Celebrities aren’t exactly known for their affordable taste. But after spending years interviewing them as a part of our Shopping Diaries series, you’d be surprised to learn how many of them actually swear by drugstore beauty favorites, budget fashion finds and more affordable products.
And to make matters better, plenty of celebrity favorites are on sale as part of Amazon’s 2026 Prime Day Event. From the skin care products Martha Stewart swears by to the kitchen gadget that gets consistent use in actress Jennifer Garner’s home, we combed through the many products celebrities have recommended to us through the years to find all the best ones that are on sale right now.
Keep scrolling to find the best deals on products approved by stars from Tatcha, KitchenAid, Crocs and more bestselling brands — starting at under $5.
Best celebrity-approved Prime Day deals under $25
This hydrating facial spray is a steal right now at under $5, and even famous businesswoman Martha Stewart is an avid fan of the brand. “I use their lovely spray tonics,” she previously shared. “They have very nice ones for freshening up your face during the day.”
Country singer-songwriter Kelsea Ballerini told Shop TODAY that this cute phone case is an “easy, cute stocking stuffer for your girlfriends.” Available in a dozen hues, this fashionable tech accessory is compatible with most iPhone models and is on sale right now for under $9.
Writer and actress Mindy Kaling loves this budget-friendly cleanser from Cetaphil that is suitable for combination to oily skin. “I have two that I use. One is just Cetaphil for oily skin, which is not expensive, you can get it in any supermarket," she explained. "And then the other one I like is a little bit more luxurious, but not even super expensive, is this one by Dr. Sarmela Sunder. She has a polishing cleanser, which is really great.”
“I’m really excited about our mineral UV tint,” explained “Scandal” actress Kerry Washington, who is partnered with Neutrogena. “A lot of times the frustration for folks with mineral SPF is that it leaves a chalky white residue, and ours does not do that. I’m really proud of it,” she added.
“It comes in four different skin tones, so it allows for a really beautiful, flexible coverage,” mentioned Washington. “It is really lightweight. And it’s 100% mineral actives, so it completely relies on mineral but also has vitamin E, which helps it to be more nourishing and hydrating and conditioning.”
This vitamin E oil is an essential item in actress and talk show host Drew Barrymore's skin care arsenal. “It doesn’t have any other ingredients in it except for olive oil, and unfortunately, a lot of them have a lot of stuff in them, so this is my favorite brand,” she mentioned.
If you’re in need of a proper hostess gift, look no further than Stewart’s must-have cookbook (her 100th book!). “If I do give a hostess gift, that will be one of my gifts this year,” Stewart told Shop TODAY back in December. Right now, you can score this collection of delicious recipes for an impressive 62% off.
Even when actress Brooke Shields does a minimal beauty routine, there are a few steps she won’t skip: “It’s just about moisture and a lot of lash,” she told us.
And the moisture starts with the lips. “[I use] lip gloss — not as in pretty lip gloss, but something really thick, like Laneige. Something that’s really, really, moisturizing.”
You’ll never catch Shield with a dead phone, thanks to this handy charger that she always keeps in her bag. She called it her “favorite.” It has four cables built in and an additional port, so you can charge up to five devices.
Actress Amanda Seyfried called this the “most incredible conditioner.” It’s non-comedogenic and non-irritating, so the brand says that it’s safe for those with sensitive or eczema-prone skin.
Best celebrity-approved Prime Day deals under $50
Kristen Bell says that Jaxon Lane “nailed it” with this face wash. Not only has she gotten her daughters hooked on it, but she also loves how easy it is to travel with. “It’s just a powder, and I don’t ever have to worry about the travel of it all.”
Supermodel and entrepreneur Christie Brinkley previously opened up about some of her skin care must-haves, and sunscreen was top of the list. “After my skin cancer diagnosis, various companies sent me their range of sunblocks and I’ve narrowed my favorites down to Supergoop! and La Roche-Posay Anthelios,” Brinkley says.
Author, activist and entrepreneur Maria Shriver told us that she eats “minimum, two a day” of these delicious MOSH Protein Bars. “I’m always on the move, I’m always traveling. And so for me also — I knew there were millions of other people like me — if I didn’t have a MOSH Bar, I would eat Swedish Fish or Dots or licorice or some other thing that wasn’t good for my brain health. So this has cut down my snacking on categories of foods that I shouldn’t be snacking on," she explained.
“I grew up using the KitchenAid hand mixer," explained Garner (who is also a KitchenAid partner). "And I was just with my parents and that’s still what my mom uses, she’s never had a stand mixer. And I said, ‘Have we always used this?’ and she said ‘Yes, because it doesn’t fall apart. I’ve had this thing for 20 years!’”
Kaling also loves this creamy exfoliator from Tatcha “because if you have oily skin, or you get buildup or you wear makeup a couple of times a week, which is what I do, it just gets everything off.” You won't want to sit on this deal as it's nearly 30% off right now for a limited time.
Not only does entrepreneur and reality star Kristin Cavallari love to cook, but she also uses these Caraway Baking Sheets at home in her kitchen. “I roast vegetables on those baking sheets almost every single day,” she shared. “And what I love about those is that they’re non-toxic, but they also are so easy to clean, and they’re pretty, honestly. I think that they’re a great gift for people who love to cook.”
Actress Scarlett Johansson previously told us that this anti-aging moisturizer from her brand, The Outset, is a “standout product." Infused with niacinamide and bakuchiol, this hydrating night cream is suitable for all skin types and can help reduce the appearance of wrinkles.
Former TODAY anchor and Joy101 founder Hoda Kotb loves starting her day with these greens gummies. “They’re a game-changer for me,” she shared.
Best celebrity-approved Prime Day splurge deals
“I always have a pair of flats in my bag. Always. Because I can’t wait to take my shoes off,” Shields told us. When we interviewed her, she had these Rothy’s flats in her bag (which just so happen to be an editor-favorite as well). The shoes rarely go on sale, but right now they’re over 20% off.
In 2023, Garner told us that this is a product that gets consistent use in her home. “The most used product in my kitchen is our KitchenAid mixer because it’s used every single day." She even admitted that she's travelled with it, too.
How we chose the best celebrity-approved products
We meticulously combed through one million deals during Amazon Prime Day 2026 to determine the absolute best Prime Day deals, identifying celebrity recommendations from previous reporting on Shop TODAY.
