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Valentine's Day is a good excuse to treat yourself — 35 gift options to shop

No matter your plans or relationship status, you deserve some self-love this Valentine's Day.
Woman eating a hear shaped cake and two woman with wine
Kara Birnbaum / TODAY

Whether you're still reeling from your last dating experience or aren't very keen on the whole dating app scene, you won't be the only one flying solo this Valentine's Day.

Some people might simply take this as an opportunity to skip the holiday altogether. But for anyone who loves any excuse for a celebration (or to splurge on themselves), there are still plenty of ways to make the day fun. After all, it's all about celebrating love and spreading it around to your friends, family — and yes, even yourself.

Below are 35 things that will turn your solo Valentine's Day into the perfect opportunity to treat yourself.

Valentine's Day self-care gifts

Pure Daily Care NanoSteamer

The cold weather can make it hard to keep your skin in check, but this ionic facial steamer can help increase the effectiveness of the products you normally use on your face. With over 27,000 five-star ratings, it's definitely worth adding to your self-care routine!

Philosophy 3-in-1 Shower Gel

If taking THE shower is a part of your Valentine's Day plans, incorporate this three-in-one shower gel into it. With scents such as lemon custard, birthday cake and cinnamon bun, among others, this multipurpose bath soap has much more class than the one's in your Hinge date's showers.

Dieux Forever Eye Mask

Tired of spending money on eye masks that never seem to do the trick? These reusable ones from Dieux Skincare lasts up to one year of use and utilizes your favorite eye serum (hint: your own!). Simply swipe some serum on the back of the patches and place underneath your eyes.

Reviewers love it because they're truly reusable, "don’t pull on your skin at all," and you're able to target problem areas and issues as you see fit.

Calming Shower Steamers Gift Set

Don't have a bath? Not to worry! Toss these lemongrass, eucalyptus, mint and lavender steamers into a hot shower and feel the essential oils melt all the stress away.

Calming Lavender Heat Pillow

Let your self-care routine continue even while you're sleeping. This soothing heat pillow is made from locally sourced barley and lavender filling. All you have to do is put it into the microwave for one to two minutes and drape it around your neck (or anywhere with tension) to relax.

Goop Beauty Goopglow Cloudberry Exfoliating Jelly Cleanser

Clean skin is an essential part of a self-care routine, and this cleanser from Goop Beauty is packed with great ingredients like omega-3s, omega-6s and vitamins C and E. It also has a fruity smell that reminds us of the spring.

Glossier Mask Duo

While you're soaking in the tub, give your skin some TLC with this popular mask duo from Glossier. The Mega Greens Galaxy Pack detoxifies, while the Moisturizing Moon Mask soothes and hydrates. Use them individually or pair them together for a complete treatment.

Spa Set

While normally you might treat yourself to a day at the spa, you can recreate the experience at home with this bestselling gift set. It features plenty of essentials including bath salts, a lavender body oil, a scented candle and a super soft face towel. You can even personalize the box with your name to make it feel more special.

Essential Oil Diffuser

Essential oil diffusers have become quite popular in the last few years, and for good reason. They can help you unwind after a long day, and this one in particular has the capability to mist for over eight hours. It also has four different light settings, making it perfect to use anytime.

Pink Moon Over the Moon Duo

Made from naturally cooling rose quartz crystal, this gua sha tool comes with organic face oil so you can ease yourself into your daily practice. The award-winning set is also hand-crafted and cruelty free.

Casper The Glow Light

Most of the lights around us — whether it's from your phone or the light bulbs in your house — can actually keep us up at night. Casper's glow light gradually dims and can help you wind down naturally for better, deeper sleep.

Valentine's Day food gifts

The Specialty Craft Cocktail Kit

Treat yourself to this premium cocktail set from Uncommon Goods. The set includes all the ingredients needed to create delicious intricate craft cocktails by professional mixologists. Explore with flavors such as Sepal & Spice and Sea Fog — all you have to do is add the spirit of your choice.

Shari's Berries Strawberry Cheesecake Bites

If you aren't in the Big Apple, at least pretend you are with these New York-style cheesecake bites, coated in dark chocolate and topped off with strawberry drizzle.

Simply Chocolate Hot Cocoa Bombs

While the rest of the world (i.e. those in relationships) are heading out to make their coveted dinner reservations, cozy up on your couch with your favorite romantic comedy and one of these hot chocolate bombs. Simply place in a mug of warm milk or water, whichever you prefer, and wait for the chocolate to break apart, leaving you with a mug (or four!) of cocoa.

Taylors of Harrogate Classic Tea Variety Box

While you settle in for a cozy night, don't forget to grab a calming cup of tea. This sampler set includes a range of flavors from peppermint to orange, so you'll have plenty of options to suit your mood.

Milk Bar Assorted Cookie Tin

Looking for the ultimate treat-yourself moment? Ditch the cliched box of chocolate and indulge in this assortment of Milk Bar cookies instead. The six-cookie tin includes one of each of their most popular flavors such as beloved Compost Cookie, the Cornflake Chocolate Chip Marshmallow Cookie and more — or just to the 12-pack and get two of each.

Home Bar Hero: Mixology Class & Simple Syrups

Gift yourself an experience for Valentine's Day this year instead of opting for a traditional present. This 90 minute class will teach you how to make three craft cocktails from one of Brooklyn's best bartenders. The experience also includes a Flavored Simple Syrup Set, which will be mailed to you before your selected date.

In Good Taste California Wine Mixer

Turn your living room into your own personal tasting room with this five-star wine sampling kit from In Good Taste. The company sends you eight 6-ounce bottles of California coastal wines, so you can create your own DIY tasting experience at home. Take it up a notch and schedule a virtual tasting, where you'll be paired with a group of people and a wine expert who will lead you all through the experience.

Valentine's Day apparel and accessory gifts

Halluci Women's Cross Band Soft Plush Slippers

A lounging outfit is never complete without a comfortable pair of slippers. These plush shoes (which can be worn outdoors thanks to their solid soles) have more than 35,000 five-star ratings on Amazon. One Shop TODAY writer said they "are the softest things I've ever slipped my feet into."

L.L. Bean Boat and Tote®

Who doesn't love a new bag? Especially one that holds everything you need and more. This L.L Bean tote comes in an array of colors such as red (in honor of the season, of course) and rustic green. You can even add an ironic monogram for extra personalization.

Lululemon Power Pivot Ribbed Tank Top

Feb. 14 falls one day short of landing on a Wednesday this year, but that doesn't mean that you still can't wear pink. Sport this ribbed tank top from Lululemon at the gym, underneath a cardigan or while lounging, now for less than $40.

Girlfriend Collective Rye RIB High-Rise Legging

Exercise is a part of self-care (no matter how much we try to avoid it), but nothing gives us motivation quite like new workout clothes. The Girlfriend Collective's high-rise leggings are smoothing and ribbed, making them super comfortable and easy to get into a routine with.

Alexander Del Rossa Women's Warm Fleece Robe

Nothing feels more luxurious than wrapping yourself in a soft, warm robe, and this one is perfect for your night of self-care thanks to the super cozy plush material. It comes in multiple color options like pink, burgundy and blue. Choose your favorite and you'll be ready to curl up on the couch with Netflix and a glass of wine.

Lake Pajamas Pima Long-Short Weekend Set

With a long-sleeved tee and shorts that feature an elastic waistband, indulge in all the chocolate you want and binge movies all February long in this festive pajama set from Lake Pajamas. "Extremely comfortable," "breathable and cool" and "so soft," are just some of the reasons why reviewers love this patterned pajama set.

Unique Valentine's Day gifts to treat yourself

Charlotte Tilbury Matte Pillow Talk Lipstick

With 16 shades to choose from, sport a nude, light pink, fuchsia or shades of brown and red. With plenty to pick from, you'll be blowing kisses all month long with this matte lipstick from Charlotte Tilbury. "The matte stays on fairly well and nourishes the lips," said one reviewer.

Anthropologie Bistro Monogram Glasses

Give your bar cart a makeover with these monogrammed old fashioned glasses that can be used to drink out of or as decor to spruce up your space. Reviewers are impressed with the quality of this glass, which can be maintained by hand washing after use.

Heart Wax Seal Stamp

If you're a big fan of love letters and sealing them with a kiss, replace it with this wax stamper instead, available in an adorable heart shape. Pair it with wax shade of red to make your letters feel more lovey-dovey.

Dior Addict Lip Tint

Treat yourself to a rockin' red lip this Valentine's Day with the lip tint that has taken TikTok and the beauty world by storm. Reviewers love this lip stain because it "looks amazing and stays long after application."

UrbanStems The Demi

As cheesy as it might sound, sending yourself flowers can make your day a little brighter. UrbanStems has plenty of beautiful arrangements that are perfect for Valentine's Day, like this combination of football mums, cocculus and eucalyptus. They're also great to send to friends to let them know you're thinking of them. Best of all, you can score 15% off (plus free shipping on orders over $120) with your order using the code TODAY15.

My Life Story So Far

Take some time on Valentine's Day to reflect on your story and experiences. This journal is filled with inspiring prompts to spark memories, lessons, and more.

Cancelled Plans Do Not Disturb Candle

Light a candle and relax for your night in. This one, which has notes of spice, sea salt and vanilla will inspire you to silence your notifications and truly enjoy your solo time.

Everything Eiffel - Modern Monet Paint by Numbers Kits

Embrace your artsy side with this paint-by-numbers kit. The set includes a printed canvas along with paints, a reference map and brushes. You can choose from multiple wanderlust-inspiring destinations, including the Eiffel Tower, Amalfi Coast and Venice. And don't worry if you're not artistically inclined, you don't need to be to have a blast completing this fun activity.

Piecework Disco Queen Modern Jigsaw Puzzle

Simply want to be distracted from the holiday of red hearts and roses? Fill time and challenge your mind with a good puzzle. Piecework has plenty of beautiful puzzles like this "Disco Queen" design complete with bright colors and fun artwork to liven up your night.

Comma Home Weighted Blanket

To de-stress and unwind, settle in with a cozy weighted blanket. This one is meant to feel super luxe thanks to its faux-fur lining and comes in two color options. Choose either 15 or 20 pounds for your preferred weight.

The Ritual x KonMari Intention Setting Kit

This kit from KonMari can help you set positive intentions with yourself, especially if you're a beginner when it comes to practicing self-care. It even has written instructions on how to use the different products to explore feelings of gratitude and possibility.