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When is Amazon's Prime Sale in October? Everything you need to know

Plus, everything you need to know about the two-day sale.
Kara Birnbaum / TODAY

On the heels of Prime Day in July, Amazon's biggest sale of the year, the retailer is returning with huge deals during its just-announced Prime Early Access Sale. And, surprise! It's now just hours away.

Rumors of a second Prime Day have been circulating the web for months, but the retailer officially confirmed that another giant two-day sale is happening tomorrow, just in time for the holiday shopping rush. Below, we're running through everything we know about the event and how you can prepare to save big.

What is the Prime Early Access Sale?

A brand-new global event launched by Amazon that is exclusive to Prime members. According to Amazon, shoppers can expect to see hundreds of thousands of "Black Friday-caliber deals." Similar to the sales seen in July, you can look forward to price slashes on a wide range of products, from Peloton to New Balance to Alexa devices, in addition to select items being marked down to their lowest prices of the year — Murad, Caudalie and Philips Sonicare, to name a few.

“We are so excited to help Prime members kick off the holiday season with Amazon’s new Prime Early Access Sale — an exclusive opportunity for members to get deep discounts on top brands we know they are looking for this time of year,” said Jamil Ghani, vice president of Amazon Prime. “And members can start enjoying exclusive Prime benefits and offers now, plus find gift ideas for the family with our holiday gift guides and this year’s Toys We Love list.”

During the event, Amazon will also be introducing its first-ever Top 100 list, an exciting curation of deals from popular brands like Samsung, iRobot, Peloton and KitchenAid, as well as up to 80% off Fire TVs, discounts on Ashley Furniture and much, more more, the retailer shared. Make sure to keep an eye on it (or have your Alexa devices do that for you!), since the list will drop new deals across all of the top categories, including tech, beauty and fashion, throughout the entire two-day sale.

What time is the Prime Early Access Sale?

The Prime Early Access Sale is scheduled to take place on Tuesday, Oct. 11 at 12 a.m. PDT through Wednesday, Oct. 12; early deals began on Monday, Sept. 26. Plus, the event is global, with deals reaching as far as Austria, Canada, China, France, Germany, Italy, Luxembourg, the Netherlands, Poland, Portugal, Spain, Sweden, Turkey and the UK. So, no matter where you are, if you're already looking to grab gifts for family, friends and loved ones, you can start shopping right now.

What's the difference between the Prime Early Access Sale and Black Friday?

The Prime Early Access Sale will take place in October and is exclusive to Prime members, unlike Black Friday deals, which are open to everyone. Non-Prime members can sign up for a 30-day free trial, which will also give you access to four months of free Amazon Music Unlimited, a one-year Grubhub+ membership and free same-day, one-day, and two-day shipping.

Is there only one Prime Day a year?

Until now, Prime Day has been an annual event, typically held during the summer months. In 2020, Amazon moved its Prime Day event to October due to the pandemic, but Prime Day 2021 and Prime Day 2022 were held in June and July, respectively. This is the first year where there will be two Prime-exclusive Amazon events, according to Amazon.

How much is Amazon Prime?

A monthly membership costs $14.99 a month, but you can also purchase an annual membership for $139. Students can get a Prime membership for only $7.49 per month or $69 per year — and college students who have yet to try Prime Student can sign up for a six-month trial. Those with qualified government assistance can also receive a Prime membership for just $6.99 after their free trial.

How to find the best Prime Early Access Sale deals

If you want to save big during the Prime Early Access Sale, here's the best way to prep:

  • Have an Amazon Prime account.
  • Download the Amazon Prime app and allow notifications.
  • Use your Alexa. Set up the virtual assistant to notify you of deals on anything in your cart, wish list or saved for later section up to 24 hours before they're even available. You can ask, "Alexa, what are my notifications" to learn more about the sales you're interested in and even have Alexa buy something for you once the deal goes live.
  • Set up deal alerts. Receive personalized push notifications about updates on your recently viewed items throughout the event. Shoppers can set this up via their Amazon App between now and the first day of the sale on Oct. 11.

What to buy during Prime Early Access Sale 2022

According to Amazon, you should expect to see some of the lowest prices of the year on big name brands like New Balance, Samsung, KitchenAid and more. From what we've gathered, the best deals will be on home goods and tech products with some Fire TVs going on sale for up to 80% off, according to the retailer. Other deals to look out for include products from adidas, Philips Sonicare and Ashley Furniture, among others.

Shop Prime Early Access Sale deals now

You don't have to wait until tomorrow to take advantage of some great deals. Amazon has already released its 2022 "Toys We Love" list as well as a home gift guide ahead of the event for everyone to shop now. We'll keep you updated with more gift guides that may drop before the event kicks off, but until then, here's a look at some of our favorite Prime Early Access deals you can grab right now.

Bagsmart Toiletry Bag

Insignia 43-Inch LED 4K UHD Smart Fire TV

Joomra Pillow Slippers

Sony WH-XB910N Noise-Canceling Headphones

Amazon Fire TV Stick with Alexa

Crock-Pot 7-Quart Oval Manual Slow Cooker

Hoperay Shredded Memory Foam Pillow

American Soft Linen 6-Piece Towel Set

Coolife 3-Piece Hardside Luggage Set

iRobot Roomba J7

Downluxe Solid Comforter Set

Anrabess Turtleneck Sweater

Vepose Women's Ankle Boots

Amazon Eero 6 Dual-Band Mesh Wi-Fi 6 Router

CGK Unlimited Queen Size Sheet Set

Dokotoo Corduroy Button-Down

Uaneo Plaid Shacket

Miholl Long-Sleeve Lace Blouse

Englander Queen Air Mattress with Built-In Pump

Revlon One-Step Volumizer 1.0

Bestope 16-Piece Makeup Brush Set

Trendy Queen Quarter Zip Hoodie

Leggings Depot High-Waist Leggings

Hoover PowerDash Pet Compact Carpet Cleaner

ComfiLife Gel Enhanced Seat Cushion

TP-Link AC750 WiFi Extender

Toshiba 50-Inch Class C350 Series LED 4K UHD Smart Fire TV

Top deals from Amazon Prime Day

During every Prime event, we see shoppers take advantage of epic discounts on the retailer's most popular products across every category, from Roku devices to Color Wow products and big-ticket appliances. Whether you're looking to fill up your carts early or just want to get an idea of what's to come this October, we've rounded up some of the bestselling Prime Day products we've seen throughout the years that you can shop now.

Bondi Sands Self Tanning Foam

Shiatsu Neck and Back Massager

AquaSonic Duo Pro Ultra Whitening Electric Smart ToothBrushes

Daily Ritual Jersey Ballet-Back T-Shirt Dress

Hard As Hoof Nail Strengthening Cream

Daybetter LED Strip Lights Kit with Remote and Power Supply

Black+Decker MarkIT Picture Hanging Kit

Beakey Makeup Brush Kit

MyForest Motivational Water Bottle

iMethod Eyebrow Pen