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It's almost Mother's Day! Shop businesses founded by moms themselves — matching pajamas, cocktail mixes and more

Shop Brightland, Petite Plume and more top brands.

Sierra Hoeger

Associate Editor

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Mother's Day is almost here — but don't start panicking yet. You still have plenty of time to get mom the perfect gift, and even have it delivered on time before the holiday.

Lucky for you, we've been brainstorming Mother's Day gifts all month long — giving you many opportunities to shop the brands and items any mom would love (some, even at a discount!)

To continue the theme of celebrating all moms, Shop TODAY contributor Chassie Post stopped by the 3rd hour of TODAY to highlight hardworking moms — who have dreamt up and continue to spearhead successful businesses alongside raising families.

Ahead, top picks from some seriously impressive mom-founded brands. From board games that double as décor, matching pajamas for the entire family, cocktail mixers and more, these picks will be sure to please.

Products from mom-owned businesses seen on the 3rd hour of TODAY

WS Game Company Jenga Vintage Bookshelf Edition

WS Game Company is co-owned by Kerry Addis, who wanted to take family game nights up a notch. These board games won't look out of place sitting on your bookshelf, thanks to their book-like binding.

Jenga is sure to bring on the laughs amidst a little friendly competition. Plus, this book-like case makes it easy to take on the go, compared to the traditional box the game comes in. Even better? TODAY readers can save 15% off WS Vintage Bookshelf Games with code TODAY15 now through 5/10 on the WS site.

WS Game Company Guess Who? Vintage Bookshelf Edition

Take turns posing questions to one another, with the overall goal of trying to figure out which character your opponent selected at the beginning of the game. This kid-friendly board game can be packed for road trips, sleepovers and more. And, TODAY readers can save 15% off WS Vintage Bookshelf Games with code TODAY15 now through 5/10 on the WS site.

WS Game Company Sorry! Vintage Bookshelf Edition

Who will be the first to safely guide all their pawns to home base? Players can bump, knock and scoot back others in an attempt to win, in this every-man-for-himself board game. TODAY readers can save 15% off WS Vintage Bookshelf Games with code TODAY15 now through 5/10 on the WS site.

More WS Game Company Vintage Bookshelf Editions to shop:

My Parallelle Medium Traveller Organizing Cosmetic Bag

Founder Annie Fan set out to create a cosmetic bag that resolved all of her personal woes when it came to toiletry cases — by designing one that thoughtfully lays out your products to be easily accessible and visible when getting ready.

The medium-sized pouch includes 16 pockets for brushes, shampoos, serums and more. Plus, it's made with water-resistant fabrics, meaning your clothes or shoes won't be impacted should anything leak inside. Right now, TODAY readers can save 15% with code TODAY15 now through 5/2 at 3 a.m. EST.

My Parallelle Small Traveller Organizing Cosmetic Bag

Similarly, the small version of the cosmetic case is perfect for overnighters and long weekends. It has eight pockets, as well as compartments that can be determined with a removable divider, to create one large opening or two different spaces. And, TODAY readers can save 15% with code TODAY15 now through 5/2 at 3 a.m. EST.

Petite Plume Kid's Twill Short Set

Emily Hikade is a former CIA officer turned CEO — creating Petite Plume, a company focused on luxury, lightweight and comfortable pajamas for every member of the family.

Available in five shades, the children's version of this gingham set includes a short sleeve shirt and a pair of shorts. Post says these pajamas remain buttery-soft no matter how many times they’re worn and washed. Plus, TODAY readers can save 15% off sitewide with code TODAY15, now through 5/31.

Petite Plume Women's Twill Long Sleeve Short Set

This set for women includes a long sleeve button-up and drawstring shorts. It has a more relaxed fit, according to the brand, so they won't feel restrictive while you sleep. And, TODAY readers can save 15% off sitewide with code TODAY15, now through 5/31.

More Petite Plume pajamas to shop:

We Dream In Colour Galina Bow Earrings

We Dream In Colour is a black-owned, sustainable, independent jewelry company that also has an all-women team based in Massachusetts.

Their styles hope to blend timeless and trendy, by providing individuals with designs that will still be stylish once the initial "trend" has passed. These bow earrings are a perfect example — playing into the coquette trend while still remaining a piece you'll reach for, for years to come. Plus, TODAY readers can save 20% off with code TODAY now through 5/11.

We Dream In Colour Gold Petula Earrings

Additionally, these earrings are discounted from their original price — ensuring you won't break the bank this Mother's Day. This pair (meant to look like a flower petal), is nickel- and lead-free, helping them remain suitable for those with sensitive ears.

And, TODAY readers can save 20% off with code TODAY now through 5/11.

We Dream In Colour Dragonfly Necklace

This dainty dragonfly necklace will add a touch of detail to any casual outfit. It's crafted with brass, and is also nickel- and lead-free, ensuring an irritation-free wear. TODAY readers can save 20% off with code TODAY now through 5/11.

We Dream In Colour Bee Necklace

If mom has a green thumb, she'll particularly enjoy these insect-forward jewelry items. This necklace is sure to be a statement piece for when she wants to dress up an outfit. Additionally, TODAY readers can save 20% off with code TODAY now through 5/11.

More We Dream In Colour jewelry to shop:

Brightland The Paint and Pour Gift Set

If mom doubles as a foodie, gift her with this set that allows her to flex her more creative side, too. This kit sets her up with everything she needs — two bottles filled with two of their bestselling extra virgin olive oils, as well as paint to decorate sticker labels with.

It also comes with two gold spouts for an easy pour every single time. Once empty, the bottles can then be refilled and reused time and time again. And, TODAY readers can save 20% off this set now through 5/4 with code TODAY.

This Girl Walks Into A Bar Organic Bloody Mary Mix

Hosting Mother's Day brunch? This bloody mary mix is simple to serve — add your liquor of choice (or non-alcoholic mixer), stir together and enjoy.

The brand says it boasts a spiciness that will make it one guests will request over and over again. TODAY readers can save 15% off with code TODAY15 on the brand's site, now through 5/12.

This Girl Walks Into A Bar Organic Pineapple Mint Mojito Mix

Founded by two sisters (who are also moms), This Girl Walks Into A Bar provide mixers that are so fresh, they almost taste homemade, according to Post.

This mixer offers a different take on the classic mojito — pairing pineapple flavors with mint, to create a "tropical" taste, according to the brand. TODAY readers can save 15% off with code TODAY15 on the brand's site, now through 5/12.

Still looking for Mother’s day gifts? Shop these mom-founded picks!
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More bestselling Mother's Day gifts to shop

My Mom: An Interview Journal

Let mom tell her story in her own words. What was her favorite holiday as a child? What wishes does she have for her children? This keepsake journal can be enjoyed for generations to come — passing down inside jokes, treasured memories and advice for everyone in the family to cherish.

Beaulasting Preserved Roses Box

Gift her with roses that won't wilt after a couple of days. These flowers are preserved to last up to a year, thanks to an eco-friendly, non-toxic process. Plus, they come arranged in a circular box — no vase required!

Intelligent Change Becoming a Warrior Guided Journal

This journal guides mom through several chapters of self-discovery and reflection, forcing her to pause and spend a couple of kid-free moments with herself.

Themes of gratitude, positivity, resilience and truthfulness are laced throughout the exercises and entries presented in this notebook.

Mark and Graham Ceramic Wave Vase

She'll appreciate her favorite bouquet presented in this personalized vase — that can also serve as a wine chiller, according to the brand!

Choose between a number of fonts and colors to customize this vase with her initials or a single letter.

Meet the expert

  • Chassie Post is a Shop TODAY contributor, TV host and lifestyle editor. Whether she’s talking fashion and beauty or home and entertaining, Post is known nationwide for covering the latest trends with her keen eye.

How we chose

The Shop TODAY editors and writers search the internet to find the best products out there. We interview expert sources, comb through customer reviews and even use our own personal experiences to make shopping easier for our readers.

As an editorial team, we independently create content and determine coverage based on research, reporting and what we think TODAY.com readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by retailer, not TODAY. Pricing and availability are accurate as of publish time.