Let's face it, things are getting expensive. Between inflation and skyrocketing tariff rates, now is definitely the time to spend wisely. If that means you've been putting off buying beauty essentials, you're likely in the same boat as other men and women who are slowly running low on their favorite products. However, if you're in the market for dry shampoos, hot tools or other hair must-haves, Sephora's current sale can help you have a great hair day and stay frugal at the same time.
Through May 10, the beauty retailer is holding its annual "Oh Hair Yeah!" sale, dropping new deals on your favorite hair brands every single day. Shop Shark Beauty styling irons, Color Wow volumizing sprays, Briogeo charcoal shampoos and much, much more for up to 50% off. Half. Off. Shout it from the rooftops, because we don't think there's ever been a better time for deals like these.
Scroll down to see if your favorite brands are on sale, or check back here each day for an update on new deals that pop up. We'll make sure to keep you in the loop with our top finds.
Sephora 'Oh Hair Yeah!' deals
Tuesday, May 6
Verb High Shine Glossy Shine Spray
Who doesn't love shiny hair? Bring your locks back to life with this styling spray, which is packed with hair-loving oils and squalane that add moisture, make strands feel softer and give them a glossy finish. An added bonus is that it also offers heat protection up to 425 degrees Fahrenheit.
Function of Beauty PRO Bond Repair Custom Conditioner Mask
If your hair needs a little extra TLC, a conditioning mask can work wonders for restoring its natural softness and moisture levels. This brand offers four distinct formulas for wavy, straight, curly and coily hair types, all of which target damaged strands to make it stronger and smoother. (And all of them are half off for today only!)
Briogeo Scalp Revival Dandruff Relief Charcoal Shampoo
Spot a few dry flakes in your hair? Itchy scalp? Redness? A shampoo like this one from Briogeo is designed to target this triple threat to the head by gently cleansing the scalp and detoxifing it of impurities. Plus, it's formulated with BHA and AHA to relieve dandruff and psoriasis symptoms while also hydrating the area, per the brand.
Wednesday, May 7
Color Wow Raise the Root Thicken and Lift Spray
- Helps roots feel plush, full
- Has over 11,000 Amazon reviews
- Has a slight scent
This is one of my (writer Danielle Murphy) favorite hair products for boosting volume. I just spray a little bit of this into damp hair, focusing on the roots, and then blow-dry as normal. It gives me a thicker, fuller style every single time.
Virtue Flourish Density Booster
Anyone suffering from hair thinning knows the struggle of finding the best products to promote better growth. This density booster from Virtue claims one of the key benefits of its botanical-based formula is stimulating hair follicles and thickening existing strands.
T3 CurlWrap 1.25” Automatic Rotating Curling Iron
When it comes to hair tools, T3 has some of the best on the market — trust me, I've tried a few multi-stylers! The technology behind this curler is mind-blowing; according to the brand, it's made for single-pass styling, has a ceramic heater for less hot spots, smart microchips to regulate temperature and an ion generator to lock in style.
Thursday, May 8
Color Wow Color Security Shampoo
This shampoo doesn't just clean your hair. According to Color Wow, its multi-faceted formula can prevent color from fading, making every strand look glossier and even targeting the scalp to visibly thicken hair.
Curlsmith Shake & Shine Curly Hair Mist
If styling your curls takes a little product and finessing, try this Curlsmith mist to enhance your 'do. It's formulated to lock in moisture and even increase moisturization by up to 41%, per the brand.
Bio Ionic 10X Pro Styling Iron 1”
Now's the time to invest in some top-tier hot hair tools. You can score a discount on this Bio Ionic device that works to create a sleek, straight style or effortless waves. Its ergonomic design sets it apart from the rest, in addition to its sonic vibrating plates, which add shine and minimize frizz.
Friday, May 9
Bumble and bumble Prêt-à-powder Dry Shampoo Mist
This is the one beauty product you don't want to forget adding to your gym bag. The formula was specifically designed to clean each of your strands of sweat, while also eliminating odor and protecting hair from UV rays.
Living Proof Scalp Care Density Serum
This mighty serum is clinically proven to improve hair growth in as little as 90 days, per the brand. It also works to reduce shedding and minimize the look of gray hair — and it's safe on color-treated locks!
BaBylissPRO Nano Titanium Ionic Hair Straightener
If you're in the market for an effective straightener that works on all hair types, this one from BaBylissPRO is your answer. It offers five heat settings, with an easy-to-read LED temperature display, and is made to boost volume and shine (per the brand).
Saturday, May 10
Olaplex No. 6 Bond Smoother Frizz Control Styling Hair Cream
- Controls frizz
- Makes hair more manageable
- A little goes a long way
When Olaplex is on sale, we tend to shout it from the rooftops. You'll want to grab this bond smoothing treatment while it's just $15, especially if you prefer fast blowouts and 72-hour frizz control.
Moroccanoil Dry Texture Spray
The un-done, tousled look is so in for summer. (Honestly, when is it not?) To achieve the look, you'll need this texture spray, which can hold your style and offer volume at the same time.
Shark Beauty FlexStyle Sparkle Hair Blow Dryer & Multi-Styler
Today, Shark Beauty's FlexStyle system is massively discounted. The multi-styler can blow-dry, style, smooth and curl with a simple swap of the included attachments.
Former Sephora ‘Oh Hair Yeah!’ deals
IGK First Class Charcoal Detox Dry Shampoo
Extend your blowout or pristine style for longer with this dry shampoo. Its key ingredient, charcoal, powers the formula to detox, absorb oil on the scalp and eliminate odor. Plus, it's able to volumize and cleanse the hair at the same time, per the brand.
IGK Good Behavior Spirulina Protein Anti-Frizz Smoothing Spray
The weather is finally starting to warm up, which means we’re that much closer to summer and the dreaded humidity it sometimes brings. Keep your hair prepared with this anti-frizz spray, which works to smooth down tresses and offer your locks keratin treatment-like shine.
IGK Antisocial Leave-In Dry Hair Mask
- Good for oily hair
- Some say smell is strong
For a hair product that actually works to repair your hair and save you time, this mask has your name written all over it. It's a leave-in mask that you don't need to rinse or wash out. Just spray it evenly in sections and allow the formula's bond-building technology to work its magic. Pro tip: the brand recommends using this before bed to allow it time to work overnight.
Mane Power Bottom + 1.25” Jumbo Waver Attachment
We love a good hot tool for a quick and easy style. We don't like how expensive those tools can be. Now that Mane's waver attachment and power base are both on sale for just $25, you don't have to pay a small fortune. During Sephora's sale, the brand's 1-inch and 1.25-inch curling attachments are also half off!
Amika The Wizard Detangling Hair Primer
Before you even consider putting heat anywhere near your strands, you better be using some kind of protectant. We suggest this one from Amika, which not only keeps hair out of harm's way from heat up to 450 degrees, but also works as an effective detangler and controls frizz.
Pureology Hydrate Nourishing Superfoods Treatment Hair Mask
If you suffer from dryness or breakage, this hair mask can help with hydration, especially on color-treated locks. I love to use this when I style my hair in a slicked back updo, first using this treatment before gel to keep my hair moisturized, then eventually washing it later that day.
Amika Blowout Babe Thermal Round Brush
- Salon-like results at home
- Heats up quickly; adds volume
- Packaging and delivery issues
The "thermal round brush" is making waves throughout the beauty community, especially on social media. Amika came out with its own version, which smoothes, straightens and styles hair in a single swipe. No matter if your hair is wavy, curly or coily, this tool is designed to work on all types to tame frizz and even volumize.
Living Proof Perfect Hair Day (PhD) Advanced Clean Dry Shampoo
Get a perfect hair day every day with this cult-favorite dry shampoo. According to the brand, the formula balances your scalp's sebum levels and absorbs sweat and oil in a flash. Plus, it won't leave behind a greasy residue or all-white cast; just shiny and soft locks.
The Rootist Mini BioBrew™ Fermented Leave-in Hair Serum
Per the brand, using this leave-in scalp treatment can leave hair up to 3-times stronger after a single use. The dermatologist-tested formula is designed to restore your hair's hydration, protect it from heat, boost shine and minimize hair fallout.
BondiBoost Airburst Styler 2-in-1 Curling Iron & Flat Iron
We've seen a lot of 2-in-1 hair tools, but one that can both straighten and curl seems like an anomaly on its own. However, with this styler, it also depends on how you use it. Pull hair straight through the "salon-level" hot plates for a straight and smooth look, or give it a twist to create bouncy curls!
How we chose
The Shop TODAY editors and writers search the internet to find the best products out there. We interview expert sources, comb through customer reviews and even use our own personal experiences to make shopping easier for our readers.
As an editorial team, we independently create content and determine coverage based on research, reporting and what we think TODAY.com readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by retailer, not TODAY. Pricing and availability are accurate as of publish time.
