Bye-bye, ponytail! Ariana Grande has a new lavender 'do now
New man, new 'do!
Curly? Straight? Wavy? How to choose the right hair brush for your hair
Can the wrong brush be responsible for your bad hair day?
5 blushes that are perfect for a light summer look
Get just the right amount of rouge.
'Mamma Mia!' star Amanda Seyfried swears by this $5 mascara to accentuate her eyes
You just might run into her the next time you hit the drugstore.
Foundation made easy! Find the right shade for you with these brands
Bobbie Thomas shares her recommendations.
The best style and beauty deals for Amazon Prime Day 2018
Looking to upgrade your closet or restock your bathroom cabinet? Today's the day!
Prime Day Deal Alert: 30 percent off a magic pimple drying cream
This magic drying cream is the secret to clear skin overnight.
Prime Day Deal Alert: Snag our TODAY favorite flat iron for only $10
5,000 positive reviews can't be wrong.
Swimwear company rewrites poolside fashion 'rules' to include body hair, cellulite
They have a list of new "Pool Rules" we should follow — none of which compare your body type to a fruit.
37 drugstore summer beauty picks celebrity experts adore
These drugstore beauty buys will protect your hair, skin and nails from the harsh elements of summer.
I got my face whipped for better cheekbones and I would totally do it again
Facial exercises are the latest beauty trend, but do they actually work?
These joyful lingerie ads include models with disabilities and chronic illnesses
The inspiring new ads show that it's time for more ad campaigns to embrace all forms of beauty.
Actual migraine sufferers do not find the Instagram 'migraine pose' very funny
This selfie trend is causing a headache.
How to fix frizz, greasy roots and other summer hair woes
Pool hair, don't care.
The 13 best drugstore lipsticks, according to celebrity makeup artists
From matte to shiny, we found the best affordable lipsticks around.
Waves without the hassle? This gadget curls my hair in under 10 minutes
And no, it doesn't cost a million dollars.
Need a pedicure? I tried Amazon's top-rated $10 foot file — and it's amazing
Perfect for sandal season!
Grown-ups can turn into princesses with this Disney World makeover
The magic of a Disney makeover isn't just for kids anymore.
This is the trick to getting your hair to grow longer, faster
Trying to speed up hair growth? Here's what actually works (and what doesn't).
This popular hair remover with 7,000 Amazon reviews is truly painless
One mom tried it and here's what she thought
Bobbie's Buzz: 18 new products to keep you looking and feeling cool this summer
Everything you need to look cool, stay hydrated and treat yourself!
This new manicure lasts longer than gel polish and doesn't use UV light
How does this new long-lasting manicure trend compare to gel nails?
Considering an anti-frizz treatment? Here's what you need to know
Here's what you need to know about keratin treatments and Brazilian blowouts.
Heidi Klum keeps her skin smooth with a $10 gentle apricot scrub
She's no fuss about her beauty routine.
Deal of the Day: 40 percent off sea salt beach wave spray from Leyla Milani
Even if you can't make it to the beach tomorrow, you can still get beach waves!
Kelsea Ballerini breaks up the social media 'highlight reel' with makeup-free video
Country music pop star Kelsea Ballerini just posted a makeup-free video to Instagram and she's still gorgeous.
Debra Messing loves her curly hair — even though she once looked 'like a poodle'
Debra Messing originally thought her hair made her "stand out too much" until she realized it made her unique.
We tried Kaley Cuoco's soothing pre-wedding eye mask — and loved it
Amy Schumer and Goldie Hawn are also fans of these vegan, cruelty-free patches.
15 drugstore shampoos celebrity hairstylists can't live without
Red carpet-worthy strands don't have to come with a hefty price tag. Look no further than your local drugstore for A-list options at B-list prices.
Easy sunburn-healing hack goes viral, but does it really work?
Be warned: It's a little messy.
Tess Holliday fills us in on beauty tips: 'Whatever makes you feel good'
For her, beauty is a journey.
This women's razor brand is making history by showing body hair in its ads
Body hair, don't care.
The best affordable beauty from Allure's new Readers' Choice Awards
The readers have spoken.
The 9 best hair removal products, according to hair care experts
Ready for a smooth, fuzz-free look?
Jessica Chastain's sleek new bob is the perfect laid-back cut for summer
Summer hair inspiration, anyone?
This maternity company features actual pregnant women in their ads
Bye bye, basketball belly.
8 beauty deals worth checking out at Sephora right now
Beauty products can be expensive ... but they don't have to be.
Mindy Kaling told us her post-baby, anti-aging secret
And no, she's not getting any sleep.
The 1 product you should add to your beauty routine for clearer skin
Don't hide behind makeup!
‘Queer Eye’ star Jonathan Van Ness has 1 piece of advice for his younger self
The beloved "Queer Eye" groomer shares his words of wisdom.
Bryce Dallas Howard swears by this $10 green tea face cream for radiant skin
The 'Jurassic World' star shares her beauty secrets and fills us in on the new movie, which is out today.
Gabrielle Union is going 'crazy' for her new short bob — see her rocking video!
It's the shortest the actress has ever cut her hair and it looks amazing!
Beauty Video
This summer’s top style trends to watch for
Here’s how to choose the best foundation shade for your skin
Summer hair woes? Try these 4 miracle for frizz, greasy hair
Beauty products to stay cool — and stylish — this summer
How do you treat acne in the summer? Skin professionals weigh in
6 beauty products to stock up on, according to Allure’s Reader’s Choice Awards
Beauty products with natural ingredients: Rose oil shampoo and more
Can beauty departments help retail stores survive?
Award-winning beauty products for split ends, dull skin and more
Dermatologist explains how to deal with adult acne
Why exfoliating brushes may be doing your skin more harm than good
How some beauty brands are thriving in the digital age
‘Like a totally different person!’ She gets an Ambush Makeover before 40
Steals and Deals on beauty products: Hair accessories, nail polish, more
Pink is on the cover of People magazine’s ‘Beautiful’ issue
Carol Alt reveals the surprising beauty item she always has in her purse
Glamour magazine reveals its award winners for drugstore beauty buys
How to change your hair and make yourself look 10 years younger
This California mom started a skin-care company in her own kitchen
This woman turned her cosmetics business into a billion-dollar brand
‘Oh my lord, beautiful!’ This woman loves her Ambush Makeover
Spring beauty trends for under $30: Glitter lipstick and more
‘Who is that person?’ Grandmother of 12 loves her Ambush Makeover
5 beauty trends to try: Charcoal eyeliner, blurred lips, more
