From swimming in chlorine and saltwater to spending days under the sweltering sun, this season can be especially harsh on your hair. Luckily, it's easy to salvage your strands without an expensive trip to the salon thanks to at-home color kits from brands like Clairol. Whether you just need to touch up a few grays or want to try out a completely new shade, beauty expert Michelle Park stopped by TODAY to help you pick out your perfect box dye.
Whether you are a blonde, brunette, redhead or have jet black tresses, Clairol has endless options for everyone to find their match. Looking for a permanent change? There's the brand's Nice'n Easy line, which combines three tones and highlights to create natural-looking locks, as well as the ColorStrong line, which is enhanced with a bonding treatment to reinforce hair structure. Not quite ready to commit to one color? Clairol's Natural Instincts line is semi-permanent, meaning it'll give you that glossy hue upon application but still wash away gradually. And if you only need to tackle the top of your crown, their Root Touch-Up kits cover grays in just 10 minutes.
The summer may be fading fast, but you can keep your hair color looking vibrant as ever by shopping Park's top picks below.
Clairol hair color kits seen on Jenna & Friends
Want to know Park’s secret weapon between salon visits? Clairol’s Root Touch-Up kits! They only take 10 minutes to apply, give full gray coverage and don’t budge one bit. Not to mention, they come with a brush so you can actually hit your part and your temples. Browse through even more shades here and here.
Nice'n Easy is what Park calls the "OG box dye," and it's still one of the best for natural-looking color for up to eight weeks. With three tones and highlights built in, it mimics real hair color instead of falling flat. Plus, this pick will make your strands look shiny — not fried. Browse through even more shades here.
First-time hair dyer (or scared of commitment)? This semi-permanent dye is for you. For starters, it's packed with coconut oil and aloe so that your hair feels soft — not processed. There's also no ammonia, making it gentler and better smelling. And finally, Park loves that it still blends grays without going full opaque. Browse through even more shades here and here.
Get a box dye that does both! Park's pick actually strengthens your hair upon application, leaving you with vibrant color that holds up for eight weeks. Plus, the formula is vegan, the packaging is eco-conscious and there's no ammonia in this collection either. Browse through even more shades here.
Shop more pro hair tools to use at home.
How we chose the best hair color kits from Clairol
The Shop TODAY editors and writers search the internet to find the best products out there. We interview expert sources, comb through customer reviews and even use our own personal experiences to make shopping easier for our readers.
For paid content, the Shop TODAY editorial team independently chooses products to recommend that are sold by the brand (in this case, Clairol, which is owned by the parent company Wella). The brand does not review or approve the content. Learn more about Shop TODAY.
Meet the expert
- Michelle Park is a beauty expert and contributor for Shop TODAY.





