Have you ever wondered what comes with being a co-host on TODAY with Jenna & Friends? Zany games, heartwarming conversations and dozens of laughs are almost guaranteed — but what about behind-the-scenes?
Along with a Read With Jenna book handpicked from the namesake herself, these are the items each co-host receives in a welcome bag from the TODAY with Jenna & Friends team.
Custom stationery, candles, skin care and more have been gifted to those who have graced the studio with Jenna Bush Hager, and now you can shop her top picks, too.
Jenna's Bookshop - April 2025
Winston Flowers Ivory Lace Flower Arrangement
Can't be with mom this Mother's Day? Surprise her from afar with an impressive flower arrangement. Choose between three sizes — medium, large or deluxe — to be delivered at her doorstep in time for the holiday. Plus, TODAY readers can save 20% off with code TODAY, now through the end of the day.
Papier Notecard Set
Looking to spruce up your stationery game? This personalized set provides you with the perfect excuse to do so — and will leave you wanting to send notes "just because."
A slim, colored line borders the edges, and you'll be able to customize the text with your name, as well as your home address or a business address. Plus, TODAY readers can save 20% off these notecards with code TODAY20, now through 4/27.
Vera Bradley Personalized Embroidered Large Pouch
Keep book bags, suitcases, or totes more organized with this personalized pouch. Choose between a monogram, initial, or a first, last or nickname to be embroidered on the front in a number of different fonts and colors.
Preston Lane Hand Wash and Cream Set
Choose between four different scents (Doheny Drive, Highrise, Mayfair and Terrace View) to spruce up any bathroom or kitchen countertop.
This luxe set includes a hand soap and a lotion, that reviewers call "moisturizing" and "elegant." TODAY readers can save 20% off this set with code TODAY, now through 4/29.
Snif Instant Karma Candle
Hints of cardamom, cedarwood, black tea, nashi pear and more florals and citrus-inspired scents can be found in this candle labeled "instant karma."
Described as "dark and dreamy" by the brand, the 8.5-ounce candle is meant to burn for over 50 hours. They're also available in 6-ounce and 50-ounce options. And, TODAY readers can save 20% sitewide with code TODAY now through 4/30.
Snif Sweet Ash Candle
Familiar scents such as vanilla bean and tonka bean line the top layer of this candle, while juniper, fir balsam, and white moss fill it out, revealing themselves the longer you let it burn.
It's also available in three sizes, and comes in a glass jar that can double as décor. Plus, TODAY readers can save 20% sitewide with code TODAY now through 4/30.
111 Skin Celestial Black Diamond Lifting and Firming Face Mask
The brand promises transformative skin after using this face mask, that's suitable for oily, combo, mature and dry skin types. It earned a NewBeauty award in 2023, with reviewers raving about its "lifting effect," ability to erase fine lines and leaving their skin looking and feeling more radiant.
TODAY readers can save 20% sitewide with code TODAY, now through the end of the day.
111 Skin Celestial Black Diamond Eye Mask
When looking for an eye mask thats going to provide hydration and reducing dark circles, experts recommend prioritizing ingredients like hyaluronic acid and niacinamide.
This eye mask includes both, as well as retinol in its lineup of key ingredients, in an attempt to provide anti-aging benefits. And, TODAY readers can save 20% sitewide with code TODAY, now through the end of the day.
111 Skin Rose Gold Brightening Face Mask
When looking at the ingredient list for this sheet mask, you may be wondering why colloidal gold is included — and what benefits it actually provides. According to dermatologists, gold works to reduce inflammation and rejuvenates the skin, helping it to look more radiant.
This face mask is suitable for all skin types, but especially those who are seeking a "camera-ready glow," according to the brand. Plus, TODAY readers can save 20% sitewide with code TODAY, now through the end of the day.
111 Skin Rose Gold Illuminating Eye Masks
Pomegranate seed and yeast protein: two ingredients, that while they don't appear to be the most attractive, work in tandem to provide you with a brighter under eye area. And, TODAY readers can save 20% sitewide with code TODAY, now through the end of the day.
111 Skin Cryo De-Puffing Face Mask
Caffeine, alongside a series of peptides, enacts a cryo-like feeling with this face mask, that promises energized, revived skin. The brand recommends leaving this mask in the fridge for a true cryotherapy treatment. Plus, TODAY readers can save 20% sitewide with code TODAY, now through the end of the day.
111 Skin Cryo De-Puffing Eye Masks
Similarly, these eye masks were made to help anyone become a morning person, thanks to their ability to help you feel more awake after application.
The brand says they'll relieve fatigued eyes with ingredients such as seaweed, vitamin E and a peptide complex to round it all out. TODAY readers can save 20% sitewide with code TODAY, now through the end of the day.
More items to shop
Personalization Mall Design Your Own Tote Bag
Mother's Day is quickly approaching — put mom or grandma's favorite family photo on a tote bag she can take around town.
The bag itself is made out of durable, cotton canvas material that reviewers say is "high-quality."
Caroline’s Cakes Caramel Cake Bites
These bite-sized, handheld desserts are less than $30, and are a great way to ensure you don’t show up empty-handed to a party.
With one bite you’ll taste yellow cake under a layer of sweet caramel icing, coated in white chocolate and a chocolate drizzle to top it all off.
Living Proof Perfect Hair Day Dry Shampoo
Most optimal for those with fine or thinning hair, this dry shampoo is well-loved by the TODAY team, with one former editor saying "this is the only one that doesn’t leave residue, isn’t greasy, smells lovely and leaves my hair looking like I washed it that day."
Malin + Goetz SPF 30 Mineral Sunscreen
ICYMI, experts say that mineral sunscreen is safer and better for your skin than chemical sunscreen, because of the way they sit on top of your skin rather than seep inside it and get into your bloodstream.
This SPF 30 option from Malin + Goetz is lightweight, suitable for all skin types — including sensitive and mature skin — and reviewers say it doesn't feel sticky on the skin.
How we chose
The Shop TODAY editors and writers search the internet to find the best products out there. We interview expert sources, comb through customer reviews and even use our own personal experiences to make shopping easier for our readers.
As an editorial team, we independently create content and determine coverage based on research, reporting and what we think TODAY.com readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by retailer, not TODAY. Pricing and availability are accurate as of publish time. The picks were all chosen by Jenna Bush Hager.
Meet the expert
- Jenna Bush Hager is an author, journalist and the co-host of Jenna and Friends. She joined TODAY as both a correspondent and contributor in August 2009.
The Flat Lay Co. Flat Lay Makeup Bag
The Flat Lay Co. Flat Lay Makeup Bag