Ask any editor what the best Amazon Prime Day deals are, and the answer will most likely be the beauty deals. So you can imagine our excitement to see Amazon’s beauty section filled with Shop TODAY Beauty Awards and Mature Beauty Awards winners.
From K-beauty skin care to scalp treatments, we’re rounding up the best in beauty that’s on sale for Prime Day. Below you’ll find our tried-and-true award winners in skin care, makeup and hair for as low as $5. But don’t wait, you’ll want to stock up as soon as possible because it’s not every day brands like Tatcha, It Cosmetics and Shark Beauty go on sale. It ends in just a few hours!
Spot patches for under $10$8.80$12.99
Prime Day Mature Beauty Awards skin care and makeup deals
There’s nothing that can replace a good quality lip balm. Opt for this award-winning one from editor-loved brand Paula’s Choice.
“It fills in the lines in my lips and makes them look super plump while also acting as a gloss,” shared commerce integrations producer Checka Ciammaichelli.
Achieve glassy skin with these moisturizing toner pads. They’re pre-soaked so you can just gently wipe across your skin, or leave on like a mask for extra hydration. I personally use these pads for the plumping benefits, and they also make my skin feel super dewy afterward.
If you prefer a lip oil, this award winner is a solid choice. It comes in six (mostly) neutral colors and promises to balance three different effects: the payoff of a lipstick, the hydration of an oil and the shine of a gloss.
This winner for best vitamin C serum is on sale for nearly 50% off. It’s formulated with hydrating ingredients to help protect the skin barrier and leave the skin looking brighter.
Designed with maturing skin in mind, this tubing mascara offers extended lashes, volume, and is suitable for sensitive eyes, says the brand.
This award-winning face moisturizer from L’Oreal Paris is loaded up with pro-retinol, hyaluronic acid and vitamin C to help address signs of skin aging. One tester reported a noticeable brightening effect with consistent daily use on her face and neck!
Prime Day Beauty Awards skin care deals
Your skin will feel softer than ever with this viral sugar scrub. It works by gently exfoliating your skin of dead skin cells, leaving it feeling hydrated and smooth.
This overnight mask is infused with Salmon PDRM, a buzzy K-Beauty ingredient, that hydrates and plumps your skin. Wear this mask overnight or up to three hours.
Mighty Patch’s micropoint dark patches are formulated with vitamin C and tranexamic acid, which help lighten stubborn post-acne dark spots. This pack of eight is under $10 for Prime Day.
Commerce writer Danielle Murphy says these toner pads transformed her skin in just two months. “The largest difference is on my cheeks; I can’t believe how much this toned down my redness or how many smaller spots simply disappeared,” she says.
Tatcha is beloved by Shop TODAY editors, and when the brand launched a new moisturizer, it immediately became an award winner for its lightweight feel and glowy results.
Prime Day Beauty Awards makeup deals
This under-$5 setting powder effectively brightens and smooths the under-eyes, without the creasing. It’s also long-lasting, so you don’t have to stress about it smudging throughout the day. Editor Vivien Moon notes, “It offers a little brightening, and I would recommend it to somebody who is interested in a brightening powder that doesn’t feel cakey.”
Our Shop TODAY testers rated this the best overall lip tint for its long-lasting and moisturizing formula. Score it now for under $10!
This tried-and-true hydrating Black Honey lipstick is beloved by the Shop TODAY team, who vouch that it is universally flattering. I’ve been using this for the last two decades and nothing has come close to how moisturized this makes my lips feel.
Get that summer glow with this award-winning liquid bronzer; it’s known to be hydrating, blendable and never cakey.
It’s no wonder this was declared best eyeshadow palette — it earned high marks from testers for its classic shade range and ability to deliver the perfect smokey eye.
It Cosmetics is marking down some of its bestsellers for 30% off this Prime Day. Our editors love this medium-coverage concealer that plumps, conceals and hydrates your under eyes.
Looking for fuller coverage? Tarte’s Shape Tape is a cult favorite in the beauty world for its natural-looking and hydrating results. Right now, this beauty favorite is 40% off for Prime Day, so you’ll want to add it to your cart before it’s gone. Plus, the concealer’s travel-sized version is just $9 during the sale!
After four editors of different skin tones and types put this skin tint to the test, it came out with glowing reviews and the award for “best hydrating tinted moisturizer.”
“As for the tint itself, it’s really lightweight and feels like a second skin — perfect for an everyday makeup look,” says editor Kamari Stewart-Jackson.
Prime Day Beauty Awards hair deals
I [Garlin] have been using this hair oil for post-styling for years, and it leaves my frizzy hair smoother than ever. A little goes a long way; in fact, I’ve had the same bottle for about five years.
This bonding treatment works to build stronger strands and reverse damage. After shampooing, apply the formula from mid-ends to ends and leave it in for seven seconds before rinsing.
This rice water shampoo and conditioner set also contains biotin to help hydrate and strengthen your hair, boost shine and control frizz, per the brand. We also previously spoke to dermatologists about the rice water included in the main formulation, and they say you could actually see benefits including fuller-looking hair, calming down inflammation and balancing the pH of your scalp.
Get a salon-quality blowout with this affordable and award-winning drying brush. Our beauty testers say it’s easy to use, dries hair quickly and provides bouncy volume. Ashley Parrish, SVP of commerce at NBC News Group, mentions this tool is a “terrific multitasker,” adding that it “can style hair wet and dry and makes lasting waves and volume.”
This scalp treatment gently removes buildup to promote healthier and softer hair. Murphy says she couldn’t stop running her fingers through her hair after the first use. “I love using this at every wash to break down all the hair gloss residue and oil. My hair feels softer every time I use it and has become one of my holy grails for shiny strands,” adds writer Jannely Espinal.
Deal alert: You can score the Shark FlexStyle for over 40% off right now. The multi-styler comes with four attachments to straighten, diffuse, curl or provide voluminous blowouts.
Yes, dermatologists say red light therapy can help grow. As part of a three-step system, senior editor and producer Julie Ricevuto leaned on this red light hat to help recover her hairline from stress-induced hair loss.
How we chose the best Prime Day beauty deals
We meticulously combed through one million deals during Amazon Prime Day 2026 to determine the absolute best Prime Day beauty deals during the four-day event, identifying expert recommendations from previous reporting on Shop TODAY, products previously featured on the TODAY Show and staff-tested award winners and Ranked winners.
We also consider factors like a high average rating (of over four stars), the amount of verified shopper ratings (over 1,000) and specific user feedback. From there, we fact-check each deal through price trackers like CamelCamelCamel to ensure that they’re at their lowest price in at least three months (or, in some instances, their lowest price ever).
Frequently asked questions
Technically, Prime Day occurs only once a year mid-summer. However, Amazon hosts other sale events throughout the year, including Prime Day Big Deals ahead of the holidays. So, you’ll want to shop the deals now before they’re gone.
Because Prime Day occurs only once a year, you’ll want to jump ahead on the event-exclusive deals before they’re gone for good. So far, we’ve seen major markdowns across major categories, including beauty, baby essentials, tech and more.
With deals across multiple categories, we suggest stocking up on award-winning product, everyday essentials, among others, while they’re on sale. You can also stay tuned to our Prime Day coverage for the best deals to shop during the event.
Amazon’s June Prime Day ends on June 26 at 11: 59 pm PT/Saturday, June 27 at 2:59 a.m. ET. The four-day event started on June 23 and offered savings across home, beauty, tech and more.
Although non-members can browse items on sale during Prime Day, only Prime members can enjoy event-exclusive markdowns during the sale.
As of late, a Prime membership costs $14.99 a month, or $139 for an annual membership, and eligible members can register for a free 30-day trial. Read more about starting your Amazon Prime membership here.
Some major retailers have previously overlapped their sale events with Prime Day, including Walmart and Target. This year, you can shop the below retailer deals alongside Prime Day:
