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From beach hacks to style must-haves, 17 hidden gems we're loving for summer

Get ready for summer with these finds you probably didn't know you needed.

Sometimes, we need a viral video or two to introduce us to a product that feels like a real game-changer. Other times, those kinds of products are hidden in plain sight. We think we discovered some of the latter right on Amazon.

Shop TODAY editorial director Adrianna Brach stopped by TODAY to share some of these hidden gems — and we have a feeling you'll want to use them all summer long. From a kid-friendly sunscreen applicator to chic headbands to hide frizzy hair, these finds can be put to work over the holiday weekend and beyond.

Keep reading to discover problem-solving finds that are as practical as they are affordable.

Amazon hidden gems as seen on TODAY

Marchway Waterproof Dry Bag

Have summer plans that involve the beach? This waterproof bag can help keep valuables like your phone and wallet protected from water thanks to the tarpaulin fabric (which is comparable to tarps), which the brand says also makes it puncture-proof. Toss your essentials inside, roll the top over and clip it into place before you head outdoors — just don't submerge it in water.

Solar Buddies Refillable Roll-On Sunscreen Applicator

Shop TODAY editors discovered this genius find on social media, and we can see this quickly becoming a favorite of both kids and adults. You can fill it with lotion or sunscreen and use the roller ball inside to apply it evenly — sparing your hands of an often greasy mess. The container can hold about 3-ounces of sunscreen, which makes it convenient for traveling or life on the go this summer.

Avant Grub Drink Shield Protectors (Set of 6)

From the campground to backyard barbecues, you're bound to encounter bugs this summer. These clever drink shields come in a pack of six and are designed to keep critters (and dust) out of your canned drinks. They can also be used to open cans, which makes them a great option for kids, too. The keychain hole makes it portable, so you can keep one handy all summer long.

Doquas Silicone Ice Cube Trays (Set of 4)

It's the season for cold drinks and desserts! If you don't have an ice maker, these unique ice cube trays can help you keep everything cold this summer, since the set of four allows you to make up to 56 cubes at once. The silicone bottom makes it easy to pop the cubes out individually, or you can twist the tray to pop them all out at once. It's a simple essential, but they have over 20,000 reviews for a reason.

Tobatoba Knotted Headbands (Set of 10)

Humidity can immediately turn a good hair day into a bad one. This popular headband set can spare you the energy it takes to style your hair, at less than $2 each. It combines the trendy knotted look with the functionality of a headband to help keep hair out of your face on hot days. Since so many colors and patterns come in the set, you'll have one to mix and match with practically any outfit.

Oyoco Cordless Patio Umbrella Light

Don't want to bring the party inside once the sun goes down? Enter Amazon's bestselling patio umbrella light. It's battery powered, so you don't have to worry about any cords, and it clips right on to the base of the umbrella. It features built-in hooks, so you can suspend it inside of a tent or around the backyard if you don't have a large umbrella. It operates on three brightness levels and doesn't require any tools to set up — we think that's a win.

More Amazon hidden gems

Fanola No Yellow Shampoo

During the summer, bright blonde strands can get brassy. This shampoo works to prevent that, according to the brand. It's a purple shampoo that tones down hair that has taken on yellow tones and has more than 50,000 verified five-star reviews.

Supergoop! Glow Stick

This portable sunscreen stick is actually a dry oil sunscreen that you can use on your face, chest and shoulders. It's a broad-spectrum sunscreen, which means it can help protect against both UVA and UVB rays. According to the brand, it is packed with hydrating fatty acids and antioxidants, which means it has more benefits than just sun protection.

Revlon Oil-Absorbing Volcanic Face Roller

If your skin gets oily during the summertime, this face roller can help absorb the excess for a matte finish. It's comparable to using oil blotting papers, but since the ball is reusable you don't have to worry about restocking.

WhiteFang Beach Tent

Rather than bringing umbrellas to the beach, you can catch some shade with this portable tent on hot days. According to the brand, the fabric features UPF 50+ protection to help block the sun's rays.

Ogajo Portable Handheld Flexible Tripod Fan

This portable fan has a tripod base, which means it can bend to fit on stroller handles or stand on its own on counters or desks. It is rechargeable, so on a full charge, it can run between two to eight hours.

Gusgopo Sandproof Beach Blanket

This isn't your average beach blanket. According to the brand, the polyester fiber that it is made from prevents water and sand from sticking to it. The blanket, which the brand says can seat up to four adults, also conveniently folds into its own carrying pouch and comes with four stakes.

Color Wow Dream Coat

Beat humidity horrors with this anti-frizz spray. Color Wow products are designed with colored hair in mind and help keep your color intact while tackling issues such as hydration, moisture and volume.

Bio-Oil Skincare Oil

This oil had a moment on TikTok last year when it went viral. Made with several natural oils like vitamin A, vitamin E, chamomile, sunflower and lavender, the product touts its ability to help improve the appearance of acne scars and stretch marks.

Venture Pal 1-Gallon Water Bottle with Straw

Keep hydrated this summer with this extra-large water bottle. This brand has a shape that allows you to grab the bottle directly with your hand and includes a straw for easier, mess-free sipping. It even comes in 16 colors including gradients and solids.

Hickies Tie-Free Laces

Tired of laces constantly coming undone? Tie-free laces are a solution you didn't even know you needed (or existed). Just install them, snap the ends together and forget about tying laces for the foreseeable future. They even come in 11 different colors to match each of your outfits.

AirPods Keychain Case

If there's more than one pair of AirPods in your house, it's likely that you've gotten yours mixed up with someone else's at least once. A case is a simple solution to that problem. Slip on the silicone case and attach it to your keys, purse or bookbag with the bar clip and voila — no more mix-ups! Find your favorite color among over 40 options available.

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