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Beauty

Get the scoop on everything from makeup and nails trends to skin care tips.

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How to know which sunscreen is best for every occasion

Whether you’re going to the beach, playing sports or just heading to the office, it's always a good time to protect yourself from the sun. NewBeauty senior editor-at-large Sarah Eggenberger joins TODAY to share her top sunscreen picks for spending time outside — no matter where you’re going!

Shop TODAY

3d ago

Shop TODAY

Shop these bestselling hair products — up to 25% off!

Hairstylist Lacy Redway joins TODAY with bestselling tools and products to get your favorite celebrity’s look. Items include a hair dryer, hot rollers, leave-in conditioner and more.
Shop these bestselling hair products — up to 25% off!
Shop these bestselling hair products — up to 25% off!

Beauty

8d ago

Beauty

Experts share do's and don'ts for keeping your hair hydrated

If you were looking for a comprehensive dry hair guide, you found it.
Woman putting oil in her hair
Woman putting oil in her hair

Beauty

11d ago

Beauty

Do you have any beauty questions for the 'Eyebrow Queen'?

Tell Anastasia Soare all of your beauty inquiries!

Beauty

15d ago

Beauty

Struggling with rosacea? Derms say these skin care products help reduce redness

There's a product for every step of your routine.
Woman touching her face while looking in her mirror
Woman touching her face while looking in her mirror

Pop Culture

16d ago

Pop Culture

Brittany Mahomes lets go of her signature blond locks for a ‘spicy’ new look

“Casually breaking the internet on a Wednesday afternoon," one fan wrote of her new look.
Brittany Mahomes
Brittany Mahomes

Shop TODAY

17d ago

Shop TODAY

Real Simple's 2024 Smart Beauty Awards: Shop the winners!

Real Simple is out with the winners of their 2024 Smart Beauty Awards! Beauty director Heather Muir joins TODAY to share six of the products to help revamp your beauty routine for spring, including liquid eyeshadow and eyeliner, cooling water jelly tint and more.
Real Simple's 2024 Smart Beauty Awards: Shop the winners!
Real Simple's 2024 Smart Beauty Awards: Shop the winners!

Shop TODAY

22d ago

Shop TODAY

Bobbie's Bests: PJ sets, eye masks and more — all 50% off!

TODAY Style editor Bobbie Thomas joins Hoda & Jenna with exclusive deals on some of her favorite products. Items include stylish pajama sets, fragrances, eye masks and more. 
Bobbie's Bests: PJ sets, eye masks and more — all 50% off!
Bobbie's Bests: PJ sets, eye masks and more — all 50% off!

Shop TODAY

23d ago

Shop TODAY

These are the final picks from Shop TODAY’s first bracket

Thousands of viewers voted on the matchup between 16 must-have products for spring across fashion, beauty, home and tech. Now, Shop TODAY editorial director Adrianna Brach steps into Studio 1A to reveal the results of the first ever Shop TODAY All-Stars Bracket.
These are the final picks from Shop TODAY’s first bracket
These are the final picks from Shop TODAY’s first bracket

Shop TODAY

36d ago

Shop TODAY

Shop these essential items before your next spring trip

Before you pack your bags for your next vacation, beauty expert Ami Desai joins Hoda & Jenna to share essential items for spring-time travel. Products include a stackable makeup kit, a brush set, small bags and more!
Shop these essential items before your next spring trip
Shop these essential items before your next spring trip

Style

38d ago

Style

Need a hair makeover for an upcoming event?

Tell Hoda and Jenna why you need a hair makeover for your future celebration!

Shop TODAY

38d ago

Shop TODAY

TODAY Bestsellers: Viral jumpsuit, serums, knives and more!

Shop TODAY editorial director Adrianna Brach stops by Studio 1A to share bestselling products for spring, including a viral jumpsuit, facial serums, a 15-piece knife set and more.
TODAY Bestsellers: Viral jumpsuit, serums, knives and more!
TODAY Bestsellers: Viral jumpsuit, serums, knives and more!