How ex-Hooters waitress turned Cinnabon into a $1 billon brand

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Kat Cole started working at Hooters at age 17, learning how to cook and tend bar. Her strong work ethic helped her become the restaurant chain’s youngest vice president by the time she was 26. TODAY’s Jenna Bush Hager reports that Cole’s strategy helped turn Cinnabon into a $1 billion brand when she moved on to the bakery store chain. (Run time: 5:07)