Amazon Prime Day 2026: When You Can Start Shopping, Early Deals and More

Get ready, Prime members! Amazon’s big sale is happening June 23 to 26.
Vivian Le / TODAY
Add TODAY to Google

Prime Day is the event Amazon shoppers wait for all year long — but the wait is almost over, because Amazon has just announced that its Prime Day 2026 sale will take place from June 23 to 26.

Keep reading for everything we know so far.

When is Amazon Prime Day 2026?

Amazon Prime Day 2026 will take place on June 23 through 26. This year’s sale is earlier than usual, as it typically takes place in July (the last time it was held in June was in 2021).

While Prime Day was previously a two-day sale, last year, the retailer expanded it to four days and is continuing on that schedule this year, giving customers even more time to shop.

What will be on sale for Amazon Prime Day 2026?

While we still don’t know what the Amazon Prime Day deals will look like, based on previous years, you can find great discounts across every category, including beauty, tech, fashion, home and more.

In the past, we’ve seen products from Apple, Lego and plenty of other top brands at all-time low prices.

For those who can’t wait to start shopping, Amazon currently has a number of early deals available. And we’re sharing some of our favorite finds, below.

Best Amazon Prime Day 2026 early tech deals

Hiearcool Waterproof Phone Pouches (Set of 2)

If you have a beach vacation coming up, these waterproof phone pouches are sure to come in handy. According to the brand, they’ll keep your device protected from splashes, rain and pool water, as well as sand.

Spotty WiFi coverage can easily ruin a TV bingeing session or a work-from-home day. Thankfully, this extender helps to expand your connection, so you have optimal Wi-Fi and reliable coverage across your home.

Anker Power Bank

Most portable chargers don’t have enough juice to power your laptop, but this one can. According to the brand, it can power up a MacBook Air or Pro at least 50% in less than 40 minutes. At the same time, it can take an iPhone 15 to over 58%.

Sony WH-CH720N Noise Canceling Wireless Headphones

Don’t miss your chance to score 50% off this popular pair of noise-cancelling headphones. According to Sony, these are their lightest over-ear headphones, weighing in at just 192 grams. They have up to 35 hours of battery life, Sony says, and feature noise cancellation.

JBL Flip 7 Speaker

One writer who tried multiple portable speakers shared that this was the best overall. “The JBL Flip 7 ultimately felt like the best overall speaker for most people because it balanced portability, durability, sound quality and genuinely useful features better than anything else I tested. It wasn’t the smallest speaker in the group, but it consistently felt like the most versatile. It handled indoor and outdoor listening equally well without ever feeling bulky or overcomplicated.”

Best Amazon Prime Day 2026 early fashion deals

Arach&Cloz Short Sleeve Sweater Top

A good tee is a summer essential, and you can grab this elevated version for under $25 right now. It’s made from a wool blend material that the brand says is both lightweight and breathable. It’s also available in an array of colors and prints, so you can find any style that works for you.

Kidmi Women's Suede Clogs

These clogs are bound to become your new go-to shoe for summer! Along with the trendy design, the brand says that they have a lightweight feel and good cushioning.

Step into summer in style with these espadrille sandals. They feature an adjustable strap at the ankle and extra room by the toe band for comfort.

Levi's Women's 94 Baggy Shorts

In case you haven’t heard, “jorts” are back in style this season! And you can grab this pair from Levi’s for 54% off.

Best Amazon Prime Day 2026 early beauty deals

CeraVe AM Facial Moisturizing Lotion

“I was definitely apprehensive about using [this] moisturizer as I’d never had success with an over-the-counter brand before,” one writer shares about CeraVe’s a.m. formula. “Other moisturizers in the past have clogged my pores easily. Since using this product, though, I haven’t had an acne breakout. In fact, it has had a clarifying and soothing effect on my skin. I was also curious to see if my skin would have a shiny or oily finish and it didn’t! Once the product was fully absorbed, my skin looked more hydrated and healthier.”

Paula’s Choice Skin Perfecting 2% BHA Liquid Exfoliant

According to the brand, this gentle exfoliant can help unclog pores while also diminishing their appearance. It’s also designed to help smooth wrinkles, brighten skin tone and more, the brand says.

Pura D'Or Original Gold Label Anti-Thinning Shampoo

Right now, you can get this popular anti-thinning shampoo for 25% off. It features ingredients like rosemary oil, argan oil, pumpkin seed and more, which the brand says help to support fuller-looking hair.

Shark Beauty FlexStyle Air Styling & Drying System

Upgrade your hair routine with this all-in-one drying and styling tool from Shark. With the included attachments, you can transform it from a blow dryer into a hot air brush or curling tool.

Best Amazon Prime Day 2026 early home deals

Zelus Weighted Vest for Men and Women

Take your workouts to the next level with a weighted vest. This popular option comes in multiple colors and weight levels to fit your style and goals.

O-Cedar EasyWring Microfiber Spin Mop

“I did like that I was able to control how much water I put on my floors, and was able to then go over the floors with a dry mop head later on (thanks to the self-wringing feature),” associate editor Annie Shigo shared about this mop. “The mop itself is pretty light, so it is easy to move around on the floor, and the microfiber towel head was very effective in picking up debris.”

Chefman Crispinator Air Fryer

“I love everything about this air fryer,” one shopper wrote. “The style, the size, the ease of use, the cooking options, the window and the light. I’ve only used it a few times, but it was totally worth replacing our old air fryer with this one.”

Le Creuset Toughened Nonstick Pro

Save 20% on this non-stick pan from editor-loved brand Le Creuset. It is also available in other sizes, which are also marked down.

The hot weather requires constant ice! And if you feel like you never have enough in your freezer, it may be a good idea to purchase a countertop ice maker, like this one, which is currently 35% off. According to the brand, you can have ice in as little as six minutes or a full 36 pounds by the end of the day.

What is Amazon Prime Day 2026?

In the past, Amazon Prime Day has been a 48-hour savings event , which is exclusive to Prime members around the world. Historically, it had fallen over a two-day period in July, and the retailer has held an additional savings event in the fall. Last year, however, the summer sales event was over the span of four days.

During the sale, shoppers get a chance to save across categories, as well as deals on Amazon Alexa devices, Apple products , bestselling beauty, fashion and more.

How long is Amazon Prime Day 2026?

Amazon Prime Day 2026 will be four days long, starting on June 23, 2026. In the past, it was a two-day event but last year, the retailer extended it to four days.

Do you have to be a Prime member to shop deals?

Amazon Prime Day is reserved exclusively for Amazon members. If you have yet to, you may be eligible to sign up for a free 30-day trial, which will allow you to take advantage of the deals and try out the Prime experience.

How much is Amazon Prime?

As of now, a monthly Prime membership costs $14.99 a month, or $139 for an annual membership. If you opt for the year-long commitment, you’ll end up saving about $40.

Amazon also offers membership discounts for young adults and qualified government assistance. “Prime for Young Adults” offers college students and people ages 18 to 24 a free six-month Prime trial, followed by $7.49 per month or $69 per year. And those with qualifying government assistance can sign up for Prime for just $6.99 after the free 30-day trial.

An Amazon Prime membership comes with a ton of benefits that you can learn all about here.

Does Amazon Prime Day happen twice a year?

Amazon’s main Prime Day event falls in the summer, but there is typically a second Prime Day-labeled sale, Prime Big Deals Days, that happens in the fall. In the past, the fall Prime Day has occurred sometime in October.

How we chose

For our early Prime Day coverage, we searched through the current deals on Amazon to find the best ones on reader favorites, editor-loved items and bestsellers. So you get the most bang for your buck, we only highlight deals that are marked down by 20% or higher.