Our editors take care to highlight sales and deals on items that we think you’ll enjoy — and at prices we think you’ll like. Shop TODAY has affiliate relationships so we may get a small share of the revenue if you buy something through our links.
They claim, “Megawatt Volume!" They promise, “Length for Days!” Some even shout, “Our longest lasting formula yet!”
Oh, I beg to differ.
Whenever I purchase the latest department store formulas and promising drugstore finds, I excitedly swirl the wand around, pull it from the tube, listen to the satisfying first pop and coat my lashes in hopes of greater lengths, killer volume and perfectly separated strands.
Yet, a few hours after applying, I’m usually left with lifeless lashes and a mess of crumbly black bits smeared beneath my eyes. Sound familiar?
In truth, I’ve stayed away from most inexpensive mascaras for this very reason. I decided to just suck it up and shell out almost $30 per tube for a long-lasting formula.
Stuff We Love
Then, recently, a friend said she'd found the best mascara ever — L’Oreal Voluminous Lash Paradise mascara.
When we release our Black Friday shopping guides, we make sure all prices are current. But, prices change frequently (hopefully they get lower!), so there’s a chance the prices are now different than what you see below. You can shop all the best Black Friday 2019 deals here.
From the drugstore? No way, I thought. But, I tried it anyway.
After three days of wearing the product, I texted: “You were so right!”
Many of my friends compare it to the highly regarded Better than Sex mascara by Too Faced, though I've found that formula smears easily. This L’Oreal formula boasts a smooth consistency that layers nicely. It promises to pump up the volume (and does), but it also lengthens and separates my lashes to create a fuller look that lasts all day.
And I'm not the only one here who loves it. Our associate commerce editor Kayla Boyd tried it after seeing our beauty bestsellers story and is also a fan. "It really lengthened my lashes!" she said. "I love that it applies easily and doesn't smudge all over the place."
Check out her impressive before and after:
One tube will last about a month before drying out. And I’m all for an $8 beauty product that goes the distance!
Finding the right mascara after so much trial and error is one of the best feelings of all time. Even better? Finding your go-to mascara on sale. For a limited time only Black Friday discount, you can snag two tubes of the L'Oreal Volumnious Lash Paradise mascara for less than $14.
For more Black Friday 2019 content, check out:
- Best Black Friday deals 2019
- When is Black Friday 2019? And 8 tips to help you get the best deals
- Black Friday deals have already started! Here's how to score major savings on holiday gifts
- Black Friday deals under $100
- Black Friday deals under $25
- Black Friday toy deals
- Black Friday fashion deals
Shop TODAY takes care to recommend our favorite items chosen by trusted experts and editors, as well as inform our readers of great deals, customer favorites, and newsworthy products from around the web. For more on our process, click here.