IE 11 is not supported. For an optimal experience visit our site on another browser.

We can't get 'Kenough' of 'Barbiecore' — shop the trend for him and her

Pretty in pink takes on a whole new meaning.
Vivian Le / TODAY

Hi, Barbies! It's no secret that a much-anticipated film about the iconic doll is officially out (and has everyone racing to the theater!), so now is the time to break out the bold, bright, no-holds-barred, 'Barbiecore' pinks. Not to be dramatic, but the Shop TODAY editors have been nothing short of obsessed with anything pink lately — and we know Barbie herself would approve.

What is 'Barbiecore'?

Well, think pink. From color-blocking your favorite pinkish hue to adding a pop of pink via a statement accessory piece, there's really no wrong way to Barbie-fy your look.

According to Google Trends, "Barbiecore fashion" has been a breakout keyword for over a year. For a moment, there was even a shortage of pink paint due to the film's use of this bright tone. And we haven't even touched on how obsessed shoppers seem to be with pink on pink (on top of even more pink) when it comes to their footwear, swimwear, handbags, you name it.

Barbie collaborations

By now, you've probably noticed the plethora of pink collaborations between various brands and the upcoming film. Between bathrobes, shoes, hair clips and pool floats — there seems to be a Barbie product for everything and everyone.

But, as we said, we're not mad about it. In fact, to show you just how happy we are about the all-pink, all-the-time trend taking off, we searched far and wide for all the blush, fuchsia, coral and rose-hued items we could find — and listed them below.

Whether you're hitting the beach, the pavement or the movie theater, there's something pink for that. Scroll down to see our favorite picks or hit the links below to jump into a specific category.

Barbiecore clothing | Barbiecore shoes | Barbiecore beauty products | Barbiecore accessories | Barbiecore home accessories | Barbiecore for Ken

Barbiecore clothing

Old Navy Fit & Flare Combination Midi Cami Dress

This pretty-in-pink dress is your solution to all your "I don't know what to wear" problems. Its double layer-lined fabric offers comfort and coverage, while the spaghetti straps make it a great go-to summer option.

Xieerduo Puff-Sleeve Summer Shirt

This summer shirt is a Shop TODAY reader-favorite for a reason. With puff sleeves, a V-neck design and over 8,000 ratings, what's not to love? And it's a good thing we're all about pink these days, because having to choose one from the 42 options is not a decision we envy.

NYDJ A-Line Denim Shorts

Forget blue denim — pink is in! Show off a new color (and your legs!) with these high-rise shorts. They're even made with NYDJ's Lift Tuck technology and slimming panels. Right now, you can use the code SAVEALOT to take 50% off!

Old Navy Tie-Shoulder Underwire Tankini Swim Top

You can even take the Barbiecore aesthetic to the pool; and with this "Flamingo" bikini top, why wouldn't you? It's got cute bow-tie straps, a sweetheart neckline and built-in SPF 40 sun protection, according to the brand.

Gap x Barbie Adult Arch Logo Cropped Tank Top

Gap joined the fun by releasing a whole collection of Barbie tanks, tees and other fun accessories. Our favorite is this tank which is perfect for all your summer activities.

Mango Buttoned Flowy Shirt

If you didn't like stripes before, we bet you do now. Who can say no to this incredibly chic button-down? Along with a subtle punch of pink, we can imagine anyone pulling off an effortlessly cool and casual look paired with classic denim and a belt.

Madewell Clean Pull-On Shorts in Linen-Cotton

Clean, cool and comfortable, you'll be ready to go this summer in these linen shorts. The pull-on style lends to its relaxed fit, and the baby pink hue will give your coastal grandma outfit the pop of color it needs to stand out.

Venus Short Suit Set

Channel Elle Woods in this bold two-piece set, featuring a bright pink blazer and pair of shorts. Suitable both for the workplace and after-work cocktails, this style might be the exception to the rule of never mixing business with pleasure.

Lolë Soleil One Piece

Prefer a one-piece swimsuit? This Barbie-pink option offers UPF 50+ protection (says the brand) and is made with sustainable fabrics. Also, it's just so pretty.

BCBG Max Azria Alba Strapless Dress

If you don't have a special occasion coming up soon — plan one. Because you need a reason to add this bold bubble gum pink number to your wardrobe. (Unless the $80 discount is reason enough for you ...)

AQUA Bountiful Bow Pajama Set

Ever wish you could get Barbie's beauty sleep? Well, consider your wish granted by this adorable PJ set from AQUA sold exclusively at Bloomingdales.

Splendid Evian Maxi Dress

It's no secret that Barbie loves her dresses so we think she'd definitely be a fan of this maxi. If you aren't a fan of the traditional Barbie hot pink, this muted pink is for you.

Barefoot Dreams CozyChic Barbie Adult Robe

Whether you're treating yourself to at-home spa night or catching up on your TV shows, this robe will keep you cozy all while looking chic! Made with a buttery-soft material, you might even be tempted to wear this to the theaters.

Barbiecore shoes

H&M Slides

Sure, heels might be what Barbie would pick, but humans need comfort and support. These slip-ons are great when you need a break from stilettos and prefer an easier option.

Jorya Women's Fashion Ankle Boots

While walking in these boots, you can't make a bigger statement if you tried. Pair them with a toned-down casual look for an added pop, or make your bold look even ... well, bolder.

Dolce Vita Women's Paily Heeled Sandal

Grab these light pink heels for up to 61% off before they're gone. The pair features a chunky heel, double straps and on-trend braided detailing.

Circus NY Miranda Heel

Chunky heels are in, and so is this neon pink. Together, they make a match made in heaven with this shoe (which just became more irresistible with its almost 40% off discount).

Y-Volution Prettyfly Womens' Retro Quad Skates

Rollerblade Barbie would be impressed with these cute pink skates. Finished with glitter laces, glitter wheels and and overall retro detailing, you might be tempted to skate just about everywhere.

Vivaia Melia Pointed-Toe Flats

Good thing these gorgeous flats are designed for all-day wear, because we'll be tempted to wear them every day of the week. According to the brand, these shoe includes a soft microfiber sole for extreme comfort, even with the pointed-toe design.

Barbie x ALDO Barbieslingb Kitten Heel

These dreamy translucent stilettos from the limited-edition ALDO collaboration are every Barbie fan's dream. Featuring a translucent heel and a crystal heart, these heels make life in plastic, really seem fantastic.

D'Amelio Mayvinaa Platform Sandal

From the viral TikTok D'Amelio family comes their new shoe line and it's safe to say that these platforms scream Barbiecore. Better yet, the memory foam socks ensure a cushioned and cozy fit - we're obsessed.

Barbiecore beauty products

Athena Club x Barbie Razor Kit

While Barbie might not shave, we do. This adorable collab from fan favorite shaving brand Athena Club just hit the shelves. In this kit you'll receive 2 five-blade cartridges, 1 razor handle and 1 magnetic hook for easy storage. Better yet, it's only $10 - what's not to love?

Barbie x Kitsch Rhinestone Claw Clip

Also coming from the Barbie x Kitsch collaboration is this viral claw clip that we've been seeing everywhere on social media. The beautiful marble pattern and iconic Barbie logo make this clip a must-have for those with longer locks.

Tangle Teezer x Barbie The Ultimate Detangling Brush

Have a great hair day like Barbie with the Tangle Teezer collaboration brush! Shop TODAY editorial director Adrianna Brach raved about this brush by saying, "My daughter hates brushing her hair because it's curly and gets tangled up after bathtime, but she thinks this brush is so fun and loves it."

Hally x Barbie Hair Color Set

Available in classic Barbie pink, Malibu blue and vibrant purple, these hair color sets are perfect for any fun Barbie-themed occasion. However, don't fret, these dyes are temporary and require one wash to remove, according to the brand.

Glow Recipe x Barbie Watermelon Glow Hydration Kit

Let's face it, perfect skin only exists on dolls. But with this beauty bundle, you can get one step closer to a healthier, glowier and more hydrated complexion.

CHI x Barbie On The Go Travel Kit

Including a travel sized 3/4-inch flat iron and hair dryer, this kit from CHI is great for all the girls on the go during their summer travels. Not to mention, the travel case is a work of art itself.

Barbiecore accessories

Francesca's Alex Two Row Floral Necklace

Is your summer outfit missing something? A dainty jewelry piece is always a good solution, especially when it's floral, beaded and, of course, pink!

A New Day Rectangle Sunglasses

These affordable sunnies come in a range of colors to match your most vibrant summer looks, but there's no contest — this pink pair takes the cake.

Mango Natural Fiber Bow Hat

With this wide-brim hat, all eyes will be on you at the beach, pool or wherever you decide to don it. The pinkish sunset hue gives it a unique color pattern, and the bow detail gives it a dainty touch.

Eye Buy Direct Dolly Oval Crystal Fuchsia Pink Sunglasses

You mean to tell us you don't have a pair of hot pink retro sunglasses? Tap into your inner '60s swimsuit Barbie and accessories your eye with these playful shades.

Alex and Ani Barbie™ The Movie Disco Double Layer Bracelet

Associate editor Kamari Stewart is obsessed with the Alex and Ani Barbie collection. It's the perfect accessory for when you want to try the trend but not so ... loudly.

Jedora 14K Yellow Gold Over Sterling Silver Painted Hoops

Add a pop of pink to your jewelry collection with these hand-painted hoops. They come in multiple colors and patterns, but this design is an elegant way to get in on the trend if you're not ready for a bolder all-pink outfit moment.

Kate Spade Sam Icon Leather Small Tote

For a designer bag, without the major designer cost, you might want to head over to Kate Spade, which is holding a great sale right now. We've got our eyes on this pale pink tote that can easily turn into a crossbody.

Barbiecore home accessories

Barefoot Dreams CozyChic Barbie Blanket

This cozy and chic blanket might be the closest you'll ever be to getting a hug from Barbie. And since it's from Barefoot Dreams, you know it's going to be the softest hug of your life.

Society6 Summer Doll Art Print

Have Barbie sit front and center in every room in your house with this fun beach-themed print — and it's even on sale!

Kate Spade New York Make It Pop Cup & Saucer Set

If "this Barbie" likes tea, you'll want to get your hands on this dainty drinking set. Featuring two different shades of pink and a gold handle, you might be tempted to throw all your other dull mugs away.

Smeg 2-Slice Toaster

If you're going to allow your Barbie obsession to splurge on anything, spend it on something pretty and functional. This retro-inspired toaster might not make breakfast taste better, but it will make making toast a lot more enjoyable ...

FUNBOY x Malibu Barbie Tube Float

Relax and experience the true Malibu Barbie vibes as you float in sheer bliss under the summer sun with this float. Plus, the integrated drink holder keeps your drink securely in-place while you soak up the rays. What's not to love?

Ruggable x Barbie Pink Ombre Rug

Available in a variety of sizes, this energizing rug is a must-have for any Barbie fan. As always, this Ruggable rug is water-resistant, stain-resistant, and machine-washable to ensure it stays clean.

Barbiecore for Ken

Etsy "I am Kenough" Tie-Dye Sweatshirt

When a regular sweatshirt isn't "Kenough," this colorful option is sure to add the style (and surprise) factor you might be looking for.

Red Bubble "I am Kenough" Pullover Hoodie

But if you want to stick with true Barbiecore pink, this two-toned pink Ken-themed sweatshirt is a great option.

Mattel Creations Barbie The Movie “I Am Kenough” Hat

The only shade you should be getting while wearing this hat is sun protection — because real Kens wear pastel pink and blue tie-dye caps!

Mattel Creations Barbie The Movie “KEN-RGY” Muscle Tee

Show off those muscles with this Barbiecore muscle tee, finished with a "Ken-rgy" logo that is sure to spread encouragement and joy to all who see it.

Barbie Big & Tall Barbie® Ken Logo Graphic Tee

Barbie might be getting all the attention right now, but here's your chance to hype Ken up. He can wear his name proudly on this basic, which is available in four colors.

Barbie Malibu Graphic T-Shirt

Give your Ken-fit a vintage vibe with this Malibu-inspired retro tee. Great for summer, vacations and rollerblading on the California coast.

Goodfellow & Co Button-Down Shirt

Ken needs a pretty-in-pink outfit, too! He'll have heads turning while donning this Hawaiian-inspired print. It offers a slim-fit silhouette and a collared neckline.