Amazon’s fall Prime Day — Prime Big Deal Days— ends today! So now is the time to stock up on essentials like bestselling beauty and home goods or get a head start on holiday shopping.
Day 1 was a big one, and we saw our readers grabbing extreme deals on CHI hair straighteners, tech gadgets, kitchen must-haves and more!
Keep reading to see what our readers (and editors) were shopping from fan-favorite brands like Laneige and iRobot for up to 72% off.
Prime Big Deal Day One Bestsellers
MSQ Eyelash Comb
Is the branding on your mascara misleading, leaving you with more clumps than not? Brush them away with this eyelash comb, which is a little under than $5 on Amazon.
The stainless steel comb is easy to use, according to editorial director Adrianna Brach — line it up with your lashes and blink it through, similar to applying mascara.
Bracelet Helper Tool
Struggle to clasp jewelry, especially when getting ready by yourself? This tool makes it easier to put bracelets on one-handed. Use the tool to grab the end of the bracelet, while your free hand clasps the two ends together.
Go longer between appointments and do quick at-home touch ups with this dermaplaning set. This 12-piece set helps remove unwanted hair and dead skin cells for healthier, smoother skin.
Febreze Air Fresheners (Pack of 3)
At Shop TODAY, we’re already looking forward to the holidays and want our homes to smell like them too. With these discounted Febreze air fresheners, they can! This pack includes three scents — apple cider, cranberry tart and heavy duty crisp clean.
Ring Pop Party Pack
Prepping for Halloween? Now that the time has come, Prime Day provides the perfect chance to stock up for the spooky season. This 20-pack includes a variety of flavors, like watermelon, strawberry, cherry, berry blast and blue raspberry.
Samnyte Hair Wax Stick
For slicked back buns, ponytails and generally holding back wispy hairs or flyaways, this hair wax stick easily rolls on and keeps your 'do secure. Made with natural ingredients, such as bees wax, avocado oil, vitamin E and more, the brand promises that this product won't leave your hair feeling greasy or oily.
Bio-Oil Dry Skin Gel
The whole family can get in on this bestseller that is crafted for all skin types and for everyone over the age of 3. This gel-based moisturizer ensures hydrated and nourished skin, thanks to the natural sunflower and lavender oils seeped within.
Cleverfy Shower Steamers
Elevate your self care night with these shower steamers, available in a variety of scents. Whether you're aiming to wind down and relax with a lavender scent, or boost your everything shower with a vanilla and sweet orange smell, this 6-pack is now only $11.
Dermora Gold Eye Masks
These bestselling eye masks live up to their name (and color!). Made for every single skin type, according tot he brand, multiple vitamins are included in the ingredient list for an energized, refreshing feel.
Multiple people on the Shop TODAY team rave about this simple skin care solution, including partnerships editorial assistant, Lauren Biggerstaff, who uses them "all the time," but especially when painting her nails for a little at-home spa day.
Eclat Skincare Vitamin C Face Serum
Shoppers can't get enough of this vitamin C face serum — and for good reason. The highly discounted serum — we're talking 66% off — has won over skin care buffs for its sheerness and compatibility with sensitive skin.
Julep Eyeshadow 101 Creme to Powder Waterproof Stick
This 2-in-1 stick features a blunt cream eyeshadow on one side and a built-in brush on the other side. Available in 30 colors, reviewers rave about how easily it lasts from days in the office to nights out. Plus, it's the perfect size to stash in your work bag for touchups throughout the day.
Amazon Smart Plug
Now at 48% off, easily transform your home into a smart one, thanks to this $13 device. Whether you want to turn on your Christmas tree lights, or can't remember if you turned off your straightener or not, this plug works with Alexa and can be managed with the app or voice control.
Zulay Double Whisk Handheld Milk Frother
From at-home lattes to greens, mixing matcha and more, this powerful handheld frother is available in 15 colors and is now 35% off.
It comes with a stand to rest it on when not in use and can be easily cleaned with hot water.
BAGSMART Travel Jewelry Organizer Case
Traveling soon? This jewelry organizer will help jewelry items remain tangle-free and in place while commuting. Available in nine colors, this pouch unfolds to reveal different pockets and snap closures to hold rings, earrings, necklaces and more.
Eufy Security Camera
Whether you attach it to a keyring, a backpack, or a dog leash, tracking valuables has never been easier. And if you're someone who prefers to leave their phone on silent, have no fear. Tap the device twice and your phone will start ringing — even on silent mode. Note: This only connects with Apple products.
Versed Press Restart Retinol Body Lotion
Save on this clean beauty fave during Prime's Big Deal Days. The gentle retinol lotion is formulated to firm skin, smooth texture and brighten dullness, according to the brand.
"After using the lotion for two days I noticed how smooth my arms and legs were," one reviewer wrote. "I thought it would take longer but the results were almost immediate. For the price it works amazing. I bought some for my four daughters for Christmas. Great stocking stuffer."
Swedish Kitchen Dishcloths
Not only are they good for the environment, these reusable dish cloths soften once they touch water, and can be used to wipe up messes or wipe down countertops.
With ingredients like cotton and cellulose, they can stiffen up for scouring purposes as well, according to the brand. They prove to be easy-to-clean, as they can go in the same cycle as your traditional towels and washcloths.
LANEIGE Lip Sleeping Mask
If you fall victim to dry, cracked lips when the temperatures drop, this lip mask will quickly cure them-thanks to its hydrating and moisturizing formula.
One Shop TODAY writer incorporated this into her daily nighttime routine, noting that it feels rather soft and light on her lips compared to other lip masks that leave them feeling sticky.
Surge Protector Power Strip
If you're constantly fighting for outlets, enter this charging hub that includes eight traditional outlets and four USB plug-ins. With the ability to charge 12 devices at once, pack this port when traveling, so you'll never be left with a dead device again.
COLOR WOW Xtra Large Bombshell Volumizer
Color Wow has been a longtime favorite of Shop TODAY, including their Raise the Root spray, which worked wonders on one editor's hair. And this volumizing foam is no different, adding extreme volume and lift to hair for an entire day. Shop TODAY deputy editorial director Alexandra Deabler swears by it to give life to her thin hair.
Farmacy Green Clean Makeup Cleansing Balm
This all-natural cleansing balm received top marks during Shop TODAY's Beauty Awards, earning the title of "Best Cleansing Balm." With sunflower and ginger root oils making up the main ingredients, they work to remove makeup without drying the skin or leaving it feeling rough.
Amazon Fire TV Stick
Stream thousands of series, movies and TV shows now for 50% off with this simple addition to any television. Plug it into the HDMI port and you have access to your favorite streaming sites, from Netflix to Peacock.
Wet & Forget Shower Cleaner
If Sunday resets include scrubbing surfaces until they shine, this shower cleaner can be sprayed at the beginning of the day and left until the end.
Best for porcelain, glass, tile and other common shower materials, spray the solution and let it sit. After eight hours, wipe away the spray and the built up grime and dirt will disappear with it.
Urban Decay Naked Foxy Mini Palette
Now 30% off, score this mini palette for on-the-go touchups. Whether you rarely use eyeshadow and prefer a mini palette, or want a mini one to stash in your work tote or travel makeup pouch, this palette features six shades-from shimmery sparkles to solid, neutral colors.
iWalk Small Portable Charger
A necessity in any large city, or for long travel days with little to no stops, this portable charge is wire-free, making it easy to charge your device while walking to your gate, or to work.
Compatible with iPhones 6 through 14, this charger can also fuel your AirPods as well.
Chom Chom Roller Pet Hair Remover
We love our furry friends, but they sure do shed a lot. If it's becoming more noticeable on your furniture, carpets and other places around your house, this lint roller-like tool scoops up pet hair with ease. Pet hair collects in the included receptacle, to be emptied out like a vacuum when it gets full.
Sensyne 67” Phone Tripod & Selfie Stick
It's time to take a selfie! No, but seriously, it's time to score 33% off this bestselling phone tripod and selfie stick. To get the perfect shot, you just have to adjust the gadget's height and angle.
Tile Mate 2-Pack
Prone to losing your keys? Tile Mate connects items to your phone via Bluetooth in case you misplace them. Easily find items by touching a button in the app, which will sound the Tile. Or tap the Tile to sound your phone, even when it's in silent mode.
Available in a 2-pack, you can put one on your key ring, wristlet, or other items you want to keep track of.
Roku Streaming Stick 4K
The ultimate travel companion, Roku's streaming stick allows you to stream Netflix, Apple TV+, Prime Video and more from any compatible television. The device even works with voice control systems, such as Siri, Alexa and Hey Google.
Crest 3D Whitestrips with Lightening Kit
For a more illuminating glow, opt for these whitening strips that also include a handheld light designed to yield better results. With 10 strips (one upper and one lower in each set), the brand recommends wearing them for one hour a day for pearlier whites.
CHI Original Ceramic Hair Straightener
Deemed the best hair straightener during Shop TODAY’s inaugural Beauty Awards, this classic brand, CHI, has been around for decades and loved by many.
With only one power button to worry about, this hair tool features ceramic plates, meaning it won’t damage your hair while styling it, according to the brand.
Apple AirPods Pro (2nd Gen)
Reviewers love the Apple AirPods Pro for their comfort, sound quality and noise cancellation capabilities. You can find these discounted AirPods and so many more Prime Day Apple deals right now.
iRobot Roomba i4 Robot Vacuum
Having clean floors has never been easier. From hardwood, tile, rugs and more, this robot vacuum can clean it all, the brand shares. And reviewers have been deemed it ideal for scooping up pet hair as well.
