Ask any editor what’s worth shopping during Amazon Prime Day, and the answer will most likely be the beauty deals. So you can imagine our excitement to see Amazon’s beauty section filled with Shop TODAY Beauty Awards winners.
From K-beauty skin care to scalp treatments, we’re rounding up the best in beauty that’s on sale for Prime Day. Below you’ll find our tried-and-true award winners in skin care, makeup and hair for as low as $5. But don’t wait, you’ll want to stock up as soon as possible because it’s not every day brands like Tatcha, It Cosmetics and Shark Beauty go on sale.
Prime Day Beauty Awards skin care deals
Your skin will feel softer than ever with this sugar scrub. It works by gently exfoliating your skin of dead skin cells, leaving it feeling hydrated and smooth.
This overnight mask is infused with Salmon PDRM, a buzzy K-Beauty ingredient, that hydrates and plumps your skin. Wear this mask overnight or up to three hours.
Mighty Patch’s micropoint dark patches are formulated with vitamin C and tranexamic acid, which help lighten stubborn post-acne dark spots. This pack of eight is under $10 for Prime Day.
This winner for “best vitamin C serum” is on sale for 50% off. It’s formulated with hydrating ingredients to help protect the skin barrier and leave the skin looking brighter.
Achieve glassy skin with these moisturizing toner pads. They’re pre-soaked so you can just gently wipe across your skin, or leave on like a mask for extra hyrdation.
Commerce writer Danielle Murphy says these toner pads transformed her skin in just two months. “The largest difference is on my cheeks; I can’t believe how much this toned down my redness or how many smaller spots simply disappeared,” she says.
Tatcha is beloved by Shop TODAY editors, and when the brand launched a new moisturizer, it immediately became an award winner for its lightweight feel and glowy results.
Prime Day Beauty Awards makeup deals
This under-$5 setting powder effectively brightens and smooths the under-eyes, without the creasing. It’s also long-lasting, so you don’t have to stress about it smudging throughout the day.
Our Shop TODAY testers rated this the “best overall lip tint” for its long-lasting and moisturizing formula. Score it now for under $10
Get that summer glow with this award-winning liquid bronzer; it’s known to be hydrating, blendable and never cakey.
It’s no wonder this was declared “best eyeshadow palette,” it’s filled with neutral shades to create everyday and versatile looks.
Designed with maturing skin in mind, this tubing mascara offers extended lashes, volume, and is suitable for sensitive eyes, says the brand.
It Cosmetics is marking down some of its bestsellers for 30% off this Prime Day. Our editors love this medium-coverage concealer that plumps, conceals and hydrates your undereyes.
Looking for fuller coverage? Tarte’s Shape Tape is a cult favorite in the beauty world for its natural-looking and hydrating results.
After four editors of different skin tones and types put this skin tint to the test, it came out with glowing reviews and the award for “best hydrating tinted moisturizer.”
“As for the tint itself, it’s really lightweight and feels like a second skin — perfect for an everyday makeup look,” says editor Kamari Stewart-Jackson.
Prime Day Beauty Awards hair deals
I [Garlin] have been using this hair oil for post-styling for years, and it leaves my frizzy hair smoother than ever. A little goes a long way; in fact, I’ve had the same bottle for about five years.
This bonding treatment works to build stronger strands and reverse damage. After shampooing, apply the formula from mid-ends to ends and leave it in for seven seconds before rinsing.
This rice water shampoo and conditioner set also contains biotin to help hydrate and strengthen your hair, boost shine and control frizz, per the brand.
Get a salon-quality blowout with this affordable and award-winning drying brush. Our beauty testers say it’s easy to use, dries hair quickly and provides bouncy volume.
This scalp treatment gently removes buildup to promote healthier and softer hair. Murphy says she couldn’t stop running her fingers through her hair after the first use.
Deal alert: You can score the Shark FlexStyle for over 40% off right now. The multi-styler comes with four attachments to straighten, diffuse, curl or provide voluminous blowouts.
Yes, dermatologists say red light therapy can help grow. As part of a three-step system, senior editor and producer Julie Ricevuto leaned on this red light hat to help recover her hairline from stress-induced hair loss.
How we chose the best Prime Day beauty deals
We meticulously combed through one million deals during Amazon Prime Day 2026 to determine the absolute best Prime Day beauty deals during the four-day event, identifying expert recommendations from previous reporting on Shop TODAY, products previously featured on the TODAY Show and staff-tested award winners and Ranked winners.
We also consider factors like a high average rating (of over four stars), the amount of verified shopper ratings (over 1,000) and specific user feedback. From there, we fact-check each deal through price trackers like CamelCamelCamel to ensure that they’re at their lowest price in at least three months (or, in some instances, their lowest price ever).
