The moment we've all been waiting for is finally here! The 2024 Allure Best of Beauty Awards are officially live. After months of reviewing thousands of products, the staffers over at Allure announced which picks reign supreme across 14 beauty categories — and these winners are worth all the hype.
Since 1996, the magazine has been doling out its famous seal of approval. And with thousands of products on the market, only a select few across hair, makeup, skin care and beyond have received this label over the years.
To share some of the top picks from 2024's winners, Allure Editor-in-Chief Jessica Cruel stopped by TODAY with Hoda & Jenna. Below are a few of the winners from the list, ranging from dissolving cleansing pads to a silky hair serum — all of which happen to be under $15.
Seen on TODAY | More Allure Best of Beauty winners | Shop TODAY SMS | How we chose | Meet the expert
Allure Best of Beauty winners seen on TODAY
Peripera Ink The Velvet Lip Tint
One of the most viral makeup trends of 2024 was lip stains because of their long-lasting pigment — no reapplication required. But not all formulas are alike, and one that was marked as one of the best was this pick from Peripera. To start, the pointed applicator allows you to both fill and line the lips for precise coverage. According to the brand, the formula should leave a silky velvet finish; never settling into lip lines.
Covergirl Lash Blast Cleantopia Mascara
It's easy to apply, it leaves breezy volume and it's results are beautiful... It's Covergirl's Cleantopia! After using this, you'll love the way your lashes look just as much as the formula, which promises to have 72% natural-origin ingredients, including cellulose plant fibers, aloe leaf extract, ceramide and more.
Olay Cleansing Melts + Vitamin C Face Cleanser
Outside of Allure's own stamp of approval, these innovative cleansing pads have also earned a spot in Oprah's 2024 Beauty O'Wards for their unique-yet-effective application. Simply grab one of their water-activated pads, wet your face, then gently massage to form a lather within seconds, suggests the brand.
TRESemmé Keratin Weightless Silk Hair Serum
Want sleek, shinier hair? You're in luck. This weightless hair serum promises to instantly smooth and leave a 'gloss-like' result to your style that should protect it against frizz and flyaways. It's like a trip to the salon in a bottle.
Donna’s Recipe Sweet Potato Pie Extra Creamy Hair Cream
Made with sweet potato and sugar maple sap, Donna's Recipe hair cream is truly sweet for the strands, offering buildable and soft moisture that shouldn't weigh them down. It's best for defining waves and curls, and leaves soft notes of vanilla and warm cinnamon behind after use.
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More Allure Best of Beauty Award winners
Best in skin care
The Ordinary Saccharomyces Ferment 30% Milky Toner
Boasting the ingredient saccharomyces ferment, The Ordinary's Milky Toner simultaneously exfoliates and hydrates the skin to promote a more smooth and even complexion. It's considered to be a gentle formula, so even those with sensitive skin will enjoy its perks.
Biore UV Aqua Rich Moisturizer Sunscreen SPF 50
Tackle both your moisturizing and sunscreen application with just one product thanks to Biore's Daily Moisturizer Sunscreen. It has a powerful SPF 50 and hyaluronic acid that offers the skin UV protection and tons of hydration. Plus, the brand says it should leave no white cast.
Best in makeup
E.l.f Cosmetics Glow Reviver Lip Oil
With the hydration of a lip balm and the shine of a gloss, a lip oil is a happy medium of the two. But a favorite of Allure editors is the E.l.f Cosmetics Glow Reviver Lip Oil, which offers a soft pigment that boosts the natural hue of your pout.
Milani Baked Blush
Available in both matte and radiant shades, the Milani Baked Blush offers a pigmented pop of color to your cheeks that's equally buildable as it is flattering.
Revlon ColorStay Limitless Matte Liquid Lipstick
This liquid lipstick has everything you'd want in a formula: A no-budge finish, matte results, long-lasting wear and comfortable feel. What more can you ask for?
Best in hair
Monday Haircare Volume Dry Shampoo
Say goodbye to bad hair days. This volumizing dry shampoo can revive your style and/or refresh strands in-between wash days. It leaves a fresh scent, all while absorbing excess oil, adding volume to your roots and protecting your locks.
SheaMoisture Coconut & Hibiscus Smooth & Shine Oil
According to the brand, using this hair oil will offer 1.5x more shine and 4x more moisture without weighing your strands down. It's best used before heat styling (it offers humidity control!) for best results.
Garnier Fructis Hair Filler Bonding Pre-Shampoo Treatment
Another product that has earned multiple awards, including Allure's red seal, is Garnier's Hair Filler, which 'fills' hair with moisture to repair and transform damaged strands.
Best in body
Vaseline Radiant x Replenishing Hydrating Body Oil
Co-created with dermatologists, Vaseline's Radiant Body Oil is filled with all of the good stuff — jojoba oil, coconut oil, vitamin E and lipids — to soften and improve skin's natural radiance, especially on dull skin. The combination of these hydrating oils will also moisturize and leave a healthy glow.
Jergens Daily Moisturizer Natural Glow Lotion
This daily moisturizer hydrates your skin while gradually leaving a natural, streak-free color. The product can be used daily to maintain your color or whenever you'd like to self-tan.
Dibs Beauty GlowTour Duo Shimmering Blush and Contour
Perfect your makeup on the go with this practical duo that combines a cream blush and a contour into one stick. The payoff is natural but blendable, and the formula is rich in shea butter and hyaluronic acid for a hydrating feel.
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How we chose
The Shop TODAY editors and writers search the internet to find the best products out there. We interview expert sources, comb through customer reviews and even use our own personal experiences to make shopping easier for our readers.
As an editorial team, we independently create content and determine coverage based on research, reporting and what we think TODAY.com readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by retailer, not TODAY. Pricing and availability are accurate as of publish time.
Meet the expert
Jessica Cruel is the Editor-in-Chief at Allure magazine. In her decade-long career, Cruel previously worked at Refinery29, SELF and Popsugar.
