of 3)
Make doing the dishes a little more fun with this specialty soap from Mrs. Meyer's that comes in a seasonally-appropriate scent for fall. The bestselling dish soap has over 45,000 ratings on Amazon, and right now you can score a season's supply of three for less than $5 per bottle.
Snif Half Baked Pumpkin Smash Candle
This popular candle from the minds (and noses) behind Snif and Half Baked Harvest sold out last year, so you're going to want to snag it before it's gone this year! The scent is perfectly pumpkin-y, with notes of cinnamon, maple and whiskey, and comes in a few different sizes.
Molton Brown Rose Dunes Eau de Parfum
Looking to swap in a new perfume for the season? This signature scent from Molton Brown marries spicy saffron, rose and patchouli for an intoxicating fragrance that lasts all day.
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Meet the experts
- Adrianna Brach is the editorial director at Shop TODAY, with over a decade of experience as an editor covering beauty, fashion and shopping.
- Chassie Post is a Shop TODAY contributor, TV host and lifestyle editor. Whether she’s talking fashion and beauty or home and entertaining, Post is known nationwide for covering the latest trends with her keen eye. To date, her style advice has been featured in numerous publications such as The New York Times, Marie Claire, House Beautiful, Domino Magazine and more.
How we chose
The Shop TODAY editors and writers search the internet to find the best products out there. We interview expert sources, comb through customer reviews and even use our own personal experiences to make shopping easier for our readers.
As an editorial team, we independently create content and determine coverage based on research, reporting and what we think TODAY.com readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by retailer, not TODAY. Pricing and availability are accurate as of publish time. Learn more about Shop TODAY.
The Flat Lay Co. Flat Lay Makeup Bag
The Flat Lay Co. Flat Lay Makeup Bag