Sephora's Memorial Day sale is here! Save up to 50% off on summer beauty essentials

Shop markdowns on Dyson, Rare Beauty, Bobbi Brown and more.
Kara Birnbaum / TODAY
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All beauty gurus know that makeup is seasonal. Your May skin may not match the tone it was back in January. Maybe you're grabbing peachier shades of blush rather than cooler ones. And your skin and hair are going to need all of the protection they can get once June hits. Basically, it's time to stock up on your summer beauty basics, and Sephora is here to help with major savings.

The beauty brand's Memorial Day sale has arrived, and with it, a ton of discounts on makeup, skin care and hair tools — up to 50% off. Prepare to see $100 off Dyson hair dryers, deals on Rare Beauty body care and so much more. You can also shop select sale items at Kohl's, and Beauty Insiders can even enjoy free shipping.

Don't wait too long to get shopping because this sale ends when the Memorial Day parties do — May 26. To help you find the best deals, we did the digging for you and listed our favorites below.

Sephora Memorial Day makeup deals

Mini Pro Filt’r Instant Retouch Setting Powder

Don't let the makeup look you worked so hard on smudge or fade after an hour or two. Use this silky, loose powder to smooth out your look and even reduce the appearance of fine lines and wrinkles.

HD Skin Twist & Light 24HR Luminous Finishing Powder

Prefer a more luminous finish? This loose powder offers an ultra-fine formula that specializes in blurring the skin and allowing its natural glow to peek through.

Made for Shade Bronze & Sculpt Trio Palette

This is the item you'll want to keep in your makeup bag all year-round. Each compact comes with three shades of bronzer, allowing you to match your natural skin tone or the post-Memorial Day bronzed version.

Dual-Ended Long-Wear Waterproof Eyeshadow Stick

You don't need a ton of products to create an incredible eye look. This dual-ended shadow stick offers two types of formulas, a shimmer and a matte, which offers a ton of options when it comes to mixing and matching colors and finishes.

Banana Bright Face Primer

The best step to creating the perfect canvas for makeup happens during the prep phase. A primer like this one will ensure long-term wear and a natural looking glow.

HD Skin Face Essentials Longwear Full Face Cream Palette

This complexion palette has everything you need to complete your look — from contour and concealer to bronzers and blushes. It comes in a creamy formula for an easy and blendable application.

Sephora Memorial Day skin care deals

Find Comfort Niacinamide Hydrating Body Lotion

This summer, make your skin a priority. Use this moisturizer to soothe, protect and soften it, all while giving yourself a "renewed" glow. The formula also boasts an earthy scent, with additional notes of lemon zest, violet and vetiver.

Adaptogen Moisturizer

Treat your skin to a rich moisturizer that will do more than target your dry skin. It also has a peptide complex that will help nourish it and minimize the risk of clogged pores, per the brand.

GrandeLASH MD Lash Enhancing Serum

Is there a better compliment than someone asking if your eyelashes are real — and answering that they are? If you want to get to that level, you'll want to start using this serum, which is formulated to elongate and thicken lashes in up to six weeks.

Luna 4 Go Facial Cleansing & Massaging Device

I (commerce writer Danielle Murphy) had the opportunity to try out this device, so I know it's a great way to spice up your cleansing routine. It has ultra-hygienic silicone bristles to wipe away dirt and debris, plus a portable design so it's easy to travel with.

Sephora Memorial Day hair deals

Bond Repair Custom Shampoo

Wavy hair gals, you're in luck. This shampoo is all you need to clean your hair (without stripping your color), boost its body and shine and strengthen broken bonds.

Living Proof Perfect Hair Day (PhD) Dry Shampoo

This formula is a miracle for hair in a bottle. Put body and texture back into your blowout with a few spritzes. Plus, it can also absorb oil, sweat and odor from the scalp almost immediately.

Aire IQ Intelligent Hair Dryer

Now's the time to take that old hair dryer you've been using for a decade and toss it to the side, because this high-tech hair dryer is about to up your styling game. It's designed to dry your hair incredibly fast all while protecting its natural moisture. It also comes with a bunch of attachments to help you achieve the perfect look.

Supersonic Nural™ Hair Dryer in Jasper Plum

Score $100 off one of Dyson's most popular hair tools, now available in a limited-edition plum color. Its technology is fierce: It has scalp protect mode to retain an optimal temperature that works for you; it uses a motion-sensing accelerometer to know when to pause styling when you do; it even has intelligent attachments that will adjust to your preferred airflow.

How we chose

The Shop TODAY team comprehensively combed through thousands of products on sale at Sephora (leading up to Memorial Day) to determine the absolute best deals on makeup, skin care, hair care and more.

When choosing specific products, we identified expert recommendations from previous reporting on Shop TODAY and staff-tested award winners. We also considered factors like a high average rating, the amount of verified shopper ratings and specific user feedback.

Deal of The Day
Gold Sproos! Hand Shower and Filter

Sproos! Hand Shower and Filter

$80.80
$148.00
Sproos!
Now 45% off
USE PROMO CODE
Code Copied!
for 40% until 2/24 at 11:59 P.M. ET
Deal of The Day
Gold Sproos! Hand Shower and Filter

Sproos! Hand Shower and Filter

$80.80
$148.00
Sproos!
Now 45% off
USE PROMO CODE
Code Copied!
for 40% until 2/24 at 11:59 P.M. ET