My search for the perfect concealer first started when I hit my mid-20s. It quickly became a necessary step in my makeup routine for highlighting my skin and adding much-needed depth to my face. You can say that my search has turned into a full-blown obsession — so far, I’ve tested formulas from no less than 30 brands at every price point. (If it’s sold at Sephora, trust me; I’ve tried it.)
As someone who obviously likes to stay up to date on the latest makeup finds, I follow a number of YouTube beauty gurus to keep well-informed. So, when I came across multiple videos raving about the E.l.f. Hydrating Camo Concealer, you can say that my interest was piqued.
This concealer delivers on full coverage
The brand’s long-time customer favorite concealer claims to have a 16-hour wear time and comes in over 20 different shades. After eyeing the 1,100 five-star ratings on Amazon and the $7 price tag, I didn’t think twice about trying it myself to see what this “camouflaging” product can do.
First impressions? I love the consistency. The concealer has a thick, creamy and luxurious texture to it, surprisingly similar to a few of the high-end products I’ve tried in the past. The formula goes on super smooth and doesn’t dry down too quickly, giving me ample time to go in with my beauty sponge to blend as much I need to.
E.l.f. promises full coverage, and its Hydrating Camo Concealer certainly delivers. The best part is that the formula is buildable and can be layered depending on how much coverage you desire. I use two shades: Deep Caramel to highlight my cheeks and the bridge of my nose, and Deep Olive to use with my color corrector to conceal my hyperpigmentation. Both feel lightweight on the skin and leave a lovely matte finish, but they can be a bit drying if you don’t moisturize before applying.
If you prefer an applicator that offers more precision, be careful with this one. The doe-foot is pretty large and gives off a lot of product at once. It’s certainly not a deal breaker for me, but I make sure to always go in with a light touch.
I have yet to wear this concealer for a full 16 hours, but I can say it holds up well during long days in the hot Texas sun. After about eight hours, the product never flaked or creased under the eyes. What it did do was give off a gorgeous golden undertone that I can’t wait to show off in the summertime.
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