Black Friday 2023 is the perfect opportunity to stock up on baby essentials at a discount. So if you're searching for the best Black Friday deals on things like bottle cleaners and sterilizers or newborn apparel lined with cozy fleece, now is the time.
The best part about these Black Friday deals? They start at just over $4. Keep checking back throughout the day as we add more of the top Black Friday sales to this list. Plus, for even more ways to save on Black Friday and beyond, download our coupon extension, Shop TODAY Savings to score deals on over 40,000 retailers and get TODAY-exclusive deals
Baby deals | All of our Black Friday deals 2023 coverage
Black Friday 2023 Baby Deals
At more than 50% off, now is the time to stock up on essentials like this baby oil from Johnson's. According to the brand, the formula is clinically proven to be gentle on baby’s skin, easy to spread and capable of locking in moisture on wet skin.
Baby will go bananas for this massaging teether that's 39% off right now. According to the brand, it also functions as a toothbrush to assist in cleaning baby's gums and new teeth, with a fun banana shape that's easy for parents to hold. Plus, it's dishwasher safe!
A bestseller, these teether keys with over 100,000 ratings on Amazon are on sale today. The brand says that the textured surface massages and stimulates gums to help aid the eruption of front, middle and back teeth. You can even place them in the fridge so that they have a cooling effect on baby's gums.
Your little one needs to stay hydrated, too! Luckily for you, these top-rated sippy cups are on sale today. The brand says that the TOUCH-FLO valve prevents drips and spills by only opening when your child sips from it. These low-maintenance, easy-to-clean cups are dishwasher safe.
Amazon’s No. 1 bestseller in the Oral Pain Treatments category is 30% off right now. These silicone baby teethers are textured and hollow, meaning babies 12 to 18 months can experience the benefits of added gentle pressure on the gums, helping to soothe irritation.
These fun spinner toys have a suction cup backing that allows them to stick on a number of surfaces, so baby can play without dropping or throwing the toy out of reach. Plus, they're 50% off right now.
For just $8, help them sleep soundly in these cotton pajamas that are also breathable and lightweight enough that they can play in them too! With a plethora of designs and sizes that can fit preemies through infants nine-months-old, these footie pajamas don't include grips on the feet, however does include an inverted zipper that won't get caught or stuck anywhere.
Preparing formula has never been so fun! Holding about 30 scoops, this container is designed to be travel-friendly, so you never have to worry about using plastic bags again.
Accidents happen — and that’s what these washcloths are for. Made with a soft, natural cotton, your baby’s delicate skin will be well cared for.
Celebrate their first Christmas with this adorable set from Carter's that features a long-sleeve onesie and striped pants with Santa on the butt. Also available in a Hanukkah option that includes a dreidel on the butt, this set is available in preemie sizes through 24 months.
With over 95,000 ratings on Amazon, this bestselling manual breast pump being on sale is a discount you won't want to miss out on. The brand shares that, unlike expensive and fussy electric alternatives, this option doesn't require cords or assembly and is easy to clean by simply boiling in water for a few minutes. While you're at it, don't forget to add this breast milk storage bag deal to your cart, too.
Make sure your precious little one is dry after bath time with this hooded towel. With an almost perfect five-star ratings, it's safe to say that this towel is as well-liked as it is adorable.
If you have yet to stock up on cold-weather wear for your newborn, Monica + Andy makes it easy with their Black Friday sale and variety of fleece-lined clothing.
These fleece leggings are now under $13, available in nine colors and sizes newborn through 10 years.
Getting caught in rain, snow and extreme wind is already tough, but with a kid in tow? We’d call that a disaster — unless you have this convenient stroller accessory that can keep your little one comfortable and, more importantly, protected from the elements.
If your stroller didn't come equipped with cup holders already, this affordable version from Wonderfold also includes space for your phone.
Available in two different colors, this plastic product clasps onto the handle or side of the stroller. "Sturdy," "good quality" and "snug" on the handlebars are all reasons why reviewers adore this addition.
Whether you’re hoping to secure for your own bundle of joy, or looking to earn ‘best gift’ at the baby shower, choose the bringing home baby blanket that can be passed down between siblings over the years.
There are over 30 designs and patterns to choose from, including Disney characters like Minnie Mouse or Pooh Bear, and pink or blue stripes. Reviewers love this blanket (which can also be customized!) because it’s “so soft,” and the prints are “adorable.”
This price of this nasal aspirator with over 35,000 ratings is slashed by 31% on Amazon right now. It comes with 24 hygiene filters, so you can free up baby's airways without the risk of contamination.
You'll be glad you snagged this deal on a stroller fan attachment when summer — or your next warm weather getaway — rolls around. The flexible attachment can be angled however you'd like and the fan can turn 360 degrees, so you and baby can stay cool on the go.
With over 160,000 ratings on Amazon, this no-touch thermometer can help you get a read on baby's temperature in seconds — without waking them up, since it vibrates instead of beeping when the temperature is displayed.
Parents of newborns know that the right bottle can be the difference between a calm baby and a gassy one. These babas are made with a special silicone nipple specifically designed to keep air out and milk in for fuss-free feeding.
Safety first! With this mirror, you can keep an eye on your little one while hitting the open road, without messing with the angles of your car's rearview mirror while driving.
Buying in bulk is always a smart way to save money, and combining that tactic with buying products that are on sale for Black Friday maximizes savings. These breast milk storage bags with over 90,000 ratings are $20 off right now, meaning you can score 200 of them at a major discount.
They’re only little once, so take every opportunity to document all of their achievements, funny moments and cute photos in this adorable memory book.
Triple Paste is a pediatrician-recommended diaper rash ointment that treats mild to severe rashes, claiming to soothe baby’s bum and prevent future diaper rashes. According to the brand, this diaper rash cream is free from fragrance, alcohol, talc, dyes, parabens, phthalates and preservatives, making it gentle enough for daily use and safe for even the most sensitive skin.
This one's for the mom-to-be! This pillow will keep her comfortable throughout her pregnancy and makes a great gift for any expectant mother in your life. According to the brand, the U-shaped cushion is designed to hug and support her back, hips, belly and legs.
As any parent knows, you go through baby wipes pretty quickly — and nothing is worse than running out. That's why it's smart to stock up on them while they're on sale. Right now, you can snag this bulk 12-pack at a discount and get 720 wipes in total.
If your child's accessories and essentials have taken over the stroller storage spots and diaper bag, simply attach this console to the handle of the stroller to access necessities of your own.
With two insulated cupholders that can keep drinks warm and cold, plus zipper, mesh and covered pockets, there's plenty of room for everything parents need. This console "does not disappoint," according to reviewers, who also love it because it's practical and even holds Stanley cups without needing to force them to fit.
No one's favorite part of playtime is cleanup, but it doesn't have to take ages to get all their toys put away. According to the brand, this storage organizer and play mat holds an impressive nine gallons of toys and can be wrapped back up in seconds. Plus, it'll be useful for years to come as kids grow up and move onto new toys.
If your little one can’t get enough of tummy time yet they’re bored of their current play mat, switch things up with this one from Tiny Love that features 30 songs, 18 activities and engaging woodland animals.
Simply toss this mat in the washer for an easy clean, and adjust the arches at the top so your child can reach the characters.
Available in seven colors, avoid spills staining your floor thanks to this splat mat that can be simply wiped down after meals. It's made out of vegan leather, making it a more elevated accessory.
This weighted sack helps calm babies up to 36 months, helping them sleep longer. Much like an adult weighted blanket, this weighted sleeper uses gentle pressure to increase relaxation and security. This top-rated option is on sale for Black Friday, making this the perfect time to buy one.
If you’re prepping to have a baby of your own or need a last-minute baby shower gift, this bath time starter kit includes all the basics needed to gently and safely clean their baby at any stage.
The set comes with a bath tub, rinse cup and spout cover, each one made with non-toxic plastic. The tub even includes EVA foam (most commonly found in sandals), to provide comfort.
According to the brand, this sturdy baby gate can withstand up to 150 pound impacts, so it'll stay put — even if you've got a dog or other kids around. It has garnered over 14,000 ratings on Amazon, and reviewers praise how easy and quick the installation process is.
For a diaper bag that seems to do and hold it all, this version from Baby Brezza is now $20 off. With an included changing pad, you never have to worry about running off or finding a restroom — simply unfold the bag to reveal a station that includes flaps to conceal your child.
This bag also includes insulated side pockets, perfect for helping food and bottles stay fresher, longer. Plus, with 13 pockets, this bag can hold everything from your phone to their playthings.
When you’re packing for an all-day affair, stroller storage is crucial. This compact model has a surprising amount of space to fit all of the essentials. And, if you’ve seen your coffee intake spike since becoming a parent, this stroller features a “HUGE” cup holder to house your super-sized pick-me-ups.
Take the heavy lifting out of cleaning and drying baby bottles and pump equipment with this gadget that promises to steam away 99.9% of germs with one touch of a button.
This tool has four functions: sterilize and dry baby bottles and pump equipment, do both actions separately and to serve as storage for the equipment mentioned. Multiple reviewers noted this product is a “life saver,” questioning how they ever managed without it.
If you need to be hands-free for a couple of minutes, let baby rock in this 2-in-1 item. With both stationary and rocking features, the height of this rocker can also be adjusted to three different positions, including one that folds down completely for easy storage.
It's made with polyester fabric and weighs 10 pounds, making it easy to move from room to room.
Owlet's innovative smart baby monitor is 33% off this Black Friday. The wearable monitor helps track your baby as they sleep, sharing the total number of times they wake up, their heart rate, oxygen level, sleep quality, and hours slept.
Black Friday deals can’t be beat, especially when it comes to big ticket items like car seats. If you’re in the market, consider this option that can be used in both rear- and front-facing mode.
Keeping baby safe is top priority, and this car seat that can be used in both forward- and rear-facing modes is designed to do exactly that. According to price tracker CamelCamelCamel, certain colors are currently marked down to their lowest price ever.
This top-rated car seat from Graco is also on sale for a limited time. The bestseller boasts over 20,000 ratings on Amazon, and it's a whopping $100 off right now.