As we near the end of the first month of the new year, it's about time we check in with our beauty resolutions progress. Have you thrown out those 10-year-old makeup brushes? Are you paying more attention to your skin care ingredients? Finally giving your dry, flakey scalp the love and attention it deserves?
We'll assume you've done your homework, so it's high time you reward yourself with products to elevate your new beauty routines. And to make sure you get the goods to update your makeup, hair and skin care arsenals, we found a few deals on Amazon for you to check out! From gentle face cleaners to an award-winning mascara and a few affordable hair tools in between, there's a new beauty staple for everyone and every budget.
Check out our favorite below, starting as low as $3!
Amazon skin care deals
Neutrogena Ultra Gentle Foaming Daily Cleanser
It's really important to wash off the day's dirt and grime before bed, so a quality cleanser is pretty much a non-negotiable for skin health. According to the brand, this formula is hydrating, non-stripping and won't clog pores.
One board-certified dermatologist told us he recommends this gentle face wash, especially for those with acne-prone skin: "It’s oil-free and formulated to be soap-free and non-comedogenic for sensitive, acne-prone skin."
RoC Retinol Correxion Deep Wrinkle Targeted Patches
Looking for a better way to reduce wrinkles and fine lines? These patches feature a winning combination of retinol, hyaluronic acid and peptides that work to visibly re-plump the skin after just one use, per the brand. How do they work? Each non-invasive patch is made with 80 micro-cones that deliver those ingredients onto the face, resulting in a smoother and firmer complexion.
Bliss Niacinamide Disappearing Act Pore Serum
Wish your pores would just take a hike? Unfortunately, those are there to stay no matter what, but this serum can help you minimize them. Per the brand, 95% of users said their pores looked both dramatically smoother and "like they shrunk in half." In addition to giving your complexion that sought-after blurring effect, the formula is also packed with niacinamide, which works to strengthen your skin's natural skin barrier.
Medix 5.5 Retinol Body Lotion Firming Moisturizer
Contributing writer Tanya Edwards has tested a ton of body moisturizers, from drugstore to high-end, but she swears that this Medix retinol cream (and Shop TODAY 2024 Beauty Award winner) is "the best product I've tried in ages." she adds, "Since using this product, I’ve noticed the sun damage on my arms has faded slightly, and my skin’s texture is soft and supple. I use this every morning after my shower, and it keeps my skin feeling soft all day without having to reapply."
Elemis Superfood Midnight Facial
You know that phrase, "I can do it in my sleep"? This face cream actually means it. Packed with camu camu, cocoa butter and banana flower extract, this prebiotic "facial" is meant to be applied before bed, allowing the formula to work overnight to replenish dry skin and boost hydration levels. So, you can wake up with a glowing complexion!
Amazon makeup deals
Wet n Wild Waterproof Eyeliner
So you say 2025 isn't the year of subtle makeup looks? Not only do we support a bold look, we know exactly where to start to achieve it — the eyes. Use this waterproof, long-lasting gel liner to create the cat-eye or smokey blend of your dreams. According to the brand, it will stay put for up to 16 hours, is smudge proof and offers intense pigment every time.
Maybelline Lash Sensational Sky High Washable Mascara
Right now, you can score this Shop TODAY team-adored mascara for under $10. Don't be fooled by the drugstore price: This makeup essential delivers when it comes to perking up lashes without weighing them down. "This beauty must-have is my go-to mascara, since I know it won’t budge no matter how often I wipe my face, rub my eyes or take my sunglasses on and off," says one contributing writer. "Whether I’m going for a light makeup look or full-face glam, this mascara is essential for completing any look."
Julep 101 Crème-to-Powder Eyeshadow Stick
Editorial assistant Madison San Miguel says she is constantly disappointed when looking for eyeshadows that work on her dry eyelids. However, this creamy Julep formula finally offered her a solution. "I managed to build the pigmentation (it’s already highly pigmented on it’s own, though), and had no issues when I layered the matte and shimmer eyeshadow sticks together," she says. "When it comes to the wear, I was impressed to see that the formula lasted me all day. Not once did I take the product out of my makeup bag to reapply or touch-up any areas."
Laura Geller New York Baked Balance-N-Glow Illuminating Foundation
In 2025, there will be no cakey complexions! That's because we'll be using this illumination foundation powder, which not only settles into a flawless satin finish, but also self-adjusts to match your skin tone and make your face glow.
Ilia Super Serum Skin Tint
Writer Emma Stessman says this skin tint feels great on her dry skin. That might have something to do with its skincare-forward formula that includes hydrating ingredients like hyaluronic acid, niacinamide and squalane. It also comes in nearly 30 shades, so practically anyone can find their perfect match.
Amazon hair deals
Cantu Moisturizing Curl Activator Cream
Do your curls, coils or waves sometimes act a little shy while trying to style them? When you want them to stand out, use this shea butter activating cream to help enhance their natural texture and shine.
Associate editor Kamari Stewart warns that this highly effective cream is very concentrated, so you may want to use it in small amount. “I also liked this cream because I was able to wet my hair on days two, three and four and just generally apply a bit everywhere to manage some frizz and give my curls some moisture/pump up their definition,” she adds.
I Dew Care Tap Secret Biotin Clarifying Dry Shampoo
Seriously, no one has time for greasy roots. Nor do we want to breathe in the fumes that come with an aerosol can. So we found a dry shampoo to help solve our bad hair day woes — with just a tap. According to the brand, it quickly absorbs oil, volumizes roots and even strengthens the hair. Plus, it's compact enough to fit in your bag and take wherever you go for easy touchups.
L’Oreal Paris Moisture Shampoo and Conditioner Set
Finding a full-size shampoo or conditioner for under $15 is a pretty sweet bargain, but scoring both for that price is an opportunity you shouldn't pass on. Hurry and grab this set while it's 30% off! According to the brand, the formula mainly works to moisturize dry strands, soften hair fibers and boost shine.
Boldify Hairline Powder
Running behind on making that root touchup appointment? Until then, use this hairline powder to get 48-hour coverage on the areas you want to cover up. It comes in 14 shades and promises stain-proof coverage without clogging the pores on your scalp or leaving sticky residue behind.
Conair Double Ceramic 1 1/4-Inch Curling Iron
Some of the most talked-about hair products on the market today can run you hundreds of dollars. If you're on a budget (and have actually stuck with it), we found a curling iron by Conair for just $17 on Amazon. The hair tool is currently a No. 1 bestseller, with thousands of reviewers raving over the temperature options, easy to use handle and the soft curls the barrel creates.
How we chose
The Shop TODAY editors and writers search the internet to find the best products out there. We interview expert sources, comb through customer reviews and even use our own personal experiences to make shopping easier for our readers.
As an editorial team, we independently create content and determine coverage based on research, reporting and what we think TODAY.com readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by retailer, not TODAY. Pricing and availability are accurate as of publish time.
