From multitasking tools to a "miracle" hair mask (and all the anti-aging, sleep-inducing products in between), Amazon has become a destination for discovering the hottest beauty products.
We're taking a look at the most popular mascaras on Amazon at the moment. We’re talking some of the most volumizing and lengthening formulas on the market that boast thousands of verified reviews.
The best part? Many of them are available at drugstore prices.
Read on for the current bestselling mascaras available at Amazon, starting as low as four bucks!
1. Maybelline Sky High Washable Mascara
This standout option currently holds the No. 1 spot – and it’s easy to see why. The buildable mascara uses bamboo extract in its formula, which can strengthen lashes, and provides incredible length. The brush's slender bristles also allow you to capture even the shortest inner lashes.
2. Essence Lash Princess False Lash Effect Mascara
Get the royal treatment with this vegan and cruelty-free mascara from Essence. The beloved False Lash is on Amazon's list thanks to its buildable formula and ability to deliver dramatic volume and length. It's also a favorite for one Shop TODAY writer.
3. Vivienne Sabó Classic French Mascara Cabaret Premiere
This top-rated Amazon mascara claims to boost lashes with just one coat — and over 2,000 verified reviewers swear by its "clump-free" formula.
4. Maybelline New York Lash Sensational Mascara
Using its patented curved, fan-like brush, this popular find from Maybelline New York creates the look of full lashes with just a few layers. Reviewers also like it for its quick-drying formula.
5. L’Oreal Paris Voluminous Volumizing Mascara
We weren't surprised to see L'Oreal's Voluminous Mascara high up on Amazon's list — it's been a drugstore favorite among makeup artists and celebrities like Kate Moss for years. Available in several shades, it promises to boost thickness and is recommended for those with sensitive eyes and/or contact lenses.
6. Essence Lash Princess Waterproof Mascara
Essence's original Lash Princess formula now comes in a waterproof formula that is getting equally rave reviews.
7. Honest Beauty Extreme Length Mascara and Lash Primer
This two-step product from Jessica Alba's beauty line comes with a nourishing primer on one end (which also helps intensify the mascara's color) and a lengthening, volumizing mascara on the other.
8. Maybelline New York Full 'N Soft Washable Mascara
According to Maybelline New York, the inclusion of vitamin E in this bestselling formula provides a nourishing boost for softer and fuller lashes.
9. L’Oreal Paris Voluminous Lash Paradise Waterproof Mascara
This addition to the L'Oreal Paris Voluminous family has become a fan favorite since its launch and it's easy to see why: It makes lashes look longer, fuller and much more defined. Scoop up this waterproof formula next time you want to escape to paradise, whether that means a trip to an exotic island or just a quick dip in the pool.
10. CoverGirl LashBlast Volume Mascara
CoverGirl LashBlast is another one of those drugstore mascaras with a devoted fan base thanks to its buildable formula. There's also a waterproof version for days when you need a bit more staying power.
11. Essence I Love Extreme Mascara
This option from Essence claims to give all day volume without flaking – and Amazon reviewers seem to agree. One Amazon user urged, "Just buy it...it's so good." At under $4, there's no reason not to give this bestseller a try!
For more stories like this, check out:
- This 3-step mascara with 5,000 reviews makes it look like we have fake eyelashes
- How to apply mascara correctly, according to top makeup artists
- This $5 mascara is my secret to lashes so long they look fake
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