In case you missed it, this summer is shaping up to be quite an eventful season — in the shopping department, anyway.
The Shop TODAY team has been hard at work these past couple weeks, working around the clock to cover everything from U.S.-based brands and July 4th deals to major sales at Walmart, Target and Amazon. To sum up some of the most popular products that have landed on our radar, Shop TODAY editorial director Adrianna Brach stopped by Studio 1A with a hot list of viral picks worth the buy. From a genius travel-friendly backpack to a new under-$20 dress we can't stop wearing, you're going to want to add these must-haves to your cart before they sell out.
Keep scrolling to see our July hot list, plus even more trending favorites and deals we're loving right now.
Hot list products seen on TODAY
This one-and-done sundress checks all of our boxes: it's comfortable, flattering, available in sizes up to 4X and versatile enough to be dressed up or down (think: an elegant sandal and statement earrings, or a pair of sneakers and a crossbody bag). Best of all? It's only $25 at Target.
Yes, Crocs are on sale right now! Whether you’re heading to the beach or hanging out around the house, the original Crocs are a classic slip-on shoe you won’t want to take off. Plus, a podiatrist we spoke to previously said that they're actually pretty good for your feet.
"They get the stamp of approval because the wide toe box gives you wiggle room to prevent crowding and conditions like bunions, hammer toes and neuromas," Brach explains. "They're really great for people who stand on their feet all day — teachers, nurses and more."
No checked bag? No problem. These travel-friendly backpacks have been thoughtfully designed to fit as much as possible — they have an impressive capacity of 35 and 40 liters, respectively. We love that they open up like a traditional suitcase so you can see everything at once and keep things organized on the go.
Looking for relief or starting holiday shopping early? Whatever the reason, now is the time to add this bestselling massage gun to your cart. It's small but mighty, with a heat function for added benefits.
Between more time in the sun, higher humidity and frequent dips in the pool, summer can do a number on our tresses. To repair damage and fight frizz, this hair oil is one of the best products we've found. Per the brand, it works to strengthen the hair fiber at two different levels, boosting shine in the process.
A personal favorite of Brach's, she says her whole family uses this this shower oil. It works double duty, acting as both a foaming cleanser and body oil in one to moisturize and soothe itchy and dry skin. Plus, the brand says that it can even double as a shave oil.
More trending products to shop
In the midst of planning her wedding, commerce editor and producer Julie Ricevuto began to notice stress-induced hair loss. To combat it, she implemented this shampoo from Nioxin into a three-step routine. After a few weeks of consistent use, she experienced noticeable results.
There's never a bad time to add a new pair of leggings to your cart. We're loving this pair that comes in so many different colors and sizes.
Hot sleeper? So are plenty of shoppers — and reviewers who purchased this set say they love it for its cooling properties.
Snag this affordable handbag hack at over 60% off right now and avoid having to dig through your purse for smaller items in the future.
Working towards your wellness goals? Shoppers love this smart scale for its sleek design and detailed analyses.
Pedicure season is here! Skip the salon and reach for this quick-drying polish instead. It comes in 31 colors and promises to be smudge-proof in just 60 seconds.
Want to fake the look of eight hours of sleep? This brightening eye stick can be used on-the-go and acts like a wake-up call for your eyes, leaning on ingredients like caffeine, niacinamide and peptides to hydrate and de-puff the eye area.
We've noticed that these comfortable, stylish sandals have been a top seller over the past week. They slip on and off easily and are sure to keep your feet happy wherever your summer travels take you, and they're even on sale right now.
Need a pick-me-up? These under-eye patches are one of our favorite finds of the week, and one writer swears by them for treating her dark circles.
PSA: You’re supposed to replace your sheets every 18 to 24 months. If you’re overdue, today is your lucky day, as we’ve found an incredible deal on this sheet set at Walmart. With over 22,000 ratings, these sheets come in bed sizes from twin to California king and are a whopping 73% off right now.
Did you know that experts say you’re supposed to replace your bath towels about every two years? If your bathroom is in need of a refresh, allow us to suggest these fun hand towels, which landed this week as part of Baggu's latest Western-inspired collection. The line launched mere days ago to rapturous response online, with select items already selling out.
The viral Stanley tumbler rarely goes on sale, so it’s no surprise that we’ve seen it emerge as a popular deal over the last week. It comes in 41 colors and we love that it fits in your car’s cupholder to accompany you on road trips or errands.
Big-ticket tech is a can’t-skip category to shop at the moment, since you won’t find deals this good outside of major sale events. If you’re in the market for a new tablet, you’ll want to act fast, as select colors in this popular model are already selling out.
Multiple Shop TODAY editors swear by the viral Ray-Ban Meta glasses, which earned a place in our Gifts We Love awards last year. The trending wearable tech frames are perfect for blocking UV rays, snapping photos and videos hands-free, as well as taking calls on-the-go.
Meet the experts
- Adrianna Brach is the editorial director at Shop TODAY, with over a decade of experience as an editor covering beauty, fashion and shopping.
- Shop TODAY is a team of shopping editors and writers who spend hours every day finding the best new products, tried-and-true favorites and more finds available on Amazon that are worth shopping, according to our high standards.
How we chose
The Shop TODAY editors and writers search the internet to find the best products out there. We interview expert sources, comb through customer reviews and even use our own personal experiences to make shopping easier for our readers.
As an editorial team, we independently create content and determine coverage based on research, reporting and what we think TODAY.com readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by retailer, not TODAY. Pricing and availability are accurate as of publish time.
