September is synonymous with the back-to-school season. Labor Day has passed, checklists have been marked off and the beginnings of a new routine are in place.
No matter what routine you're hoping to refine — morning, nighttime, workout or daily — Jenna Bush Hager curated a list of products to assist you.
From a weighted vest to an extra-large wall calendar to keep everyone aligned on schedules, shop finds starting at $16.
Jenna's Bookshop - September 2025
Why weight to get into a workout routine thats suitable for your daily schedule? This vest makes it easy to get a little bit more out of your daily walks, thanks to the ability to adjust the amount of weight you're carrying.
It's also available in a 11 to 20 pound option, if you're looking for an added challenge.
Know someone who loves their fur children just as much as their actual children? Now their home decor can express that love — this dog-shaped basket can be used to store dog toys, children's toys, books and more.
Sync your Google and Apple calendars to this all-inclusive smart calendar so that the entire family can have eyes on what time dance practice is, or when a school project is due. Plus, you can set rewards for children who complete chores, meal prep for the week ahead and create custom packing or to-do lists — all on the calendar itself or the app.
TODAY readers can save an additional 20% off the 10” and 15” options with code TODAY, now through the end of the day.
This calendar makes it easy to sneak a peek at the month (or couple of months) ahead, thanks to its extra-large display. Each month is a different shade of the rainbow and measures out to 16 by 20 inches, helping it stand out in any home office or kitchen.
And, TODAY readers can save an extra 20% off the 16" x 20" wall calendar with code TODAY, now through Sept. 19th.
More routine reboot products to shop
"I recently decided to overhaul my entire makeup routine starting from the very beginning with this primer," says associate editor, Kamari Stewart. "I like the way it lays on my skin, not too heavy and it glides easily. I have very oily skin and I feel like this didn't make it worse and my makeup held onto it very easily."
We write for a living, and sometimes you need a little more room than an average stickie note. That's why social media editorial assistant Annie Shigo keeps this 75-page notepad nearby for to-do's, random musings and more.
Whether you wear these to pilates or while running errands, the bootcut flare at the bottom helps them to be non-restrictive, according to associate partnerships editor, Lauren Witonsky.
"This is my first Amazon-brand pair of athleisure and I have been reaching for them more and more for pilates lately!" she says. "They're buttery soft, form-fitting without being restrictive and I don't have any other leggings in this pretty soft blue color (it's still dark enough to hide a light sweat)." Witonsky also recommends sizing up for a more comfortable fit.
If you need to re-work your skin care routine for fall and wintertime, Witonsky implemented this cleanser into hers based on a recommendation from her dermatologist and hasn't looked back!
"I never double-cleansed until my esthetician recommended it for deep, recurrent blackheads — and it totally changed my skin," she says. "This is the product that got me hooked for several reasons. The balm to milky lather made my skin feel deeply clean but not squeaky clean as it has with other stripping cleansers. It also took off all of my makeup with minimal effort [and] scrubbing on my part. Using it on dry skin took some getting used to, but now I couldn't imagine starting my skincare routine any other way."
"To say I am obsessed with Papier's planners is an understatement," says associate editor, Allie Wise. "I have been ordering their planners for years and this black and white print is my absolute favorite. Not only is it super chic, but it keeps me extremely organized with my busy lifestyle. You can also personalize your planner for that extra special touch!"
Keeping up with your water intake is one habit we can all aim to improve upon. This leakproof water bottle helps contents remain true to taste, for a "refreshing" sip each time.
"I've had these for years and recently picked them back up for some at-home workouts and have been loving having them in my routine again," says editor Vivien Moon. "They're lightweight enough that you don't feel it at first but with repetitive movement, that little bit of added resistance adds up. I love how easy they are to put on and that they stay on snug so that no matter what exercise I'm doing, they're not getting in the way or distracting me."
With so much noise surrounding smart trackers, it can be hard to determine which is best for you. Writer Emma Stessman loves this Fitbit model for its affordable price point, amount of features and its lightweight feel.
It recently earned a Shop TODAY Sleep Award for best value sleep tracker, helping Stessman visibly track how much sleep she had gotten the night prior, thanks to the app.
"I just added this light therapy mask to my nighttime routine a few days a week," says social video producer, Anita Chomenko. The brand says you can use it for up to 20 minutes a day so I've been doing 10 minutes of red light and 10 minutes of blue light. It's a really relaxing way to end my night, and I found that I've been able to fall asleep more easily after using it."
No matter if you’re toting snacks for the soccer game, a change of clothes for the gym, a water bottle to remain hydrated and other essentials to keep within reach, they’ll all fit within this “daily tote,” that can even be customized with your initials.
Multiple members of the Shop TODAY team agree: this splurge worthy alarm clock is worth it. So much so, that it was our pick for best overall sunrise smart clock during the Shop TODAY 2025 Sleep Awards.
"This alarm clock has changed mornings for me," says production coordinator, Camryn Privette. "I've always been a traditional iPhone alarm girl but this clock gently wakes me up with a light flute every morning with a gentle sunrise light too."
Meet the expert
Our team features a range of qualified experts and contributors in our broadcast segments to reveal the latest in trends, remarkable sale events and all things shopping across a variety of categories. Products were independently chosen by members of the Shop TODAY team along with Jenna Bush Hager.
- Jenna Bush Hager is an author, journalist and the co-host of Today with Hoda & Jenna. She joined TODAY as both a correspondent and contributor in August 2009.
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How we chose
Our team features a range of qualified experts and contributors in our broadcast segments to reveal the latest in trends, remarkable sale events and all things shopping across a variety of categories. These items were independently chosen by members of the Shop TODAY team along with Jenna Bush Hager.
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