Calling all Pokémon fans! The brand is celebrating its 30th anniversary with a limited-time Target collaboration and while the first drop arrived in April, the second installment of the collection officially landed online today. According to a press release, the collaboration features more than 100 products across fashion, accessories, home and grocery categories.
To help bring the collection to life, Target tapped Pokémon superfans and creators, with Joe Jonas leading the campaign. Shoppers will find plenty of '90s nostalgia, including brand collaborations with Lip Smacker and Mead (maker of Trapper Keeper), as well as sweatshirts and oversized track jackets — all of which feature nods to the Pokémon universe.
Each piece takes millennials back to their school-age days, and might just introduce new kids and teens to the fandom. With nearly half the collection under $20 and prices starting under $4, Pokémon lovers of all ages can get involved.
Shop our top picks from the latest Pokémon x Target drop below — it's expected to sell out quickly!
New Pokémon x Target styles
For those who favor Snorlax, this T-shirt features essential facts and stats in a graphic design. Perfect for repping.
An ideal, easily packable jacket for trips, vacations, or anytime you want to beat the unexpected chills. This online-only exclusive is available from June 7, 9am EDT.
Looking for a new evening hobby? It may be time to start puzzling. This Butterfree puzzle is the perfect place to begin since it only has 151 pieces, making it great for beginners and teens alike.
When summer comes along you can never have too many beach towels! We’re obsessed with this one for its unique round shape.
This cotton-blend sweatshirt is ideal for lounging at home or throwing over your shoulders during chilly summer nights.
With a retro feel and “Kanto” emblazoned across the front, this is a fan-first style! Luckily, it’s practical too: it’s made from a durable nylon and features multiple pockets and a hood adjuster, per the brand.
Time at the beach or by the pool just got a lot more fun. Featuring everyone’s favorite Pokémon, Pikachu this towel is as soft as it is absorbent.
More Pokémon x Target styles to shop now
This collaboration with Naturewell delivers an on-the-go pineapple scent and is decorated with a Poke Ball charm.
Inked by Dani is quickly becoming one of the most trendy temporary tattoo brands, so we were thrilled to see them involved in this collaboration. To use, just peel off the plastic top sheet, press the tattoo onto your skin, wet the back of the tattoo paper with water until completely soaked through, hold for a few seconds and reveal!
Nostalgic for Lip Smacker? You aren't the only one — our team of beauty editors remembers (and loves) them well. Featuring eight scents that correspond with beloved characters like Bulbasaur and Jigglypuff, these limited-edition balms go on like butter, according to the brand. There's a single Pikachu rolly lip gloss, too!
Shield yourself from the sun in style with this embroidered Eevee cap, which is made from durable cotton and features an adjustable back.
More Pokémon styles to shop now
At just $1 per cup, these are suitable for serving beverages at birthday parties, game nights and beyond. They're great for cleanup too, since they're top rack dishwasher-safe.
From catching 'em all to catching rays! Show your love for Pikachu at the beach with this 100% cotton towel.
Have a Pokémon fan in your life? The latest edition of the Super Extra Deluxe Essential Handbook, which features 608 color pages and information on more than 1,000 Pokémon, will make for a gift they won't forget.
You're never too old for a stuffed animal to lend much deserved comfort. This sleeping Snorlax can decorate any Pokémon lover's bedroom, or double as a pillow if you carry it as a travel companion.
Continue celebrating the 30th anniversary of the franchise with this set of cards, which contains one random First Partner special illustration promo card featuring one of the original starter Pokémon from Kanto, Sinnoh or Alola, according to the brand. Additionally, the set includes an acrylic magnetic display frame, as well as one “Brilliant Illusions” booster pack (five cards) to expand your existing collection.
How we chose Pokémon x Target picks
The Shop TODAY editors and writers search the internet to find the best products and sales out there. We research products, interview experts and use our own personal experiences to curate our recommendations and make shopping easier for our readers.
For paid content, the Shop TODAY editorial team independently chooses products to recommend that are sold by the retailer (in this case, Target). The retailer does not review or approve the content. Learn more about Shop TODAY.
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