Calling all Pokémon fans! The brand is celebrating its 30th anniversary by teaming up with Target on a limited-time collection. With more than 100 items across apparel, accessories, home and grocery, the highly-anticipated lineup is set to drop in stores on May 2 and online May 3, according to a press release, with even more exclusive items landing on June 6.
Target tapped Pokémon superfans and creators to help bring the collection to life, with Joe Jonas leading the campaign. Fans can expect plenty of '90s nostalgia, including brand collaborations with Lip Smacker and Mead (maker of Trapper Keeper), as well as graphic tees and oversized track jackets — all of which feature nods to the Pokémon universe.
Each piece will take millennials back to their school-age days, and might just introduce new kids and teens to the fandom. With nearly half the collection under $20 and prices starting under $4, Pokémon lovers of all ages can get involved.
Check out our top picks from the Pokémon x Target collection below and set your alarm to shop starting May 3 at 9 a.m. ET!
Pokémon x Target
This unisex tee is for the Gengar fans — it features a Poké Ball icon on the front and a custom Gengar graphic on the back. Made from 100% cotton and designed in an oversized fit, it will easily pair with any of your favorite jeans or summer shorts. Plus, it's available in sizes XS through 5X.
Water is the most common Pokémon type — and with the purchase of one of these mystery bottles, you’ll open one of eight Water type options. Each bottle comes in a sealed box so you won’t know which Pokémon you get until you open it, making it a fun gift for yourself or others.
Charmander lovers will favor this durable canvas tote, which boasts a graphic of the beloved character on the outer shell and has an interior zip pocket for stowing smaller items.
This nylon Starter jacket goes all in on the vintage vibes. The front flap pocket features “Kanto Region” text, while the inside of the flap has under-the-radar embroidered badges that true fans will love.
This Great Ball charm practically screams classic Pokémon. Featuring a zipper opening, you can stow small items like cash or a tiny lip balm inside. Plus, it clips onto bags, backpacks and keys with ease.
Lean into the butterfly clip revival with this set of six claw clips, inspired by the iconic Butterfree Pokémon. They're perfect for children ages 3 and up, according to the brand.
Nostalgic for Lip Smacker? You aren't the only one — our team of beauty editors remembers (and loves) them well. Featuring eight scents that correspond with beloved characters like Bulbasaur and Jigglypuff, these limited-edition balms go on like butter, according to the brand. There's a single Pikachu rolly lip gloss, too!
If this Trapper Keeper doesn't take you back to the days of trading cards on the school yard, we don't know what will! There are also a few more character options to choose from:
- Mew Trapper Keeper Ring Binder (1 Inch), $16.99
- Gengar Trapper Keeper Ring Binder (1 Inch), $16.99
- Arcanine Trapper Keeper Ring Binder (1 Inch), $16.99
Have summer travel plans? Consider this crossbody bag, which allows you to go hands-free while you're on the (Pokémon) go. All of the small zip pockets are perfect for cards, keys, lip balms and other tiny essentials. Plus, the strap is adjustable so you can customize your fit with ease.
Shield yourself from the sun in style with this embroidered Eevee cap, which is made from durable cotton and features an adjustable back.
Kids and grown-up gamers alike will adore this Pokémon-themed bluetooth keyboard, which can be used at your gaming station or work desk. Boasting two wireless modes, back light and bold primary colors, it’s a desktop piece that’s sure to catch attention. A charging cable is included.
How we chose Pokémon x Target picks
The Shop TODAY editors and writers search the internet to find the best products and sales out there. We research products, interview experts and use our own personal experiences to curate our recommendations and make shopping easier for our readers.
For paid content, the Shop TODAY editorial team independently chooses products to recommend that are sold by the retailer (in this case, Target). The retailer does not review or approve the content. Learn more about Shop TODAY.
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