We tried this stretch mark remedy with over 6,000 reviews — here's what happened
We used the popular product over 4 months.
Dylan Dreyer shares the story behind her new, darker 'do
Here's the story behind Dylan's new look.
Do lip-plumping glosses really work? Here's everything you need to know
Here’s which ingredients to look for and which to avoid.
This spinning makeup organizer keeps my bathroom counter clean
Make product clutter a thing of the past with this beauty organizer.
Damaged hair? We found 9 masks to repair dry, frizzy locks
At-home hair treatments? Sign us up!
I tried this $5 microfiber hair towel — and now my hair is never frizzy
It dries fast, too!
12 face and body moisturizers to save dry skin this winter
Baby it's cold outside!
This 'Game of Thrones' star is barely recognizable with pink hair and bangs
A girl has pink hair ...
Why more than 19,000 Amazon shoppers are crazy for this $11 face mask
We found it effective and easy to use!
13 drugstore face masks for glowing skin that celebrity experts love
Celebrity skin care experts share their favorite drugstore face masks for healthy, glowing skin all winter long.
Dry, itchy scalp? These 10 dermatologist-recommended shampoos can help
Wash your way to flake and itch free hair.
27 dermatologist-recommended skin care products to hydrate dry skin this winter
Try these easy remedies for your winter skin woes!
J.Lo goes makeup-free in stunning, fresh-faced selfie
The actress and singer is 49 and fabulous!
Kim Kardashian West's makeup artist has easy tips to simplify your beauty routine
Whether you want to contour or rock a bold lip, Kim Kardashian West's makeup artist is here to help!
Amy Schumer calls out person who edited her photo: 'I like how I look'
The comedian and expecting mom has no interest in looking like a carbon copy, she said.
News anchor says she was fired for her 'unprofessional' natural hairstyle
This news anchor was told her natural hair is too 'unprofessional' for TV
Who knew Kesha had so many freckles? Star shares powerful message behind selfie
The pop star revealed a face full of freckles in a surprising selfie.
Rosie O'Donnell on embracing gray hair — even if her kids don't love it
The actress and comedian welcomed her first grandchild in December.
The 9 best drugstore products for curly hair
Hairstylists swear by these drugstore products for curly hair.
Fans are loving the new face of Benefit Cosmetics, a model with Down syndrome
'This week has been amazing,' said Kate Grant, a 20-year-old model from Ireland.
Hailey Bieber has a brand new hairdo — pink hair!
Bye-bye, blond!
Deal Alert: This cult classic anti-aging cream is $9 right now
It can help to smooth fine lines and wrinkles.
Your favorite Bath & Body Works '90s scents are back — but only for 1 month!
Find out how to get your hands on some of your favorite retired fragrances.
'Januhairy': See why women are ditching the razor this month
Some women are going au naturale throughout the month of January. Here's why.
Kristin Cavallari denies rumor she's had Botox, fillers: 'Get your facts straight'
The reality star cleared the air on Instagram.
Kris Jenner looks exactly like Kim Kardashian West in her latest photo
We definitely did a double take!
Chris Messina has platinum blond hair now — see his new look!
The actor turned heads with his new 'do.
David Beckham wears green eye makeup on a magazine cover — and people love it
Beckham wasn't opposed to accentuating his commanding eyes.
Demi Lovato lashed out at fat-shaming ad — and got results
Lovato’s words led to a swift response.
17 drugstore body lotions that beauty editors can’t live without
Beauty editors share their favorite drugstore body lotions to buy now.
2 fabulous hairstyles to try for a new look in the new year
Celebrity hairstylist Chris Appleton drops by to share two fabulous looks to try out in the new year, both inspired by his famous client, Jennifer Lopez.
The 5 skin care products Ellie Kemper uses for great skin
The 'Unbreakable Kimmy Schmidt' star had great suggestions for tackling dry skin in the winter!
Skip the salon! 5 at-home hair dyes recommended by the pros
Hair color is made easy thanks to these pro-quality hair dyes you can try in the comfort of your own home.
Hoda Kotb rocks a sassy long ponytail worthy of the red carpet
She's red carpet ready!
Usher has a shocking new hairstyle and people can't stop talking about it
Is the new style permanent or temporary?
Do tattoo removal creams really work? Here's what experts say
Or are they a scam?
3 top style and beauty trends you'll see everywhere in 2019
We're ready for these 2019 trends!
'Mad Men' star Alison Brie swears by this $10 product for perfect skin
She never leaves home without it.
Our top 5 picks from Sephora's big year-end sale
Stock up on your makeup, haircare and skincare for the new year!
Kim Kardashian West defends letting her 5-year-old wear red lipstick
The reality star is being mom-shamed for her decision.
Lady Gaga has an icy silver hair color now — and it's gorgeous!
Silver bells, silver bells.
Here's why peppermint oil is the multitasking miracle you need now
Peppermint oil is pretty powerful!
Beauty Video
Winter skin saviors: How to get back to glowing this winter
Kim Kardashian West’s makeup artist shares 3 tips for perfect glam
How Emily Weiss built Glossier into a multimillion-dollar beauty enterprise
Behind the scenes of the Victoria's Secret Fashion Show
6 skin and body products from People’s Beauty Awards
7 drugstore beauty products, each under $20
5 award-winning beauty products for under $15
Ambush Makeover: ‘This is what 50 looks like’
Inside women’s love-hate relationship with makeup
How to rock a top knot like Ariana Grande
Better beauty basics: Coal toothbrushes, lip mousse and more
Change for a $20: How to create a complete makeup look at Target for less than $20
Are society’s beauty standards impacting our children?
Disney World offers magical Halloween costume makeovers
Fall fashion: See fabulous autumn coats for the entire family
These are the best multitasking beauty products for under $30
See the best products from Allure’s Best of Beauty awards
These cannabis-infused beauty products are all the buzz
See Allure magazine’s Best of Beauty award winners
Get It Together: How to repurpose your old beauty containers
Kathie Lee Gifford has a message for her body-shaming critics
Must-have beauty products that do the work while you sleep
How to look younger: Jill Martin shares appearance-boosting beauty products
Meet the woman who started her own million-dollar company, Kaleidoscope Hair Products
