Rihanna is officially getting into the hair business.
Fenty Hair, a “flexible line of products” for all hair types, dropped on June 13. She shared the news with a post on Instagram on June 4 that featured her sporting a blond pixie cut.
The singer is known for her many different hairstyles over the years and said her own experimentation with her hair inspired her to create the line.
“You know how much switching my hair up matters to me,” she wrote on Instagram. “I’ve had almost every texture, color, length, from weaves to braids to natural.”
“Every single product is designed to strengthen and repair all types of hair, which is what we truly need!” she added. “It’s time to play and get stronger by the style.”
Rihanna launched Fenty Beauty, the company’s flagship brand, in 2017, making waves in the makeup industry at the time with 40 foundation shades and 91 different products, partner LVMH said in a press release at the time.
“It was also important that every woman felt included in this brand. We are all so different, with our own unique skin tones, so we started with the 40 foundation shades out the gate,” Rihanna told TIME when the brand launched.
We rounded up some of the picks from her new line, which includes shampoo, edge control gel and more.
Shop Fenty Hair Products
The Comeback Kid Instant Damage Repair Treatment
Dealing with damaged hair? The brand says this treatment can "provide inside-out repair, support damaged keratin structures and strengthen strands." Plus, it's suitable for all hair types and textures.
Fenty Hair The Rich One Moisture Repair Shampoo
This shampoo targets buildup and oil for a non-stripping clean, the brand says. It's suitable for all hair types and textures and promises to smooth frizz and help detangle hair.
Fenty Hair The Rich One Moisture Repair Conditioner
Treat your strands to hydrating ingredients such as green coconut water and hydrating scents like amber and coconut with this formula. It promises softer, smoother hair after just one use.
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Fenty Hair The Richer One Moisture Repair Deep Conditioner
Need a conditioner that goes the extra mile? This Fenty Hair conditioner promises just that and is formulated for "very dry or chemically treated hair."
Fenty Hair The Protective Type 5-in-1 Heat Protectant Styler
Protect your hair from further heat damage with the help of this protectant, the brand says. Not only does it provide heat protection up to 450 degrees, but it also claims to smooth, detangle, add shine and tame frizz, too.
Fenty Hair The Homecurl Curl-Defining Cream
When it comes to heat-free styling, a curl cream can help protect against frizz and unruly curls. The brand says this formula adds definition, hold, hydrates, helps repair split ends and more.
Fenty Hair The Controlling Type Hair-Thickening Edge Control Gel
Tame flyaways and strengthen delicate hairs with this specially formulated gel. The brand says it is suitable for all hair types and textures and is powered by Fenty Hair's "proprietary complex" that helps repair hair.
