Amazon's Black Friday sale event kicked off today, which means you don't have to wait until November 28th to score deals on clothing, footwear, accessories and more. While it's not the day after Thanksgiving, you can get a head start on all your holiday shopping with this early sales event.
You will be able to find rare deals and discounts on fan-favorite brands such as Madewell, Coach, Adidas and more. From a luxury piece of jewelry to a cozy oversized sweater, this is your opportunity to tackle that wishlist from your family while budgeting wisely.
We scoured through thousands of deals (literally undisclosed Excel sheets) to find the best in fashion and beyond. Whether you need to upgrade your basic wardrobe or a new tote bag for work, here is your chance to save once more.
Black Friday Amazon fashion deals
A black long-sleeve shirt never goes unnoticed, especially when the color looks brand new and not faded. Upgrade your basic drawer of tees with this style, featuring a rib knit texture. And for less than $10, you can look polished and classy.
Compression socks are great for travel and can help alleviate leg fatigue. These supportive socks are great for circulation and feature moisture-wicking fabrics with a breathable construction. Plus, they work great if you have plantar fasciitis as they have five zones of graduated compression.
Elevate your everyday style with these editor-loved classic aviators. The design is available in different colors and offers a high-definition UV400 lens. This means your eyes will be protected and look elegant while wearing them.
Keep your credit cards, cash and receipts organized with this leather wallet. It features an RFID-blocking security system to protect identification from unauthorized scans. And it's also a nice gift for any man in your life.
Whether you're heading to a strength training workout or out for a run, these leggings will keep you comfortable. The pants offer tummy control, a high-waist silhouette and four-way stretch for easy movement through each exercise.
If you're looking for a cozy moment, here's your chance. This lightweight sweater features an oversized fit with balloon sleeves, allowing you to layer other items. The slouchy design will give your fall/winter look a casual yet feminine result.
Yes, quarter-zip sweaters are the right thing to wear during the fall. Men are opting for this cozy pullover for its versatility, style and comfort. Additionally, you can wear it for a formal event or a casual evening while layering it with a button-down shirt.
Carry your books, wallet, agenda and more in this spacious vegan leather purse. The design even fits a 15-inch laptop and allows you to carry all your essentials thanks to its spacious interior. It's also available in other vibrant colors suitable for everyday wear.
Whether you're in the mood to be home all day or need house shoes, these clogs are the solution. The slippers feature a fuzzy interior and sturdy outsole to let you walk outside and indoors. Shoppers say they're warm, snug and resemble a more luxurious version.
This sweater evokes an equestrian look thanks to the front buckle details. The design features a knitted construction and stylish closure, which makes this cardigan a more elegant choice.
A windbreaker always comes in handy during breezy days. This one offers a lightweight construction, arm zip pocket, side pockets and rib knit cuffs to keep the air out. Shoppers also say this bomber jacket will keep you insulated during mild temperatures.
Match your partner with this oversized leather jacket. Embrace the motorcycle look in this shiny design featuring premium stitching, side pockets and a straight cut.
I enjoy wearing a pullover on casual days and this one features a sturdy construction that feels warm and lightweight. Plus, it will keep you cozy without the extra bulk.
Boot season is here and this pair can elevate any look. The shoe features a sturdy block heel with memory foam on the footbed. The square shape will also allow room for your toes to move freely, while keeping you comfortable at every stride.
A beanie is always a great accessory to keep in your purse when the weather drops. This one is made from 100% cashmere to keep your ears warm while maintaining a classy look.
Adidas always delivers when it comes to sneakers, and this one features the classic T-toe design with a rubber cupsole and flat sole. It's a comfortable and versatile pair that can be worn day or night.
Don't let the rain keep you stranded at home. These Hunter boots are waterproof, sturdy and warm. They will prepare you for any storm, including muddy sidewalks.
This reversible sherpa features faux leather detailing and a fuzzy lining. One side is cozy while the other offers an edgy vibe. Whatever your mood, you can just turn the jacket inside out.
For extra cold days, rely on this thickened down jacket from Orolay. The viral outerwear features big pockets, a fleece-lined hood, special side zippers and a cozy interior that will prepare you for any winter activity.
If you need extra warmth, this lightweight heated vest will do the job. Its insulation system is powered by a 7.4V cUL/UL certified battery that works up to 10 hours.
In need of a more classic sneaker? Veja offers a minimalist design without compromising comfort. You can wear them all day, during long walks and be confident that you won't get blisters.
Tell the time with elegance in this stainless steel watch from Citizen. The gold and silver elements are a classic touch for any woman looking to stay on the clock without ever being tardy.
How we chose
We meticulously combed through thousands of products on sale during Black Friday 2025 to determine the absolute best fashion deals, identifying expert recommendations from previous reporting on Shop TODAY and staff-tested award winners.
We also consider factors like a high average rating (of over four stars), the amount of verified shopper ratings and specific user feedback.
