While most of us spend all year fantasizing about our next beach day, we sometimes forget about all the stuff we have to lug on the sand before we get to relax.
Transporting your beach gear can put a damper on your day in the sun, but there are plenty of ways to make the experience an easier one. Instead of throwing all your beach day essentials (beach towels, sunscreen, sun hats, etc.) in a reusable shopping tote, consider investing the best beach bag you can find.
Whether you're looking for a sleek and stylish bag for just the essentials or an extra-large tote to carry enough towels for the whole family, there's bound to be an option that works for you. We rounded up some of the best beach bags that will surely be a sight to see this season, all recommended by experts and editors.
Expert-approved beach bags
Most affordable and featured on broadcast: Hoxis Mesh Beach Tote
Colorways: 13 | Material: Polyester | Dimensions: 17.3" x 15.7" x 5"
On-air fashion expert and stylist Jasmine Snow recently stopped by TODAY to share her go-to swim picks for summer, which included this super affordable mesh tote from Amazon. “It’s deceptively spacious — fits towels, snacks, water bottles, sunscreen, even toys for the kids,” she shares.
Budget-friendly expert pick: Becokan Waterproof Beach Tote
- Rope handle
- Zip closure
- Doesn’t stand up on its own
Colorways: 17 | Material: Waterproof canvas | Dimensions: 10" x 8" x 2"
If you want a quality beach bag that won’t break the bank, award-winning travel expert Oneika Raymond suggests the Becokan tote.
This spacious and affordable beach bag comes in eight patterned designs. The brand says this bag can hold four to six large beach towels along with extra dry clothes, shoes, sunblock, water bottles and beach toys for the kids.
There's a cooler at the bottom: Bluboon Mesh Beach Tote Bag with Cooler
- Insulated cooler
- Handles run short
Colorways: 9 | Material: Polyester | Dimensions: 15.75" x 7.87" x 17.5"
Keep cool and carry on during your beach day with this beach tote that includes a cooler! Blogger Shanel Griffith says this is a game changer for families planning all-day adventures.
Recycled-fabric design: Bellroy Market Tote
- Stands upright when open
- Extended shoulder straps
- Open top
Colorways: 6 | Material: Recycled PET plastic | Dimensions: 13.39" x 16.92" x 5.9"
Love to fly to new beaches? Griffith suggests the Bellroy market tote for every traveler, especially consolidated packers because the durable recycled Ripstop fabric can withstand almost anything.
“It also folds away flat, making it the perfect bag to include in your carry-on for your summer beach getaway,” she says.
This bag also includes two interior side sleeves keep your water bottles upright and long shoulder straps for easy carry.
Zippered with stripes: Aloha Collection Pinstripe Zipper Tote
- Splash proof
- Only available in stripe print
Colorways: 18 | Material: Coated Tyvek | Dimensions: 19 x 14.5 inches
Swimwear designer and content creator Becca Ingle recommends Aloha totes to anyone looking for a one-and-done summer bag. “It’s reversible, waterproof and can be thrown in the wash,” she explains. “They also have zippers for storage.”
The large zip pocket in the front of the bag allows you to secure valuables while laying in the sand. Reviewers rave on Aloha Collection’s site about the fabric and the classic print.
Expert- and editor-loved: Case-Mate Large Beach Tote with Phone Pouch
- Year-long warranty
- Includes waterproof pouch
- Extra-wide straps
- Lack of colorways
Colorways: 6 | Material: PVC | Dimensions: 12" x 18" x 5.5"
Caste-Mate’s beach tote adds a unique touch to your beach outfit. Florida-based content creator Jami Ray says she loves this useful waterproof case included with this large tote.
“I will be the first to take mine into the water to capture the moment. It’s also a trendy iridescent lavender design that my teen would call ‘so preppy,’” she says.
The PVC fabric is easy to clean and repels water. Plus, Jess Bender, a senior editor at Shop TODAY, is also a fan of this bag. She says, "I never thought I’d ever want a statement beach bag, but then my colleague Allie Wise introduced me to this one. The iridescent design is maximalist in an "Euphoria"-esque way, while there’s a lot of thoughtful features like a key leash, accompanying phone pouch and a water-resistant material that keeps ocean/ pool splashes and sand at bay."
Perfect for sandy beach days: Original Bogg Bag L/XL
- Endless colors and patterns
- Can stand on its own
- Open-top design
Colorways: 80 | Material: EVA | Dimensions: 19" x 9" x 14"
“This is one of the most popular ‘mom bags’ on the beach because it’s durable, waterproof and perfect for carrying all the gear for a family day at the beach,” Ray explains.
This large Bogg Bag also has the option to add a variety of accessories, like tassels and beverage holders, to customize your beach experience.
The Bogg Bag is also a favorite for Ingle because of the color variety and how it keeps water out. Shop TODAY style contributor Chassie Post is also a big fan of the Bogg Bag for summer, which she refers to as the Crocs of the bag world.
Anti-theft design: The CoolBag GEN 2 Anti-Theft Tote
- Anti-theft
- RFID technology
- Thick, tough fabric
Colorways: 3 | Material: UV-resistant polyester | Dimensions: 15.80" x 19.65" x 7.5"
Solo traveling on this beach trip? Raymond suggests CoolBag for those looking to secure their valuables. Locking handles and a combination zipper lock make this bag anti-theft and give beachgoers peace of mind.
The inside pocket has RFID technology to protect your passport, cards, and keys while you enjoy your day in the sun. CoolBag’s straps can also convert this beach bag into a backpack, making it easier to lug up the beach.
Editor-favorite beach bags
Easily packable: Lands' End Packable Beach Tote
- Very spacious
- Water-resistant
- Not enough compartments
Colorways: 1 | Material: Polyethylene | Dimensions: 17.75" x 15" x 9"
Jannely Espinal, a commerce writer at Shop TODAY, recommends this beach bag by Lands' End. She tells us, "I received this bag during an event and put it to the test last time I visited Miami. My friend and I were able to fit clothes, a big beach towel, shoes, a makeup bag and more. I was really impressed how much this tote could fit."
Espinal continues, "While there’s only one small compartment to hold your wallet and phone, I love how sturdy the construction of the bag is. Also, it’s water-resistant material makes it reliable when you’re at the beach and things get a bit messy."
A pop of color: Lilly Pulitzer Getaway Packable Tote
- Comes in fun colors
- Very spacious
- Material may be thin
Colorways: 8 | Material: Printed matte polyester | Dimensions: 24” x 14 3/4” x 7 1/2”
I [Wise] have been using Lilly Pulitzer totes for the beach since I was a teenager. Why? They are extremely durable, lightweight and provide a vibrant pop of color to any outfit. This colorful bag is made of printed matte polyester and has a zipper to keep your water bottle, sunscreen and other beach necessities secure.
Durable construction: Yeti 20 Carryall Tote Bag
- East to carry
- Can stow a lot of items
- Not insulated
Colorways: 12 | Material: ThickSkin shell, EVA bottom | Dimensions: 13.25” x 15” x 7.75"
Sierra Hoeger, an associate editor at Shop TODAY, recommends this tote bag from Yeti. She says, "While this isn’t the most aesthetic-looking beach bag (grey color, I’m looking at you), it’s perfect for those day trips where you need to pack a lot of items. Plus, the handles are comfortable to carry and won’t leave your shoulders feeling sore afterwards (a huge pain point for me when it comes to backpacks and other bags). It’s structured and has a hard shell on the inside, so your items will be secured and protected."
What to look for in a beach bag
Zippers are the number one feature our experts search for in the best beach bags.
“I love having a zipper to close my bag, as well as an inner compartment or pocket where I can keep smaller items like wallets or keys,” Raymond says.
Shoppers should also prioritize long reinforced straps, inside pockets and materials that can be easily cleaned. Ingle says compartments for wet bags and wet swimsuits are also ideal.
“I tend to reach for different bags depending on the destination and activities of the day, but you want to make sure your bag is large enough to carry towels, stow coverups or stash other beach essentials,” Ray says.
Best materials for beach bags
When picking the perfect beach bag, the fabric can make or break your bag (literally and figuratively). The right material can make all the difference in terms of maintenance and style.
Synthetics
Raymond and Griffith say nylon, polyester and other synthetics are great materials for beach bags due to their durability.
“These materials are also water-resistant and can be cleaned easily if sand gets onto your bags,” Griffith explains.
Ray says shoppers should also consider clear PVC or vinyl beach bags because they are waterproof and easy to clean.
“Nylon or mesh bags also make great beach bags due to their lightweight and durable material,” Ray says. “Nylon is water-resistant and dries quickly, while mesh allows sand and water to escape easily, keeping the contents dry and clean.”
Organic materials
If you prefer something more natural, our experts say woven bags like straw or rattan are best because they anticipate the inevitable sand that finds its way into a beach bag.
“Most of my bags are put through the ringer because I’m at the beach or on the boat often enough that anything too delicate just won’t work,” Ray explains. “My favorites are bags that can withstand sand or saltwater and be rinsed off or dipped in the gulf for a quick clean.”
No matter what style of bag you choose, Ingle says prioritizing waterproof materials is key for beach days.
Canvas is another classic choice for its durability and sturdiness, and coated canvas can give you a timeless look while being water-resistant.
Frequently asked questions
Your beach bag should have three things: style, function and convenience. While size is a preference, we suggest taking a beach bag that is large enough to hold everything you need for a day in the sun. The best beach bags that have all these features are lightweight totes with pockets to store your belongings.
The Bogg Bag has small holes on each side that allow sand to fall on to the beach with a simple shake. The company says designed the bag to be washable to avoid tracking sand into your home. After you hit the waves, rinse the sand off your Bogg beach bag at the end of the day.
Yes! However, to keep the shape of a Bogg Bag, the company advises against leaving them in extreme heat, like in the trunk of a car.
While beach bags need to be functional, it doesn't hurt to have a bag with a little style. “With a focus on uniqueness and authenticity, artisanal beach bags crafted from natural materials like straw or woven fibers are gaining popularity, appealing to those who appreciate handmade craftsmanship and sustainable fashion,” Ray says.
Our experts say the preppy and “ old money ” trends are driving some of the beach bag trends. Ray says both the “pastel, colorful and happy” preppy style and the “classic, simple and reserved” old money style are trending this summer.
“Oversized straw bags are always in style, but we're also seeing smaller, packable totes made out of more eco-friendly materials grow in popularity,” Raymond says.
Beach bags with accessories are also on the rise, featuring detachable pouches or compartments that offer customizable organization options to suit every family’s needs. Griffith says most beachgoers opt for detachable cooler insulated beach bags, giving them flexibility.
The cardinal rule when caring for a beach bag – don't overload them!
“It's a surefire way to ensure your bag handles don't snap off or the interior of the bag doesn't get stretched out,” Raymond explains.
To clean your beach bag, our experts suggest reading the care instructions before laundering. “Just like laundry or dishes, beach bag care is best done without procrastinating as soon as a beach trip ends,” Ray says.
If your bag is machine-washable, Ingle and Raymond suggest you wash on cold and air dry to avoid fading and distortion. Griffith also recommends tossing it in a washing bag or pillowcase before machine washing on delicate.
If you choose to hand wash, Ray advises beachgoers to rinse off your bag after each use to get rid of excess sand and salt.
Our experts always suggest air drying your beach bag to prevent mold and mildew and storing it in a cool, shady area to preserve the material.
How we chose
While choosing the best beach bags, Shop TODAY took size, material and durability into consideration. We included stylish totes that are roomy enough to hold beach-day essentials, and we made sure to choose highly rated products with positive customer reviews.
Meet our experts
- Shanel Griffith is a social media manager by day and a blogger by night. When she’s not catching up on the latest trends or brainstorming her next marketing idea, Griffith shares her love of beauty, food, travel and fashion on social media.
- Becca Ingle is the founder of LainSnow, a mommy & me swimwear brand based out of Ocean Isle Beach, North Carolina. Ingle is also a lifestyle and travel content creator who has been traveling with her kids since they were born.
- Jami Ray is a content creator, photographer and mom based in Florida’s scenic 30A area. When she isn’t capturing everyday beach life through her lens or working on creative projects, she spends her free time barefoot at the beach, soaking in the sun with her family and savoring the sunsets.
- Oneika Raymond is an Emmy award-winning travel expert, journalist, and television host whose adventures have taken her to over 120 countries.
- Jasmine Snow is a stylist, on-air fashion expert and editor.
- Chassie Post is a Shop TODAY contributor, TV host and lifestyle editor. Whether she’s talking fashion and beauty or home and entertaining, Post is known nationwide for covering the latest trends with her keen eye.
