Calling all Pokémon fans! The brand is celebrating its 30th anniversary with a limited-time Target collaboration and while the first drop arrived in April, the second installment of the collection officially landed online June 6. According to a press release, the collaboration features more than 100 products across fashion, accessories, home and grocery categories.
To help bring the collection to life, Target tapped Pokémon superfans and creators, with Joe Jonas leading the campaign. Shoppers will find plenty of '90s nostalgia, including brand collaborations with Lip Smacker and Mead (maker of Trapper Keeper), as well as sweatshirts and beauty buys — all of which feature nods to the Pokémon universe.
Each piece takes millennials back to their school-age days, and might just introduce new kids and teens to the fandom. With nearly half the collection under $20, Pokémon lovers of all ages can get involved.
Shop our top picks from the latest Pokémon x Target drop below — it's expected to sell out quickly!
New Pokémon x Target styles
This Pikachu “Pop & Go” brush is cute and practical. When folded, it’s compact for on-the-go. And when open, it provides both a brush and a mirror. The brush also prevents breakage, according to the brand.
More colors:
Bring all the Pokémon fun outdoors with this toss and catch game. This easy-to-play set makes staying active more fun with printed designs of fan-favorite Pokémon. It’s a great way to keep kids, and adults, entertained during backyard barbecues, park outings and summer afternoons.
Whether you’re organizing your jewelry, makeup or stationary, this case will help you keep track of each item. Given its sturdy design and secure latch, it’s also easy to travel with, per the brand.
More colors:
- Caboodles Case Blue/Yellow, $17.99
- Caboodles Case Red/White, $24.99
Looking for a new evening hobby? It may be time to start puzzling. This Butterfree puzzle is the perfect place to begin since it only has 151 pieces, making it great for beginners and teens alike.
When summer comes along you can never have too many beach towels! We’re obsessed with this one for its unique round shape.
This cotton-blend sweatshirt is ideal for lounging at home or throwing over your shoulders during chilly summer nights.
More Pokémon x Target styles to shop now
This collaboration with Naturewell delivers an on-the-go pineapple scent and is decorated with a Poke Ball charm.
Inked by Dani is quickly becoming one of the most trendy temporary tattoo brands, so we were thrilled to see them involved in this collaboration. To use, just peel off the plastic top sheet, press the tattoo onto your skin, wet the back of the tattoo paper with water until completely soaked through, hold for a few seconds and reveal!
More Pokémon x Target with Inked by Dani:
- Nail Art Tattoos, $12.99
Nostalgic for Lip Smacker? You aren't the only one — our team of beauty editors remembers (and loves) them well. Featuring eight scents that correspond with beloved characters like Bulbasaur and Jigglypuff, these limited-edition balms go on like butter, according to the brand. There's a single Pikachu rolly lip gloss, too!
More Pokémon styles to shop now
At just $1 per cup, these are suitable for serving beverages at birthday parties, game nights and beyond. They're great for cleanup too, since they're top rack dishwasher-safe.
From catching 'em all to catching rays! Show your love for Pikachu at the beach with this 100% cotton towel.
Have a Pokémon fan in your life? The latest edition of the Super Extra Deluxe Essential Handbook, which features 608 color pages and information on more than 1,000 Pokémon, will make for a gift they won't forget.
Fuzzy socks are a must-have year round, and why not give them a cool upgrade with prints of iconic Pokémon characters. Designed with plush materials, they are a great addition to any loungewear collection whether you’re a true follower or casual fan.
Celebrate your favorite Pokémon, and your best friends, with this adorable collection of friendship bracelets. You can also turn them into collectibles by opting to trade and stack them with fellow Pokémon connoisseurs.
You're never too old for a stuffed animal to lend much deserved comfort. This sleeping Snorlax can decorate any Pokémon lover's bedroom, or double as a pillow if you carry it as a travel companion.
With interactive play areas and plenty of imaginative storytelling opportunities, this play set recreates the excitement of the digital Pokémon universe. It’s the perfect gift for young trainers who love collecting figures and creating adventure.
Continue celebrating the 30th anniversary of the franchise with this set of cards, which contains one random First Partner special illustration promo card featuring one of the original starter Pokémon from Kanto, Sinnoh or Alola, according to the brand. Additionally, the set includes an acrylic magnetic display frame, as well as one “Brilliant Illusions” booster pack (five cards) to expand your existing collection.
Ideal for the Pokémon fan who loves Lego no matter how old they get, this 587-piece set (best for ages 18 and up) will keep them entertained for hours! While building, it’s a great phone-free activity. And once done, you have an Eevee decoration for your living space.
More Lego Pokémon:
How we chose Pokémon x Target picks
The Shop TODAY editors and writers search the internet to find the best products and sales out there. We research products, interview experts and use our own personal experiences to curate our recommendations and make shopping easier for our readers.
For paid content, the Shop TODAY editorial team independently chooses products to recommend that are sold by the retailer (in this case, Target). The retailer does not review or approve the content. Learn more about Shop TODAY.
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