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Makeup artists are obsessed with this $6 drugstore mascara

Good news! You don't have to spend big bucks for big results when it comes to mascara.
by Kristin Granero /  / Updated  / Source: TODAY
Best drugstore mascara
When most of the experts agree, it's a good sign.Getty Images

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If you (like many) think you have to shell out big bucks to get big results when it comes to mascara, TODAY Style has good news.

We recently asked makeup artists to share their go-to drugstore picks, and an overwhelming majority recommended L’Oreal Paris Voluminous Mascara, ringing in at around the same price many are willing to pay for a specialty latte.

L'Oreal Paris Voluminous Mascara, $6, Amazon

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Also available for $6 at Walmart and Target, and for $8 at RiteAid.

“I love the consistency of its texture — not too dry, not too wet. I can easily put as many layers/coats without clumping. The lashes stay soft and, contrary to other mascaras on the market that dry out quickly, I love that the formula stays fresh and wet inside the tube for a long time. I also love a big fluffy wand, and the one that comes with this is so supple and big with soft bristles!” says celebrity makeup artist Kyriaki Savrani.

L'Oréal Voluminous is my classic go-to for just about everyone. It lengthens, thickens and gives false lash volume,” adds makeup artist Mary Irwin.

“It adds so much volume and length with just one shot,” gushes lead trainer at Blushington Makeup and Beauty Lounge, Alexis Farro.

The mascara is also a kit staple for makeup artist Ashleigh Ciucci: “The rich formula adds major thickness and length and actually gets better as the tube dries out a bit.”

Read on for six other drugstore mascaras the pros say are worth a swipe.

1. CoverGirl LashBlast Volume Mascara, $6, Amazon

Also available for $6 at Target, for $7 at Walmart, and for $9 at Ulta.

"This is one of the first drugstore mascaras with rubbery bristles. The now-iconic mascara bulks up your lashes with a creamy formula that’s very black so it stands out." — Ciucci

2. Maybelline Lash Discovery Mascara, $6, Amazon

Also available for $6 at Target and Walmart, and for $8 at Walgreens.

This mascara is miraculous for tiny, thin lashes. The magic is in the brush: It's teeny-tiny and can get into corners of the eye that a big brush can't. I like to layer it as almost a base coat first, getting into the corners and the base of the lashes. A second coat provides additional volume and length.” — Irwin

3. L'Oreal Paris Voluminous Million Lashes Mascara, $8, Amazon

Also available for $8 at Target and Walmart. The waterproof version is available for $9 at CVS.

“The comb applicator that comes with this mascara makes it virtually impossible to get clumps. Also, it layers and layers so you can build full volume, and it's the only mascara I've ever used that keeps my curl throughout the day — I especially love the waterproof version!” — makeup artist Sharon L. Gjieli

4. Maybelline Volum' Express The Rocket Mascara, $6, Amazon

Also available for $6 at Walmart and Target, and for $7 at Ulta.

This mascara doesn't clump (ever!), doesn't smudge, separates and lengthens lashes, and is even better than all of the high-end mascaras that I've tested. Plus, the price point can't be beat! My followers on Instagram even ask me if I'm wearing fake lashes. But it's just the mascara!” — discount vlogger Melea Johnson of "The Melea Show"

5. Essence I Love Extreme Crazy Mascara, $5, Amazon

Also available for $5 at Forever 21 and Ulta.

This gorgeous kohl black mascara coats every lash and gives amazing volume and length. I love using this mascara when applying falsies because it help blends the natural lash. Bonus tip: Use a separate disposable mascara wand for more separation.” — Cherry

6. Maybelline Lash Stiletto Mascara in Very Black, $6, Amazon

Also available for $6 at Target, for $8 at Walmart, and for $9 at RideAid.

This mascara creates a natural, full lash look. I love it because in just a few strokes, you have long, separated lashes and can keep applying to build thickness without clumping.” — makeup artist/product developer Jacquelyn Cuccaro

If you want more beauty recommendations, take time to check out our posts on the best makeup removers, our favorite lip stain, the must-have toners, and all of Allure's beauty award winners for 2017.

This article was originally published on September 19, 2017 on

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