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Three-time Grammy award-winning artist Lizzo has been working on more than just music lately. Alongside the release of her new Prime Video streaming show, “Watch Out For The Big Grrrls,” the singer stopped by TODAY and Hoda & Jenna yesterday to talk about her latest endeavor: shapewear and her brand Yitty, which has officially launched today.
The idea of Lizzo putting out a shapewear line might be new to us, but the singer has been thinking about it for quite some time now. "This is a dream years in the making," she told TODAY hosts Savannah Guthrie and Carson Daly.
"I grew up wearing [shapewear]. It wasn't a great experience," she said. "I don't think a 12- or 13 year-old girl should be trying to change her body. I should be going to school and having fun."
Her own experiences led her to create Yitty with a goal of liberation. "I want to liberate people from having to be uncomfortable and ashamed of their bodies and what they choose to wear," she said. “I want clothing that makes people feel as good as my music makes people feel."
Scroll down to shop the line and learn more about Lizzo's new venture — including the inspiration behind the name.
Yitty is sold through its own website as well as the Fabletics site and stores. Here are 12 pieces from the brand you'll want to add to your basket immediately.
Shapewear can be playful, too! This semi-sheer top has light compression for smoothing and toning, a silicone-gripper so it stays in place and a no-show design so it is undetectable under clothing. But if you want to show off this eye-catching butterfly pattern, you can wear it as an outer layer.
As summer approaches, it's almost time to break out the biker shorts. These breathable compression shorts are just what you need. They come in three bold colors and neutral black.
Off-the-shoulder shirts are cute but can be a pain when they don't stay put. One reviewer said that's not a problem with this top! Grip aside, it also has ruching at the sides and a ribbed trim for the most flattering fit.
No shapewear line is complete without a full bodysuit. Yitty delivers with this mid-thigh one piece that has features like a no-roll waistband, all over compression, three-way stitching support and semi-sheer coverage.
Sometimes all you need is a good pair of shapewear shorts. Slip them on under a dress, skirt or your favorite jeans to achieve a smoother, sculpted look. According to the brand, they can even be worn in place of underwear. They come in six different colors from bright and bold yellow to neutral black.
These bikini briefs have a breathable open-knit back and light compression to smooth and tone. It comes in black, ivory and yellow.
For a complete look, pair this midi bra with the shaping shorts above. It has medium compression for shaping and firming, back smoothing and wireless zoned stitching to provide lift and support, according to the brand.
If you’re new to shapewear, this stretchy and smoothing tank is the perfect starter piece. It’s also available in three neutral colors, so you’ll get lots of use out of it no matter what you style it with.
These gorgeous bold leggings are breathable, true to size, and perfect for spring and summer. The best part? New members can grab two colors for just $29.
Designed to accentuate and shape your natural curves, this seamless bodysuit is everything you could ever ask for. Not only is it lightweight and moisture-wicking, but its no-show design makes sure that it stays undetectable under your clothes.
Briefs that are designed to be breathable and sustainable? Count us in. These sheer, high-waisted bottoms have silicone grippers to keep everything in place, as well as a no-show design to keep you comfortable throughout the day.
Versatility is key in every wardrobe, and this smoothing bralette checks off all the boxes. It can be worn underneath a top or as an outer layer, which is perfect for days when the weather is unpredictable.
Why is it called Yitty?
Yitty pays homage to a childhood nickname from her aunt, according to the adorable story she shared on Hoda & Jenna. The nickname stems from her brother's mispronunciation of her actual name — Melissa, Lizzo revealed. Growing up, she said he would pronounce it "Meyitta" which her aunt heard as "Yitty." The moniker stuck and she named the line Yitty in honor of her aunt, whom she called her "favorite person on the planet."
What is Yitty?
Yitty is a size-inclusive shapewear line that was created with Fabletics Inc., the parent company of activewear brand Fabletics, and has 100 different pieces divided into three collections: Nearly Naked, Mesh Me and Major Label.
She describes shapewear in general as an “in-between piece of clothing” that’s worn over underwear but beneath outerwear to change the shape of your body. And while most shapewear is usually considered uncomfortable, she describes her brand as feeling like a hug. “A lot of times it was used to kind of oppress us and make us uncomfortable so I wanted to change that and make it a positive thing. Now shapewear you can wear underwear, overwear, anywhere — that’s Yitty,” she said on Hoda & Jenna.
Details like two compression weights, antimicrobial fabrics in shorts, thongs and leggings can be worn without extra underwear and bras that hold their shape without underwire are what make Yitty stand out. And Yitty boasts the widest size range in the shapewear market, the brands says, offering sizes 6X-XS, and in bold colors, prints and silhouettes shoppers will want to show off.
“Instead of thinking about size in this linear way, we’re thinking about it on a spectrum where everyone is included. Everyone’s size is just their size. It’s not high, it’s not low. It’s not big, it’s not small. It’s just your size,” Lizzo said in a press release.
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