Back in 2010, there was a lot to talk about. Lady Gaga graced the red carpet in a meat dress, the world's most eligible royal bachelor proposed to the future Queen of England and everyone flocked to theaters to watch the third Twilight installment. But in the beauty world, this was the year one of the most iconic products in hair history was first introduced to the world.
Fifteen years ago, Oribe dropped it's soon-to-be cult-classic Dry Texturizing Spray and completely changed the way we create and view the "tousled hair" look. It opened the door to a brand-new category in hair care and gave new meaning to the blowout, soon becoming a staple on every home vanity and professional backstage dresser.
A lot has changed in the last decade-and-a-half, but not the popularity of Oribe's Texturing Spray. According to the brand, one is still sold every 60 seconds, with nearly 1,500 purchased daily around the world. A black-and-gold-speckled bottle can be spotted from a mile away, and its signature scent would give away the secret to your perfect hair day in seconds. Whether you've been a ride-or-die re-stocker for 15 years or you're discovering the product for the first time, there's no denying the cultural impact this product has had on the beauty space.
Why I love the Oribe Dry Texturizing Spray
I'm a sucker for tousled locks
My hair usually looks best when I take the time to curl it, but all that work is ruined when my finished curls twirl together to create one massive spiral. I have to continuously comb them with my fingers to keep them separated — that is, unless I have this texturizing spray on hand. I give each side a generous spritz and do one final finger comb to create a perfectly "unkempt" style. There's a fine line between looking tousled and stringy, and this spray ensures my hair exhibits the former every time.
It smells like heaven
This goes without saying, especially if you've been using this spray for years. However, the fragrance is so iconic, it's worth mentioning again and again. According to Oribe, the scent was created to evoke the beauty, charm and allure of the Côte d'Azur. The mix of bergamot, butterfly jasmine and sandalwood exudes warm island vacation vibes that I know will help me keep summer alive (at least when I get a whiff of my hair).
You know a hair product's scent has reached icon status when the brand replicates it in a perfume format. So, you can save those extra spritzes of your favorite texturizing spray (you know; the ones your hair doesn't actually need, but you miss the scent) and use the eau de parfum instead. Plus, it will last longer!
My hair feels weightless
There seems to be a trend among beauty brands to reformulate their most popular products — sometimes to the dismay of loyal customers. So, I'm begging Oribe to never touch a single ingredient in this spray, or else I'll never be able to maintain my long hair. I won't ever understand how it works, but this product makes my thick, heavy hair feel 10-times lighter — in fact, the more I spray, the more weightless it feels. It also stays soft and smooth all day long. And the all-around volume it provides brings my unwashed strands back to life. That glamorous lifting effect is all thanks to the formula's zeolite crystallines, which "behave like tiny sponges to absorb and trap dirt, oils and odors," according to Oribe.
It doubles as a dry shampoo
After knowing and loving this product for years, I've only just learned this fun fact! While I've been spraying the product on my strands from midway to tip to give my curls texture and lift, I could have been directing it onto my roots for even more volume. *Kicking myself in regretful rage* According to the brand, it's designed as a dry shampoo alternative as it can absorb oil just as well. Plus, the formula is completely invisible, so you can enjoy all the hair perks without having to furiously massage out any white cast.
What to consider
While this spray errs on the pricier side, it does last a long time. I haven't gone through too many bottles during my years of use. While I don’t use texturizing spray every day, only when doing a specific style, it will likely last a couple months — definitely depends on how many times a week you style your hair.
More Oribe products to shop
Give your hair a lift with this thickening spray that doubles as a heat protectant. Spray it on damp hair and blow dry for the best results.
Protect your hair from UV rays, hot tools and pollution with this pick. The lightweight mist shields hair from thermal damage up to 450°F!
Commerce editor and producer, Julie Ricevuto, loves this pick because it's a quick way to get shiny strands. "This is so simple to use, just apply it in the shower, leave on for one minute and rinse," she says. "According to the brand, the mirror-like shine you get after use will last up to 15 washes!"
Do you struggle with super dry hair? This masque is your answer. The formula works to strengthen the cuticle and fill in weak spots, leading to healthier-looking hair after use.
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The Shop TODAY editors and writers search the internet to find the best products and sales out there across retailers. We use our own personal experiences with products and brands to make shopping easier for our readers.
Danielle Murphy is the audience development writer for Shop TODAY, covering all things beauty, fashion and wellness.
