Get ready to refresh your wardrobe — Amazon Prime Big Deal Days is here! Now until midnight, Amazon is dropping major discounts on all your fashion favorites. We're talking: boots, sweaters, accessories, and more, including top-rated and even luxury brands.
Whether you’re eyeing cozy fall sweaters, stylish boots, or everyday essentials, there are hundreds of markdowns to explore. Our Shop TODAY editors searched through pages of hidden gems to uncover the best fall fashion finds to elevate your capsule wardrobe and jump-start your holiday shopping.
But don’t wait too long, as many of these Prime Big Deal Days offers are here for a limited time only. Keep scrolling to shop our curated picks and snag the best Amazon fashion deals before they’re gone!
Ideal for travel$11.39$15.99
Amazon Prime Day women's fashion deals
Upgrade your long-sleeve shirts with this basic tee from Amoretu. It’s stretchy, airy and easy to match with different bottoms. And for less than $15, you can have a classic look within budget.
Look casual and effortless with these T-shirt essentials that come in a pack of two. No matter the season, you can’t go wrong with a fresh set of black and white tees to pair with your favorite bottoms.
Sleep in comfort and in style with these stretchy pants from Tommy Hilfiger. The style offers a flattering mid-rise waist with a logo design that enhances your curves, while offering the ultimate coziness for those sleepy nights.
A fall staple, you can never go wrong with a button down cardigan. Throw it over a white tee or your favorite t-shirt and you're good to go.
This oversized denim shirt jacket layers like a dream — heavy enough to keep you cozy, yet relaxed enough to throw over anything. The kind of piece that only gets better with wear.
This chic off the shoulder sweater is nearly 50% off right now. It will give you a stylish, cute look no matter what you pair it with.
From morning jogs to coffee runs, this half zip does it all. Lightweight, comfy, and easy to throw on, it’s the perfect mix of sporty and casual.
Bomber jackets are editor-approved for their comfort and waist-defining element. The material is lightweight, functional (thanks to the added zipper on the sleeves) and durable. It’s a timeless classic that will offer you all-day warmth during fall.
This oversized crewneck sweater has that effortless, slouchy fit you’ll want to live in. Perfect for coffee runs, couch days or layering over leggings.
Stay cozy during chilly weather with this chic and effortless pullover sweater. It comes in multiple hues to choose. From a soft green to a rich brown, this is the perfect layering piece to keep you warm.
This corduroy pair is great for the fall season, as it matches with button-down shirts, flannel shirts and even sweaters. With soft and comfortable materials, this pair is fit for all your outdoor adventures.
This modern hoodie will pair well with any casual outfit. The soft cotton material and long sleeves will give you warmth while offering a flattering silhouette. And the added full zipper will allow you to take it off with ease.
Associate editor Allie Wise is adding this chic cardigan to her cart this Prime Day. Not only is it super soft and cozy, but it also looks great draped over a classic white T-shirt and pair of skinny jeans. Right now, it is 30% off.
These jeans encompass a super-stretch construction that provides a figure-flattering fit. The classic straight leg and back pockets offer a feminine look to the wearer. Many shoppers rave about the stretchiness of these jeans and one said, “feels like yoga pants.”
Comfort is always key when it comes to a pair of Levi's jeans. This pair offers effortless style while still keeping the feminine silhouette. The wide-legged, baggy look is one that will match all your fall-related pieces.
Heading to a cold destination? This lightweight and packable jacket is durable, water-repellent and will keep you insulated during cold conditions. One shopper said that it is easy to pack into luggage without being bulky.
If you need a new pair of jeans that feels comfortable and versatile, this is the pair. With its Lift Tuck Technology, the design is meant to flatter your curves and smooth out any lines. Also, it features a wide leg opening to wear your favorite knee-high boots, sneakers, heels and more.
Amazon Prime Day men's fashion deals
Update your underwear drawer with these moisture-wicking boxer briefs. The multi-pack comes in grey and black to offer some versatility to your outfits. According to shoppers, these don't ride up and feel very soft.
This unisex pullover hoodie will keep you warm in the chilly fall season. It’s thick and doesn’t feel too big when you wear it. Many shoppers say the cotton construction feels plush and has a heavier weight compared to other hoodies — a classic outerwear piece to layer with all your coats.
These ratchet belts swap traditional belts for a sleek, adjustable track system that gives you the perfect fit every time.
The straight-leg design is simple and classic, while offering some stretch throughout the fit.
Amazon Prime Day women’s accessory deals
There are endless ways to style silk scarves like this one. You can opt for a fun purse and hair accessory or even a top if you're feeling creative.
Small but mighty should be this cardholder's slogan. This soft leather bifold wallet slips easily into any bag while keeping your essentials organized and protected with RFID-blocking tech.
If you're looking for the ultimate go-to lens for everyday use, this is it. These sunglasses have a lightweight construction, are comfortable and provide great protection. Plus, you can look luxurious without the price tag for less than $15.
Described as "feeling just like cashmere" for a fraction of the price, fall is the perfect time to snatch up this chic pashmina.
Large enough to fill all the essentials without being too bulky, this trendy purse is great for all seasons (not just fall)!
Stay cozy all winter long with this lightweight pashmina scarf that comes in over a dozen unique hues. This stylish accessory works as a great accent to any outfit and provides an extra layer of warmth. Score it now for under $25.
This travel bag offers five sections of an anti-theft security system. Meaning? You won't have valuables stolen due to the slash-resistant shoulder strap and main compartment. The reinforced strap, secured zippers and rear pocket will protect all your documents while traveling.
Carry all your essentials, laptop and clothes in this travel backpack. Its lightweight, water-resistant construction is ideal for travelers looking for a comfortable yet spacious design. I [Espinal] used to wear this backpack to all my events and it carried so much in it, including a day’s worth of travel.
Amazon Prime Day undergarment deals
Don't show extra fabric from your shoes with these no-show socks. They feature a low-cut design that covers your toes and heels, while hiding the rest of the fabric when you wear your shoes.
These nipple covers are great if you're looking for coverage without showing the lines of the bra. It conceals the bust without any discomfort. Whether you hit the gym or traveling, these covers stay put all day.
This wireless bra is considered a bestseller among shoppers for its soft material, supportive fit and overall comfort. It offers great coverage and looks smooth under clothes without feeling constricting.
Shape and lift your waistline with this comfortable bodysuit featuring seamless lines. Many customers rave about how well this piece snatches your waist without feeling super tight. Plus, it comes in other neutral colors to wear under your outfits.
Amazon Prime Day shoe deals
This effortless design offers a classic look and comfort. Pair these white sneakers with your favorite dress, jeans or slacks for a sophisticated yet casual look. It offers all-day cushioning even if you’re standing for hours.
Comfort, aesthetics and versatility are evident in this classic pair from Reebok. The iconic style is made with premium leather and can be worn with different outfits. Plus, it's 50% off today!
Stay comfy inside your home with these slip-on clogs from Cushionaire. They feature a faux fur interior with buckle detailing for an edgy look. Plus, they are a great pair to wear during your morning walks or quick errands.
I [Espinal] have worn these loafers for the past two years, and they offer all-day comfort even when commuting on foot. The exterior is easy to clean and it maintains its structure even during rainy days.
A pair of black shoes is great for restaurant workers or anyone who needs to look polished yet comfortable. These offer a classic and versatile vibe to your outfits, without compromising all-day support.
Amazon Prime Day jewelry deals
These chunky earrings are lightweight and will feel comfortable to wear all day. The chunky design is hypoallergenic and they make a statement whenever you need to add a pop of glitter.
Going on a night out? Pop these right into your ear for a glitzy vibe. These earrings feature 14K gold and are a dainty option whenever you want something elegant but without the added weight.
For an impressive 62% off right now, this timeless watch won’t break the bank. Not to mention, this pick is a great gift for any fashion-loved on your list.
This gold pair of geometric hoops adds an elegant element to any outfit you wear. They’re made with 14-karat gold and can be worn day or night, since they are versatile.
Let your arm sparkle with this tennis bracelet featuring dainty round details. Whether you're looking for a gift or wanting to make a bold statement, this brilliant bracelet will make your outfit shine.
Frequently asked questions
Prime Big Deal Days is a 48-hour shopping event that is expected to run through 11:59 p.m. PDT on Wednesday, Oct. 8, 2025.
Yes, Prime Big Deal Days is offering discounts exclusively to Prime members. For access to the deals, anyone can join Prime for $14.99 or $139 for an annual membership, per Amazon. Eligible customers can sign up for a free 30-day trial here.
While not everything is guaranteed to be on sale during Black Friday, you can expect to see steep savings across categories during Amazon’s Prime Day deals events. We often find that products are at their lowest prices of the year during these sales. Prioritize personal gadgets, tech and home products during the sale.
Prime Big Deal Days is ending on October 8th at 11:59 p.m. EST.
How we chose
We meticulously combed through over 350,000 deals during Prime Big Deal Days 2025 to determine the absolute best Prime Day deals during the two-day event, identifying expert recommendations from previous reporting on Shop TODAY and staff-tested award winners.
We also consider factors like a high average rating (of over four stars), the amount of verified shopper ratings (over 1,000) and specific user feedback. From there, we fact-check each deal through price trackers like CamelCamelCamel to ensure that they’re at their lowest price in at least three months (or, in some instances, their lowest price ever).
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