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Target's new dress collection screams summer — and they're flying off shelves

From floral frocks to stylish silhouettes, what's not to love?
Illustration of Terri Peters wearing two different dresses from the Target's Designer Dress Collection
TODAY Illustration / Courtesy Terri Peters
/ Source: TODAY

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I'm not one to miss any of Target's newest collaborations, so when I heard that the next installment in the retailer's Designer Dress Collection involved three rising forces in the fashion world, I was ready to shop.

The collection may have only just debuted online and in-stores yesterday, but launches like this one are bound to sell out quickly. So, I didn't waste any time driving to my nearest Target, eager to see the limited-edition lines from designers RIXO, ALEXIS and Christopher John Rogers.

I was met with dress displays filled with stunning pops of color that would make anyone excited for summer. I don't know which caught my eye first: The floral frocks in bright shades of blue, orange, green and pink, the romantic silhouettes designed with statement sleeves and asymmetrical hems, or maybe a few of the stylish pastel numbers. What I did know, for a fact, was that I was in love.

After much deliberation, I chose one dress from each designer: A bold orange shift piece by Christopher John Rogers, a vibrant, blue-tiered dress by ALEXIS and a simpler black and white ruffled dress from RIXO. Each felt expertly made and well...designer, despite each being priced at $60 or less.

Courtesy Terri Peters

What impressed me most was the fit of these designer dresses. This collection is Target's most size-inclusive collaboration to date, with sizes ranging from XXS to 4X. Part of me still expected the collection to run small, however, in a world where I sometimes feel like most extra-large pieces of clothing fit like an extra-small, I was very pleased to find that each piece was completely true to size.

This summer is a perfect time for women to embrace bold colors and patterns, and this vibrant dress collection is making it easier to do so than ever. The designs are fun, versatile, and beg to be well accessorized. Hurry and stock up on these go-to summer styles before they're gone!

Christopher John Rogers

Floral Puff Sleeve High-Low Dress

This colorful floral maxi dress has a flattering high-low hemline and puff sleeves. The self-tie belt helps to bring extra shape and create a sleek silhouette.

Sleeveless Ruffle Shirt Dress

This bright orange, ruffled shirt dress is the perfect summer length. It's also designed with a boat neckline and a keyhole closure at the back.

Floral Puff-Sleeve Tiered Dress

The vibrant shades of blue in this floral dress make it a stand-out fashion piece for summer.

Striped Sleeveless Slip Dress

Simple and light with an overlapping wrap skirt, this flowy chiffon piece is a beautiful option for casual wear or a night out.

RIXO

Floral Ruffle Strap Dress

With a tiered hem and ruffle straps, this black-and-white dress is a must-have for warm weather.

Floral Off the Shoulder Puff Sleeve Dress

If you're looking to add bold pops of color to your wardrobe, this off-the-shoulder floral dress with a ruffled hem is the perfect choice.

Leopard Sleeveless Ruffle Slip Dress

Slip dresses are big in RIXO's line for Target, as are big pops of bright color. This vintage-style piece plays with different patterns and beautiful blends of yellow and green.

Polka Dot Puff Sleeve Ruffle Wrap Dress

You won't be able to stop twirling in this polka dot wrap dress. The mini hem and lightweight cotton voile fabric are perfect for those extra-sunny days.

Daisy 3/4 Sleeve Ruffle Wrap Dress

Another wrap dress in the RIXO collection, we love the vibrant green color and cheerful daisy print of this 3/4-sleeve midi piece.

ALEXIS

Floral Long Sleeve Rope Belt Tiered Dress

Turn heads in this royal blue mini number, designed with an elegant floral pattern and a braided belt for texture and shaping.

Botanical Tie Strap Asymmetrical Hem Dress

This blue and white dress has adjustable tie straps and a stylish asymmetrical hem.

Short Sleeve Shirtdress

This sophisticated sleeve dress has a pleated skirt and comes in a beautiful shade of vibrant blue.

Eyelet Sleeveless Pleated Dress

White with a pop of eyelet style, this embroidered pleated dress is guaranteed to get you in the mood for summer.

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