Style

Use these fashion trends, style tips, hair ideas and beauty products for style inspiration on TODAY. Discover celebrity style hacks, shop fashion and more!

5d ago

People Beauty Award Winners: E.L.F. Hair, Eucerin Lotion, More

This year marks the 12th annual People Beauty Awards, and People deputy beauty director Jackie Fields joins TODAY’s Jenna Bush Hager and Sheinelle Jones to some of the winning products, including E.L.F. Hair Never Thirsty Shampoo, Eucerin Body Lotion, and more!
People Beauty Award Winners: E.L.F. Hair, Eucerin Lotion, More
People Beauty Award Winners: E.L.F. Hair, Eucerin Lotion, More

Celebrities Turned The U.S. Open Into A Masterclass On Style

From star athletes to actors, celebrities brought the heat to the 2026 U.S. Open
9d ago

Shop Fall Finds and Trends: Dry Wash Spray, Sleep Mask, More

Shop TODAY’s Julie Ricevuto shares a walkthrough trending products and new launches for the fall season. Products a dry wash spray for clothes, ceramide neck stick and more!  
Shop Fall Finds and Trends: Dry Wash Spray, Sleep Mask, More
Shop Fall Finds and Trends: Dry Wash Spray, Sleep Mask, More
11d ago

Alison Brie Goes Blonde and Confirms a New Role: ‘It’s For a Part!’

The 43-year-old actor, who is typically a brunette, last went blonde for a role in 2019.
Alison Brie at the Creative Arts Emmy Awards Night 2 on Sept. 6, 2026 in Los Angeles.
Alison Brie at the Creative Arts Emmy Awards Night 2 on Sept. 6, 2026 in Los Angeles.
19d ago

Fresh Finds to Get Ready for the Fall: Cardigan, Dutch Oven, More

Before the temperatures and the leaves begin to drop, Shop TODAY fashion and lifestyle contributor Chassie Post shares fall essentials from Target. Products include a cotton cardigan, a Dutch oven, a chenille blanket and more.
Fresh Finds to Get Ready for the Fall: Cardigan, Dutch Oven, More
Fresh Finds to Get Ready for the Fall: Cardigan, Dutch Oven, More
20d ago

Shop These Home and Beauty September Bestsellers on Amazon

From home upgrades to fall fashion, September is the perfect time for a refresh. Lifestyle contributor Neha Joy stops by TODAY to share September bestsellers, including dry shampoo mist, microwave mats, trench coats, and more!
Shop These Home and Beauty September Bestsellers on Amazon
Shop These Home and Beauty September Bestsellers on Amazon

Dolly Parton shares photo of her 'real hair,' reflects on love of wigs in new book

Looking at Frederick's of Hollywood catalogs as a teen played a role in Parton's famous look, the legendary performer wrote in her new memoir.
Dolly Parton
Dolly Parton
30d ago

People Are Divided On Margaret Qualley’s ‘Barefoot Sandals’ Red Carpet Look

The look instantly went viral for its controversial aesthetic, with some loving the high-fashion shoes and others saying that they weren’t shoes at all.

40 Gifts for In-Laws That Will Leave a Great Impression

These picks will take the stress out of shopping for the extended family.
33d ago

Travis Kelce and Taylor Swift’s Wedding Bands Analyzed by a Jewelry Pro

A jeweler shares her favorite detail from Swift’s wedding band, designed to complement her engagement ring.
35d ago

See What’s Inside Shop TODAY’s August Edit Box

Shop TODAY lifestyle and fashion contributor Melissa Garcia stops by Studio 1A with a look inside The August Edit Box packed with top beauty brands at 72% off. Products include the Tower 28 Makewaves mascara, IGK disco disco clear gloss spray, and more!
See What’s Inside Shop TODAY’s August Edit Box
See What’s Inside Shop TODAY’s August Edit Box